How to get 100+ Dental patients from Facebook ads and targeting ideas

How to get 100+ Dental patients from Facebook ads and targeting ideas : As a dentist, you have never thought dentistry as business. Unfortunately, there is no school to teach you marketing like dental expertise. You may be the best dentist in your city. But it is true you are struggling with new start up clinic.

You have local competitors in your city. So, patients now have plenty of choices at hand. To cope up and to shine in your field, it is necessary to create traffic. You must reach new patients through effective means.

To stand out and shine best, take your dental clinic online.  Again, there are lots of online platforms out there. Still, Facebook proves the best where you get maximum visibility.

Using Facebook to advertise your clinic is the wise marketing strategy. You can create brand awareness through effective and powerful online platform. 1.9 billion active users surfing Facebook on every day basis. Facebook has maximum number of demographic users between 18 and 34. Thus one way or the other, your dental ad gets viewed.

What is more needed!  Reach your target patients directly with Facebook ads.

Get to know Face book ad examples for your dental clinic below.

Facebook ads examples (Dental ads)

Advertising or promoting dental ads is highly challenging. It is not like other enterprise, where you are marketing your products. Here, it is like advertising your dental expertise. Thus, it needs more care and attention. You can stick to one kind of Fb ad. You should keep experimenting ads. Finally devise suitability. Also check cost effective ad option.

Image ads

As a beginner, you can initiate by giving image ads. It is simple yet great means of advertisement. It never goes out of fashion or boring. It is still get maximum views than other latest ad ideas and types.  It is easy to create image ads from the existing Facebook page. Image ads must not have too much text content.

You can always post such image ads directly in your Facebook page by switching into the current page. Do not forget that image communicate the best in marketing. Show your clinic image or dental care image in Fb image ads. Also show some Cosmetic dental services like whitening to grab more attention.

Video ads

To our surprise, Videos get shared more by Facebook users. It is not sure that they click for viewing a dental ad video. But the way you make it must be impressive. It should be very much inviting to click to view your dental ad video. If you can do your dental ad in such an impressive way, then it must bring you more new patients.

Regarding your video ad content, you can always ask ad writer. You know that being best dentist never mean you are an expert in ad content creation. Stick to the advice of ad writer to make contents.

Contents of add need not be serious as it belongs to Health care domain. Make funny ads with your clinic staff. If you are willing, it is good that you can post a dancing video with your staff. It has a great reach among viewers. So far, it is weird and funny ads gain more attention.

Apart from this, you still make videos on oral hygiene, oral care, dental awareness, root cannel surgery, implantation, whitening and other cosmetic dental treatments. This is totally new to the Facebook users. Of course, making such useful videos do create positive attitude towards your clinic. That’s where you can have more new patients.

Poll ads

Many users see poll ads in different online platform. It gets immediate attention. It does not matter whether you get any responses or support to the polls. People might have read your advertisement polls in Facebook.

Reaching new patient means make them spend few moments in viewing your ads. These kinds of poll ads are modern that many used to look for. For dentistry, you can make poll ads like what kind of brushing habit they have? Do they go for cosmetic dental treatments or not? Are they sweet tooth? Such funny and interesting polls steal attention to a very great extent.

Carousel ads

 

Carousel ads are like group of images or videos. You can use up to 10 images or videos at a streaming line. In each image or video, you can highlight dental treatments. It is like a train of advertisement. It is true that no one spends more than matter of seconds in viewing ads. Still, there is a scope in using it. If they find it interesting, then view everything.

Being a dentist, show your campaigns there. Use images of dental treatments consecutively. There are patients seeking for dental treatments might click and view carousel ads. Generally, it never seems effective, but you can stand out from other through differing means of ads.

You may keep experimenting the reachability of various ads. At such times, you can try this kind of ads.

Slideshow ads

Slideshow is an effective advertising type. It is easy to create and looks eye-catching too.  Your slideshows can have images, videos and text messages to convey. It is as simple as creating image ads. Run a pleasant music behind, show your clinic ambience, services and treatments given, and appear with your dental team.

Verbally, you can ad campaigns like family dental program, school re-opening special dental care programs, elementary kids’ special programs. Also show your offers and free takeaways that you give your patients. Announce weekly free dental check up campaign into these slides. At the end, you can have more number of new patients sitting in your clinic.

Collection ads

Collection ad is a paid advertisement mode. It is particularly designed for mobile users. This allows you to show five images or videos that customers can click and view. It is mostly used to sell products. Still, this can be used for dentistry.

