Dentist SEO guide : On page SEO strategy

What is SEO?

Dentist SEO guide: On page SEO strategy: SEO stands for Search Engine optimization. It helps web contents to appear in top order on result page.

Search engines like Google shows results on the basis of key words. Optimization means setting such organized words into online contents. It makes the searching process easy to appear on the result page. Thus SEO improves content quality to create traffic to your website.

To put simply, SEO is organizing relevant search words to position contents in higher rank.

Dental SEO

Dental SEO is arranging dental practice website better than other related web pages.  This process tries to position a dental web page high preferably the top of the result page.  It is because no visitors search beyond the first page of the search result.

On page SEO strategy

On page SEO is otherwise called on site SEO. It is organizing a web page with specific keywords. This includes aligning a web page element like title tags, headings, content and internal links with necessary keywords. This increases visibility and traffic to your website.  Strategically aligning online content needs practice.  Key on page SEO strategies include,

• Keep title as headline tag
• Put keywords in title tags
• Keywords research
• Use subheadings
• Add keywords in the beginning
• Internal links
• Make it lengthy
• Increase view time
• Image optimization
• Improve page speed

How to do it?

Keep title as heading tag

Understand how search engine works. Visitors search match with your content keywords. So, it works best when you have title as your heading tag. You choose catchy title for your content or post. Use the same title for headings as well. Mostly, your title is what the direct keyword used by searchers. It tells what your content is about. So, it is important to use the same as heading tag.

For dental contents, use title as heading for maximum visibility and traffic. Title must be the end result of their search. If a visitor comes to search for teeth whitening, show the heading by ensuring bright teeth. This gets clicked fast by visitors.

Put keywords in title tags

As mentioned before, title and heading tag is essential to create traffic to your website. It is told that many visitors read only first 100 words of any web content or web pages. They get bored and tired of reading long passages going round and round saying same ideas repeatedly. Make sure that your dental web page contains enough key words at the very title of the content or atleast in the first few lines.

When searchers use any keywords, search engine brings most related results and positioning it. The order is set on number of keywords matched. Then, you need to use related keywords in first few lines of the content. It is best when you can use effective keywords in the title itself.

Keyword research

Regarding dentistry, you should strategically find related keywords. Nearly, 94% of words are pointless in any web content. Then, how can they invite visitors for your page? Keyword research is done to experiment how visitors find your page interesting to look for. But this varies in dentistry pages and contents. Do research and experiment keywords mentioned below.

Words you use must not be too technical or medical terms. For example: searchers look for cavity treatment directly types what he/she looks for. When you use words like caries, it goes totally misleading. So, make sure you use very basic and simple words as the searchers use.

Secondly, use positive words. Searchers look for relief will never click something same as their dental problem. Be very conscious in making headlines and title keywords. It only invites searchers into further reading. Instead, use end goals of treatment to create hope. Show that in all possibilities they can get cured. Don’t threaten them by saying “hide your smile” that they already face. Use words like “Smile the brightest”

Thirdly, use numbers and statistics in titles and contents. This is main strategy that actually works. Many don’t like reading something descriptive or long passages. People come to get quick information will definitely avoids your page immediately. So, better you use factual things about dentistry. Say how many germs stay in mouth? This interests them to read the rest.

Readability is again essential. One can click through to read your page. What makes him to stay there for more long matters. Keyword must be highly relevant. Visitors must not feel enough on reading only few words. Easy and basic words make this possible. They just go on reading without stopping to look for difficult terms. Make it easy. Thus readability of contents ensures traffic.

Finally, research is made on targeting audience. 90% of dental searches are made by female between the age group of 18-34. Your keywords must be in a way reaching them and make it easily clickable than others. Give relevant keywords keeping target audience in mind. Thus, keyword research helps as an online SEO strategy.

Use subheadings

Subheadings are H2 tags of text. They are used in relevance to keywords. Supporting the heading tag and title, subheadings are made. This is where visitors look for specific details into your text. Under every subheading, words relating main keywords should be used. It lets the searcher and search engines to know what you are talking about in your content. Therefore it gains more importance than heading tag. Regarding the length, 10-30 words are preferred under each subheading. This is measured as double the length of the headline used. Subheading creates surprise and interests to read further.

While making Dental SEO, make sure you use subheadings to support your web content. Include Meta description into your content. It is serves as an abstract or nutshell of content. It gives overall idea of what your content is about.

