Ultimate guide to fb ads marketing plan for dentist to get more patients : Are you a practicing dentist? Thriving with the new start up clinic? Kick start to get maximum visibility in online.
Facebook is the biggest online platform where you promote your clinic. There are 2.89 Billion active users surfing Facebook every month; 1.9 Billion every day users of Facebook get introduced to various brands. Majority of Facebook users are between 18-34 years. For all enterprise, they are the target audience.
Create brand awareness with Facebook advertisements. That will be the best marketing tool to reach patients having dental problems. Get more effective and powerful means of advertisements through Facebook ads.
Looking to get Facebook advertisement for your clinic! Check below to get marketing strategy and guidance for your clinic advertisement in Facebook.
Plan your Facebook ads
There are 4 million advertisers on Facebook ads. To stand unique, follow the guidance to devise strategy for dental clinic advertisement. Plan and implement the steps to have more patients in clinic.
Setting goals
Before getting ads, think of the goal that you desire to reach. For a dentist, the ultimate aim is to get more patients sitting at the clinic. There must be many local competitors and several other dental ads in Facebook. So, it is necessary for you to have a clear idea of goal. Your marketing idea should be vivid, precise and unique from others. Having this constant goal at mind, devise marketing strategy. Thus setting an advertisement goal is more essential than any.
Target audience
Secondly, it is necessary to know your target audience. There is a crowd of Facebook users. Undoubtedly, they must look for advertisements on basis of needs. You need to filter people who have the highest chance of searching about dentistry. It is easy with Facebook to identify people. Based on interests and choices, it shows all related results as suggestion. Facebook is one amazing platform which itself gives you the list of targeted audience. There is no wonder; Facebook gathers all user information to provide exact results.
Personalize ads
Not all click to view your dentistry ads. Users often ignore ads which are kind of interruption in surfing. Personalized ads are different from non-targeted ads. On the reference of users’ search, filtered and selective ads will be given as results. Personalized ads should have a good content with key search words that the users search for. So, it is important to give effective words inside advertisements to personalize it for users.
You may not be an expert in terms of marketing. On the other hand being the best dentist in your town with zero knowledge about branding is also useless. Anyway, you can approach ad writers to get your Facebook ad done. Be creative and customize your ads for better reach.
CTA
Having personalized ad copy is not enough. Adding to that, you need to include CTA into your advertisement with catchy lines. This is like a written command in your fb ads. To attract more patients, it is needed to have CTA. That’s where patients immediately try to contact dental clinic. At the next level, they book for appointments and visit your clinic to have treatments. This great marketing strategy works in attracting new patients. It also does way beyond creating brand awareness.
Devise ad type
Advertisement type is something really confusing. You are supposed to experiment various ad types suiting your dental clinic. On the other hand, attractiveness is necessary to make it viewable. Keeping both in mind, you should devise specific ad type.
Ad types like, display ads, video ads, mobile ads, native ads, carousel ads, slideshow ads, and so on. You can begin with image or display ads.
There is no hard and fast rule to stick any particular type of ads. Keep experimenting ad type. At one point, you can know what brings you more patients.
Show your clinic
Videos are getting more shared in Facebook. Video ads and image ads works the best among other types. You can show your clinic location, ambience, staff images, into your clinic video ads. Not necessarily such self promoting ads, videos on dental care, oral hygiene flossing, root canals, implants. This does cause awareness and create a good impression. Finally, add you clinic details in bottom line advertisement.
If you have cosmetic dentistry services like whitening, porcelain and composite veneers, it is great. When you find friendly patients, make a video of them too. Make your staff and you appear in that video. Even feature a dance video with your staff. This goes viral and impresses patients. There is no need to show serious face in health care videos.
Campaign banners
When it is marketing, special effort is needed. Do conduct seasonal dental campaigns. You need not stick to any one kind of ad alone. Explore more by showing campaigns in fb ads. In dentistry, there are huge campaign ideas like kids special campaigns, elders’ teeth campaign.
Conduct a special campaign for kids in elementary school having gap tooth. More than awareness, you must get some regular patients for monthly and yearly check up. Do not constrain yourself, give a try. If it gives a good reach, you have found a great strategy.
