How to get 100+ patients from Facebook leads form ads for dental clinic

How to get 100+ patients from Facebook leads form ads for your dental clinic: Facebook is stand alone marketing platform. It is one influential medium used by 1.9 Billion users. Approximately 500 million users use Facebook on daily basis. This is something never happen with other social media platform. Marketers use effective Facebook ads as 78% of buyers or customers find services and products in Facebook. There are 7 million Facebook ads viewed and shown in Facebook pages.

Facebook ads bring 9.21% conversion rate. It is worth advertising your dental clinic through Facebook ads. Comparatively, Facebook ads are economical and suit your business plans. End of the day, you need traffic, visibility and branding through Facebook ads.

Now you think of effective ad form suiting your dental clinic needs. Ads like image ads, carousel ads, poll ads, video ads, slideshow ads, collection ads, Instant experience ads, Lead ads, dynamic ads, messenger ads, and stories. Among them Facebook lead form ads are the best and effective one.

Know how to get more new patients from Facebook leads form ads for your dental clinic here.

Why Facebook lead ads?

Facebook leads ads are effective than other forms of ads. It is 52% extra effective than other forms of advertising. Lead ads can give you the highest conversion rate than ever. Average conversion rate of lead ads is 12.54% which is 2.07% higher than other ads. Market analysts say lead ads are bit expensive yet effective. Average cost of a lead is $21.05 as per recent statistics.

Facebook lead ads

Facebook lead ads let you find your target audience. It brings audience who may need or have interest in taking dental treatments. Basically, it collects user details like name, email address and mobile number. Using such key details, targeting ads are made to make them visit your dental clinic. This happens through the search made by Facebook users. Instant forms of Facebook leads helps branding and good conversion rate.

Generally, filling this instant form in mobile was difficult before. But Facebook leads make it easy and user friendly. So many try to fill this form thereby we get to know their interests. Leads you get from ads help you to widen your dental business prospect.

Get more leads following ideas to improve your lead quality. Build your leads by

Asking qualifying questions

Forms that you show in your lead ads include question of your viewer’s choice. Select information you need to get from your potential audience. Try to get more details in a pleasing way through lead ads. As this key information helps you in further lead generation. Add options of your question in pop- up menu.

Questions you ask may be given short answers, multiple choice or conditional questions. Make sure the questions should be direct, simple and straight to the searchers. Questions may include services you provide, cost and effectiveness of treatments. Regarding dentistry, lead forms may include preferences of dental treatments, cosmetic dental treatments and cost of such dental treatments. Get key and more details of interested audience to promote your lead ads.

Using greeting messages

Through leads now you have name, email address and mobile number of patients. Many claim that Facebook gives fake leads and not worth advertising. But it is not true. If it is, no professionals could have chosen this lead ad for brand promotion. Send greetings to all patients visited and filled your ads. Patients thus stick to your dental page and connected to you. They keep get notified about your dental campaigns, offers, price reduction, coupons and gift cards.

Targeting audience

Lead ads act as filters to your dental page. You know demographic audience of Facebook ad is of 18-34. Generally women take decisions to visit dentists in a family. 90% of women search through Facebook before taking any service.

To know target audience, Facebook itself helps the best. It is the most user friendly online platform. So far it makes maximum visibility of advertisement. This makes 4 million advertisers to choose Facebook for brand awareness. It does help you to find target audience through interests and preferences. In sea of Facebook users, it can actually find people who may have similar interests. Now you know your potential customer who may visit your dental clinic.

Excluding previous leads

You should keep generating new leads for your dental clinic. It means excluding old leads. Design in such a way that it automatically excludes your old leads. Old leads are otherwise called dead leads. To have successful conversion rate, it is necessary to remove existing previous leads. If your previous lead linked with dental campaigns, make sure you are converting your leads effectively. Have a follow up with your old leads. You should not ignore your past conversion as they are your loyal patients. At the same time, don’t waste their time by making frequent interaction. This they may find irritable and quit connecting with your dental page.

Optimizing campaigns

 

Get more leads by organizing dental campaigns. You might think the chances are too narrow to promote dentistry through lead ads. But you are wrong. Online campaigns can improve traffic and conversion rate of your dental clinic. In lead ads announce your dental campaigns like family dental program, school re-opening special dental care programs, elementary kids’ special programs. Other than these, you can also conduct free dental check up, dental care kit and online consultations for your dental page followers.

Making Ad copies

Ad copies compel your ad viewers to visit your dental clinic physically. Ad copy is a text accompanied with your ads on Facebook. It interests views to turn up for treatments. It is like meeting your potential audience through lead ads and converting them to take your treatments by visiting you directly. It includes your lead ad keywords. But there is a limit that the advertiser should not take more than 20% of ads to make ad copies. Pricing of ad copies matters, it may be cost per click where you pay $0.97 and cost per like for $1.07. There is cost per download for which you pay $5.47.

Offering true value exchange

In dentistry, you exchange quality dental services and treatments for the exchange of money. This is what is called value exchange. Patients visiting your dental clinic must think of worth the visit before visiting you. In that case, you must convince patients by saying that you provide best and exceptional treatments in your dental clinic. To an extent, you can also announce offers, price reduction and complimentary dental care products. Thus they believe your services true and worth the money spent on treatments.

Multiple lead forms

Don’t stop with just one kind of lead form generation. Keep switching multiple forms of leads like sign up form, registration form, contact form and such. More the forms that you generate in leads, more the patient information you gain. Thus, you move track your patient details and promote your dental clinic everywhere they go. Don’t just stop by getting emails from patients. Go an extra mile and reach them easily. On lead form submission, you get more patients.

Follow up leads

Follow up lead is also a way of having an interaction with your patients. It includes email marketing where you send emails to have regular dental checkups with your clinic. You can also approach them to give reviews and feedback on dental services. Thus follow up leads include key details to follow patients even after their physical visit to your clinic.

Tracking sales

When you have inventory to sell dental care products through Facebook ads this idea helps. Have automation over your sales and keep records and reports of sold and orders.

Now you get not only 100+ patients but truly more than you dream of. Follow the below additional ideas to build your lead ads.

Tips to build your dental lead ads

Setting goals

Goal setting is what the primary aspect of Fb ads. You should have a clear idea and reason behind making fb ads. Ultimately, you need more new patients. If you have this goal, then make it clear. So, you can work towards creating effective ads to get great reach. Know the intent of ads then execute it. Don’t set sail without knowing destination.

Show Personalize ads

Personalized ads are for specific audience. It is not like non targeting ad which generally appears for anyone. It is a filtering process. This can identify users having come to see for specific news feed. Thus it recognizes and helps you to find them. Also make sure, the contents inside ads are unique. Being a dentist, you may not have such writing skill. Go for ad writer to make contents for your clinic.

Give offers

You may think that there is nothing to offer on having dental clinic. When you find no opportunity, and then go for creating one. You can still offer free dental kit, free oral hygiene kit. To an extent, offer some free dental check up and some free treatments. With that give considerable discount on getting cosmetic dental treatments like whitening, shaping and other such services.

CTA

Call to Action is one effective way to reach patients immediately. When someone views your ads and find it impressive, they can immediately contact you through such key communicative mode.

What is more, create your leads now to have more traffic to your dental clinic!