Add keywords in the beginning

Keyword placement is again a search engine optimization strategy. Generally, keywords should be given throughout the content. To be more specific, keywords should be introduced in the H1 and H2 tags itself. They are called heading and title tags. They decide the relevance of contents to visitors’ search. To match up, you need to arrange keywords more in number in the beginning of the content itself. People look for particular terms find it relevant and clickable. Thus you get more view time, traffic and reach. You also get top position in results page.

Internal links

Links are always considered as offline SEO strategy. But internal links are included into the any main content of your dental website. So, it is one good online strategy.

Internal links are making search engine like Google to understand and rank your dental website in a better way. Internal links in anchor text leads the reader to click other links to view. You can connect all contents into links. People visiting your page for a specific content may go deep on clicking links. It can be reference link of any dental problem or follow link of the continuing relevant topic. Use reasonable number of internal links into your anchor content. Ultimately, this can create traffic and viewed for more number of times.

There is no standard guideline to use specific number of links. Still, one can use 2 to 5 links for 1500 word article. This is enough to build less number of links into your website. Otherwise, it looks too forcible. In a dental article, you can use image links to show the condition of teeth; reference link to give understandable details of medical terms; follow links to suggest treatment measure.

Make it lengthy

Dental web contents have no word limit. But it is 800-1300 words as ideal length of any web article or content. You need not give it too short. It cannot make readers understand what they look for. You can be bit elaborate by sticking to the mentioned word limit. If exceeds, it can be up to 1500 words; strictly not more than 1500 words. Per page, you can give between 300-500 words.

Meta description is a nutshell form of your dental article or content. There you can give 150 words averagely to describe what the content is all about. Headline tag should contain 10-30 words. So, lengthy article are also preferred by search engine to show on the top. Still, your keyword matters.

Increase view time

Viewing time is important to show your webpage as top result. When you get more viewing time to your article or content, automatically it is preferred by the search engine to rank it first. Use all strategy to click your web content.

Use on page strategy and off page strategy to increase traffic to your dental website. You can gradually see your page positioning the first of the result page. One best idea to increase traffic is designing contents for mobile users. As you know, there are increasing users of mobile nowadays. Optimize voice search option to your web content. Use long tail keywords. Thus, altogether you can increase traffic to your dental website.

Image optimization

More than a SEO strategy, image optimization improves user experience. Image optimization is creating and giving images into your web page contains article or content. It gives better understanding and complete idea about your content. Thus, it is a good strategy to optimize your page with images. While using images, file format is very important. Many use GIFs nowadays. But it is not good as PNGs. High resolution of images gets ranked first by any search engine for that matter. So, use either PNGs or JPEG format for image files. It increases visibility and traffic to your dental page.

Use unique names to your image file. Make sure your image is of small size. Small size image files loads faster and appears speedily. Dimension of your image should be good as well. Use 125 characters or less into images. Use plain language to image files.

Use sitemaps to locate contents inside the web page. Structured site maps increases visibility. It also easily reads and understands by search engine.

Improve page speed

To compete with other dental websites, it is necessary to improve page speed. Ideal page speed is three seconds or less than that. Page speed affects SEO when it takes too long to respond. It is one main ranking factor in showing results in result pages. It can backfire by reducing visiting time of your website. Still, it is necessary to maintain ideal speed of your website.

Reduce server response time; compress image file inside your contents; use better host; avoid page redirection; reduce Java and CSS files. These all can help to improve page speed. Google sets its good speed score as 90+. This shows your website will be shown only when you reduce loading time. It is on page SEO strategy that decides visibility.

Google map optimization

Google map is necessary for local SEO. Searchers always search like “dentists near me” or “Best dental clinic in my city”. In that case, Google map optimization works best in bringing search results. When you have connects and arranges your dental article along with Google map, it positions the first among other websites. You can do this on having a business page in Google. It is on page optimization strategy. Link your dental clinic or relevant address into Google maps. Make it mobile friendly to increase visibility and traffic.

This strategy works well when you have consistent name and address, phone number, and working hours. With that, you should note that you use right business description to categorize it.

