Local TV Ads and Banner Ads Ideas and Strategies for Dentists

Local TV Ads and Banner Ads Ideas and Strategies for Dentists: Running advertising on TV and banners still remains very profitable even after many decades. TV and banner advertising have been used for decades to publicize products and services to the public.

According to Thinkbox, TV ads show up to 86 % long-term effectiveness. Despite the digitalization of the advertising industry, TV ads still remain one of the most popular and effective advertising channels worldwide.

As a dentist, if you’re hoping to boost your online presence and increase your visibility with TV and banner ads, there are certain ideas and strategies that you should follow to get the best results.

In this article, we’ve put together all the ideas and strategies you need to put into your TV and banner ads so that you can get the best results.

Local TV Ads Ideas and Strategies for Dentists

As a dentist that wants to run local TV ads and expects good returns, there are some vital strategies and ideas that you should follow to ensure you get good results.

1. Don’t Be Boring

This is very important when creating your TV ad. Your ad should be fun, engaging, and relevant to the audience that you’re marketing your dental practice to. If your ad is boring, nobody will be interested in watching. You need to ensure that you’re able to capture the attention of your audience.

Some questions that you should ask yourself are;

Would the viewers enjoy the commercial?

What message am I passing across to the viewers?

Will they understand the message that I’m passing across?

Ensure that the viewers enjoy your ad and they understand the message you’re trying to pass across to them. While making the ad fun to watch, ensure that you pass across a message that captures the mind of your audience.

2. Focus on the First Three Seconds

Commercials are constantly been displayed on TV. If you’re not able to capture the attention of your audience immediately, they may lose interest. Ensure that you’re able to capture the attention of your audience within the first three seconds of your ad.

Avoid lengthy storylines when creating your TV ad. Focus on the first 5 seconds of your ad. The tone of your ad within these few seconds will determine how your audience will perceive and receive your ad. The first 3-5 seconds are the key to keeping engagements with your audience. Make those few mins count!

3. Break the Pattern

It takes a lot to get the attention of people in this era where there is so much to see. You need to understand that it is very hard to get people to notice your ad unless you are able to break the pattern.

Your TV ad should be different from others. It should be different from the usual style and common ways that other ads are being displayed. Be creative and do what others are not doing. Create something that looks different to break the pattern.

4. Tell a Compelling Story

If your TV ad doesn’t tell a story, most viewers won’t like to watch it. Everybody loves beautiful and interesting stories. You may want to be creative and tell a short interesting story with your ad.

The more interesting your ad is, the more compelling it will be. Find a way to capture the attention of viewers by sending a compelling story. When your story is interesting, it will compel the viewers to sit and watch your ad from start to finish. By compelling the viewers to sit and watch your ad every time, the ad will keep replaying in their minds and they will keep remembering your dental practice or clinic.

5. Target a Specific Audience

While TV ad is for everyone, you need to create your ad in a manner that can target a specific audience. TV ad is different from ads on the internet space. The good thing about TV ad is that viewers can’t scroll down to view something else or go to another page. They’re limited in control of what they watch. Use this opportunity to send a specific message to specific audience.

As a dentist, you need to send messages to people with tooth issues and people that want to improve on the appearance of their teeth. Focus on these sets of people and send compelling messages to them to show them that you’re the right dental clinic for them.

6. Be Authentic

Authenticity is key when it comes to TV ads. Don’t try to replicate an ad that has already been created and used by your competitors. If your ad is not authentic, you’re not going to leave a good impression.

You need to be authentic by using user-generated content to show how other people engage with your dental services. Create an ad that resonates with your brand.

7. Use Good Voice Over

The human voice is a powerful influence when it comes to TV advertising. With a good voice, you can make your audience feel a desired emotion to buy a product or service.

The choice of voice you use in your ad can either make or break your ad. The two essential components of TV ads are what is being displayed and what is being said. The manner you say what you’re saying also matters. Think about what the personality of your brand is and the voice that represents the personality of your brand. Come up with a suitable voice that flows well with the message you’re passing across to your audience and also represents the personality of your brand.