Make a video of using a dental care kit. Right below the video, show products that you exclusively have for oral and dental care. This serves dual purpose of promoting clinic and selling products. You may even have your own brand of oral products for sale. This can be wise marketing strategy to reach more patients and buyers as well.

When you do not have any idea of dental products, and then have integration with dental care companies. So, you can treat patients and suggest them with a good dental product to use. Now you can see your ROI that is Revenue in return is high. It is because you are paying for advertisements and getting money from patients and product seller as well.

Instant Experience ads

Instant Experience ad is meant for mobile users. It is a full screen advertisement. Once the user taps to see your ad, they can have the ad for the whole screen. Through this ad, you can highlight dental treatments and services and treatments that you give. It grasps attention of the targeted audience through effective visuals.

Lead ads

Facebook is one legendary platform where you can see interests and preferences of various users.  It allows you to find people interested surfing anything relating dentistry. You can get information of those user names, email address and contact number. This is something very effectively helps in finding target audience.

Being a dentist, you can give lead ads in Facebook. People finding your dental page must have opportunities to stick to the page on a regular basis. Options like submission and subscription gives more key details about patients. Always you can link your clinic video at left corner for view. When you think of immediate and instant reach, you can surely use lead ads.

Dynamic ads

 

Dynamic ads or dynamic banners are like promotions. These kinds of ads deliver services or offers to people having similar interests and preferences. This can be found out while users surfing Facebook. Yes, all social media platform indirectly tracking you. It automatically updates everything about your interests and choices. Whether you like it or hate, this is the truth.

Dental offers and campaigns can be announced using dynamic ads. Whenever you provide free dental check up or conducting oral hygiene awareness programs make it reach through Facebook ads. This can deliver such special banners, ads and campaigns to targeted audience.

Messenger ads

Messenger ads are easiest way to reach new patients. This again automatically delivers messages and ads to desired group of audience. It is also affordable and low cost ads. This ad appears in the messenger inbox.

Dentistry ads can also be made in this way. Direct communication with patients ensures great reach. It is sure many ignore reading such promotion ads and report it. Still, when you can reach patients really looking for dental treatments, this can be virtually meeting them.

Stories

Facebook story ads are similar to Instagram story. It is for mobile users where you can view full screen ads. Stories ad in Facebook let you reach many number audience from varying fields. You can easily create stories in Facebook.

For dental clinic promotion, you can always rely on using stories to get quick view from target audience.

Targeting ideas

Giving eye catching fb ads surely get you more new patients. Adding to this, there are other tricks and strategy. Check below to know what are those targeting ideas to reach more patients for your dental clinic.

Setting goals

Goal setting is what the primary aspect of Fb ads. You should have a clear idea and reason behind making fb ads. Ultimately, you need more new patients. If you have this goal, then make it clear. So, you can work towards creating effective ads to get great reach. Know the intent of ads then execute it. Don’t set sail without knowing destination.

Targeting audience

To know target audience, Facebook itself helps the best. It is the most user friendly online platform. So far it makes maximum visibility of advertisement. This makes 4 million advertisers to choose Facebook for brand awareness. It does help you to find target audience through interests and preferences. In sea of Facebook users, it can actually find people who may have similar interests.

Personalize ads

Personalized ads are for specific audience. It is not like non targeting ad which generally appears for anyone. It is a filtering process. This can identify users having come to see for specific news feed. Thus it recognizes and helps you to find them. Also make sure, the contents inside ads are unique. Being a dentist, you may not have such writing skill. Go for a ad writer to make contents for your clinic.

Devise strategy

Not all kinds of ads suit your purpose. It is not like getting fixed with any one kind of ad. You really can’t find what interests your audience. So, keep experimenting various kinds of ad types. Once you reach maximum visibility, and then stick to that particular kind of ads. This proves effective marketing strategy to get more new patients.

Give offers

 

You may think that there is nothing to offer on having dental clinic. When you find no opportunity, and then go for creating one. You can still offer free dental kit, free oral hygiene kit. To an extent, offer some free dental check up and some free treatments. With that give considerable discount on getting cosmetic dental treatments like whitening, shaping and other such services.

CTA

Call to Action is one effective way to reach patients immediately. When someone views your ads and find it impressive, they can immediately contact you through such key communicative mode.

Taking all these tips and ideas, get your Fb ads now! Now you can already see all new patients sitting at your clinic.

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