Cornerstone strategy

Cornerstone strategy helps you to reach business goals. Cornerstone content is the essence of your website. There you have all your best and important articles built on your website. So, that it gets ranked the top by any search engines. No matter it is a web page or post, it is key strategy to use. To create corner stone content, generally it needs

• Best and effective keywords
• Choosing best articles and compiling it
• Having long tail keywords
• Analyze cornerstone content with SEO
• Rewrite it to improve

Thus, cornerstone strategy is a process which ends only when you reach the highest range of SEO. It is like building your website in accordance to relevant and appropriate structure. To be more precise, just the way any SEO wants and reads.

Dental cornerstone strategy must have slight difference. It is due to the business type. Category of dentistry comes not like marketing other enterprise. It comes under Health care business. So, you should be more precise on your goals. You have visitors only around 25-30 km from your clinic surrounding.

Keeping that in your mind, you should give build it. With all above mentioned strategies, do include maps for finding location, analyzing target audience, their background, knowledge and economical status. Putting altogether, your cornerstone content seems effective to build on your website. It also positions you the highest in result page.

10x content

10x content is creating the best content which is 10 times better than the available top result. When you search for anything, there appears a top result. It is necessary to replace that best content to make yours appear there. It should be exceptional content. So that it is not easily replaced by any upcoming contents aiming better than you. SEO looks for keywords while ranking results. Again, it is necessary to have not enough; but more than enough keywords to make it appears the highest.

Yes, it is difficult to do. While making 10x content for dental SEO, make sure you use the following ideas.

1. Know the intent

When you write about a topic, you should know why it gains such importance. Digging all the grounds of the topic, you should proceed with. Know all crooks and nooks of the topic. As dentistry is given light, research the keywords more efficiently. It is important to know why specific dental problem needs immediate care.  What is the best done to treat it? What is people’s choice on treatment procedure? Know deeply about the interest of searchers. Probably, there itself you can set everything right.

2. Stand out

Out of the box ideas work the best. There is already a creative top result. When you thing of exceeding it, you must be unique. Use different approaches to convince the readers to stay more time.

3. Find effective mode

To device the best mode to present contents, it is essential to collect data. Gather all previous modes of presenting contents. Know how it effectively improves visibility. Do compare those methods with the existing top result. Now, we are able to decide what works the best.

Most importantly, you should repeat these processes for 5 to 10 times. Then only it can be 10x content replacing the highest.

4. Create contents into video

Creating video using contents is exceptional way of presenting ideas. Video creation platforms like Lumen5, Inshot pro helps you to easily convert texts into videos. Lumen5 is a free video making platform. Sign up for free and enter the text of blog or content. Edit and share the video easily. InShot pro is also an app that converts texts into videos by paying. You can do trimming, cutting and cropping videos. This allows combining all videos into a video. It also does add images and stickers. It ensures high resolution. Thus you can use videos to present contents in a unique way.

5. Retarget the SEO visitors in Fb and social media

SEO retargeting is advertising strategy. There is already a visitor visiting the page. We know the interests of the visitors on the basis of past activity, visiting time and number of visits. On this basis, retargeting should be done to improve SEO strategies that are existing. You can use cross-channel retargeting ads, email retargeting ads, dynamic retargeting ads, analyzing search terms, connecting data and knowing site navigation. You can give Fb ads and promotion in social media platforms to direct visitors to visit your page again.

Create images for contents using canva

Image optimization needs to include powerful images into contents. This depicts what you are saying in the content clearly. You can create effective images using canva. Do follow the steps to create your own dental images with canva.

• Sign up canva
• Log into your account
• Choose template
• Find suiting social media graphics for dentistry
• Customize your image design
• Click save then share

Thus, you can easily create any graphical image using Canva for contents.

Sites to promote your contents for free

Post your contents in any of the platform mentioned below to promote for free.

• Medium
• Pinterest
• YouTube
• Reddit
• Twitter
• Facebook
• Flipboard
• Linkedin
• StumbleUpon

How to hire an agency or individual for your dental SEO?

For long term need, you can hire an agency for dental SEO. Wear following things in mind when hiring an agency.

• Look for a promising and expert hiring SEO agency
• Know their strategies and tractics
• Check their reviews and reference contents
• Demand transparency
• You know basics and essentials of SEO knowledge

For short time projects, you can always hire an expert content writer to do this. It is as same as mentioned to check in an individual writer.

Cost of hiring for dental SEO project

To hire experienced freelancer, it costs $50-$150 per hour. Some experts charges $200 per hour.  For an agency, it costs $100-250 per hour; $2,500-$10,000 per month on average.