8. Focus on Building Brand Awareness

When creating a TV ad, you need to focus on building brand awareness. You need to stand apart and make an original statement about your brand.

What are the attributes that make up your brand? What colors are known with your brand? You need to bring all these attributes of your brand into your ad to build brand awareness. By building brand awareness, the viewers will be able to recognize your brand anywhere anytime.

9. Communicate One Message Only

Focusing on one particular message is key to passing your message across to your audience. Keeping your TV ads to the bare minimum by passing across a single message will enhance the performance of your ad.

Because television is a visual medium, we tend to over-communicate by expressing many concepts in one ad, and this can negatively impact the performance of the ad. You need to understand that your audience are not interested in everything you have to say. They only have room for one major message that you’re passing across to them.

10. Tie your TV to Social Media Campaign

While TV ads have been in existence for many decades, social media ads are gradually outpacing TV ads. While you’re running TV ads, you also need to use the opportunity to link your social media ads. You can do this by displaying your social media handles right before the end of your ad session.

Banner Ads Ideas and Strategies

As a dentist, you can use banner ads to increase the visibility of your dental clinic. Banner ad is an effective marketing channel to boost your brand identity and awareness. Using banner ads can make people in your neighborhood and town become more aware of your dental clinic.

Banner ads are advertisement images embedded on web pages that showcase a product or brand. A banner ad usually has link to the advertiser’s website.

The success of a web banner ad focuses on the systematic creation of an effective web banner with careful application of basic design guidelines. It involves creating the most clickable banner ads possible.

To ensure that you get good results from your banner ads, there are some important strategies and ideas that you need to follow.

1. Keep it Simple and Colorful

Keep the content on your banner simple and visuals colorful. Viewers don’t spend so much time viewing banners. The key to attracting the attention of online visitors to view your banner is by making it very colorful. While you keep the content simple, make the banner look colorful and attractive.

2. Use Buttons Appropriately

Adding buttons on your banner is important because buttons will often increase the click-through rate (CTR) of your ad. Place buttons in appropriate positions. It is best to place buttons on the lower right side of the banner in contrasting colors.

3. Place Your Banner ads Correctly

You need to place your banner ads on appropriate positions if you want your website visitors to easily see and click on them. Place your banner at the top part of your website and close to the main content of a page.

4. Maintain Hierarchy

Banner ad design relies largely upon the right balance. You need to maintain hierarchy when designing a banner ad. The three basic components of a banner ad are your company logo, value proposition, and call-to-action.

Your company logo is usually at the top part of the banner and it helps to build brand identity.

The value proposition showcases the services you provide. Attractive offers and discount prices are usually used to attract attention here.

A call to action is the text usually at the bottom of the banner that invites users to click.

5. Make Your Text Instantly Readable

Every word and sentence should be clear and easy to read. Make your headline and the body text of different sizes. Website visitors should be able to read everything on your banner at a glance. The fewer the numbers of words the better.

6. Use Animation

Animated web banner ads usually perform better than static banner ads. Animated banner ads look more interesting and attention-catchy than static banner ads. While you add animations to your banner, ensure they don’t distract the viewers from the actual message of your ad.

7. Have a Clearly Defined Frame

Our eyes are naturally more drawn to something inside a frame. Effective banner ads should have a clearly defined frame with the right graphics to complement the frame.

8. Use the Most Standardized Banner Sizes

For better performance, you should always use the most standardized banner sizes. According to Google Adsense, the most successful standardized banner sizes are:

728×90px — Leaderboard

300×600px — Half Page

300×250px — Medium Rectangle

336×280px — Large Rectangle

9. Be Consistent with Your Brand

Your banner ad will link to a landing page. Make sure your banner ad matches your branding and the landing page to better enhance your brand identity.

10. Use Relevant Graphics and Photos

Add relevant graphics and photos that further relate your message to your viewers and also directly relate to your product. As a dentist, you can use photos of your dental equipment and devices. Ensure that your photos are very clear and of high quality.