Grab those new patients
Ads serve dual purpose. It makes existing patients to stick and attracting new patients. Already, patients in your area have knowledge about your clinic. But that is not enough to make them visit you physically. In Facebook community, target new patients in your local area. This actually helps you to have more number of new patients. Make your fb ads pleasing and appealing. Then you can see the difference.
Make a group
Having a group of followers for dental page is what matters. It helps you to be in touch with your patients. It also helps in other way by preventing patients not to move other competing dental clinic. This is one smart move that you can create a group in Facebook. That’s where you can have train of followers from your local community.
Trap with offers
This sounds different but has great scope. People always expect something for free. Be it a free chocolate, pen, and such little things. The craze for getting free products or price reduction is in all human being. There is nothing like people earning less or more. All succumb to this one strategy.
Now, you may ask what you can give free in a dental clinic.
You can actually give more than other enterprise. Offer free dental check up as an initiative. Then step up by giving oral health care kit for random patients visiting your clinic. If you can afford, give them a cosmetic dentistry things like teeth whitening products.
Do not forget to announce all these offers in your Facebook ads. The reach will be massive and far more than you think.
How fb ads work for dentist?
To stand out from local competitors, fb serves as a great marketing platform. When you approach strategically, you can get budget friendly promotion. Dentistry faces challenges in advertisements than other healthcare units.
Healthcare marketing in general is a difficult phase. Fortunately, switching to fb ads helps you to reach more patients. There are plenty ways to advertise your clinic in fb ads. Facebook is a different advertising platform. It enables you to see target audience through interests and preferences.
No matter how you get introduced to patients, you should reach them. It is known that every social media user is under control. Though they hate or like, they should see all suggestions relating to the search. So, your fb ad is already there when a person looks anything regarding dentistry.
Yes, now you have already got patients visiting your clinic! Get more exposure and speak to the patients virtually through fb ads.
How do you create fb ads for dental clinic?
- Choose a goal
- Create customized contents
- Find your audience
- Know your budget
- Plan the duration of ad
- Decide what should appear in your ad
- Keep changing ad types
- Give campaigns in ads
- Create offer banners into ads
- Make stories
- Give video ads
- Personalize ads
Things to note
While giving Facebook ads, do have this check list with you. You can give ads but clever marketing strategy differs from simply promoting. These are some common things that all dentists miss in fb advertisements.
Facebook pixel
This is the common mistake repeated so often. Many forget Facebook pixel set up. It is a simple code in your landing pages. It helps to let you know number of views. You can check how many views that your ad gets. When you fail to do, you can’t get a clear idea about the reach of the advertisement. It is a very simple process that many ignore in fb ads.
Landing page
Giving ads at the homepage is again a common mistake. Patients getting into your website from clicking the external link; it is not nice to give ads in home page. It is not about promoting a particular campaign, offer or free dental products. But it is for gaining more patients to dental clinic. In that case, you should always have a landing page. Patients can spend few seconds to see about your clinic. Then they may proceed to see what for they have come for.
Anyway, you give all key things in landing page. You can actually read the interest of patients through their viewing time and clicking options. So, be wise in using landing page for Facebook ads. You can also have great communication with your patients through landing page.
Follow rules
There are certain norms that should be followed by dentist while advertising. Facebook is a friendly platform. Still, users must follow ethics while using this online platform. When you violate the restriction, you can never put any of your ads in Facebook.
No personal details
If you think of posting any of your patient’s details, the answer is BIG NO. Facebook highly cares about privacy of users. You can’t even share details for promotion aspect even. You are not supposed to tell any personal data or text conversation that you have with the particular patient.
Strictly stick to this rule. Otherwise, you can never post any ad in your page thereafter. (It is not applicable for you the advertiser. You can show your staff in slide show ads, image ads and video ads.)
No before and after
This is quite usual that dentist wants to show his/ her skill. It is true that they may give life changing transformation. But Facebook ads should not use any before and after images. This is under the Health care advertisement limitation. So, do not use any click bait before and after images.
No zoomed body parts
In general, images of body parts should not be zoomed and shown in ads. Regarding dentistry, you should not show the zoomed view of teeth or patient’s smile. This again never gets approved as per Facebook health care advertisement norms.
You may laugh at these rules. Even think of violating. But remember, your ads can be permanently got removed.
You can never post any ads in near future, when something goes wrong!
Keeping all these in mind, you can promote dental clinic through fb ads. It is way effective, powerful and easy to reach patients.
Plan your dental fb ad now!
