Google adwords sample keywords research strategies for dentists

Show your dental ads where billion people meets!

Google adwords sample keywords research strategies for dentists : Google AdWords is an online advertisement system of Google. It is otherwise called Google Ads, pay-per- click advert platform.  There are 4 million advertisers in Google ads in 2021. Advertisers should have an account to advert.  Dentists posting adverts in Google ads need to know all about keywords.

Google ads ensure maximum visibility. You can create traffic with unique ad contents. But searchers words should match with ad keywords. Then only, you can get more views.

Standing out is the key. Google search engine works in such a way to show results on the basis of words used for search. When the results get shown, ads have highly matching keywords appear in order. Many searchers click the top result as default. So, it is obvious that top ad in the result page gets more number of views.

If you think to post dental ads in Google ads, make sure you use right keywords.

Scroll down to know keywords and research strategies for your dental ads.

Sample Keywords

Google AdWords give you limited space for advert. It allows only 30 characters for headlines. It is told that 94% of words used in ads are pointless. Now, think how tough it is for you to find right keywords. Anyway, here you can get effective keywords to use in Google ads.

Use location words

Dental ads aim at targeted local audience. It is for specific local community audience. New patients visit you physically at dental clinic. In that case, you should be in a reachable distance. Many searches for dentist are like “Dentists near me”, “Best dental clinic in my city”. Do mention your location in specific to your Google ads.

For example, give catchy lines like “Manhattan dentist”. It is both eye catchy and steals attention. It is no doubt posting ads in Google ads is showing to the world, to the globe. But always know, you need new patients from your locality. Be better than your local competitors using location keywords.

Use direct words

Keywords should have directly addressing words. For example, use personal words like “we”, “us” and “You”. Yes, there is some special connect created in using such words. Person looking advertisement feels that it is meant for them. They take it personally and build great trust on you. Credibility is essential for patients approaching with dental problems. They get some positive attitude towards your dental clinic when they see such direct words aiming them. This is a very basic strategy in marketing. On this basis only comes terms like “Family doctor” and “Family dentist”.

Show end goals

Always say what the output of the dental treatment is. Searchers already come to the result page on tying their dental problem. It is poor strategy when you repeat the same in your headlines of ads. Using words like “fear of losing tooth”, “cavities”, or “hiding your smile with Yellow teeth” These are all the problems that they actually face in reality. They feel worse if it get repeated in result page.

Dental ad keywords show positive words. It gives hope and makes them forget their fear. Sadly, ads add more fear to dental patients. When you design your dental ads, use tag lines like “Smile the brightest”, “stay sweet tooth”, gives them more confidence. Don’t show condition of the patients in ads. Instead, make interests in visiting clinic showing some end goals or result of dental treatment.

Emergency

Patients never think of taking treatments at initial stages. They make it worse in most of the cases. Finally, they come for treating it. All health care ads have this kind of words in their ads. It is true that they search for local dentist at emergency situations. So, your ads must contain keywords like, “contact us for dental emergency”, “call us to book urgent appointments”, “available for 24/7” These keywords show your readiness in attending patients for all times. Last minute appointments are often made by patients. So, this makes them click to view your ads.

Offers

 

Even in dentistry, patients search for offers. It is one weird habit that we all have. No one stops your new patients visiting you on offer times. They must think of using all offers. When you have a new start up clinic, you can gain attention with offers. Provide a free dental kit or oral care kit. Make it exclusive for people booking early appointments. Set countdowns. Fear of losing urges people to go for it soon. Develop interest on those offer kits.

If possible, conduct free oral check up. This is also a kind of offer that new patients can avail. Give chance for them to visit your clinic physically. Use key words like “Rush to get your free dental kit”, “take a free dental checkup” They seem simple and real to life. Still, it works effectively in bringing more new patients.

Campaigns

Use dental campaign words into your ads. Of course, you should conduct it first. Unique and fun adverts get more views. Put tag lines like “Kids special campaign”, “school goers dental campaign”, “school reopening campaign”, “semester campaigns”, “monsoon campaigns”, “family dental campaign”, “adult dental campaign”, “elders dental campaign” and whatever comes to your creative mind.

Curiosity in patients’ mind urges them to visit you physically. They come atleast to know what is special about the campaign. No matter how you gain views and interests of many new patients. Also, mention discounts on such campaigns. This looks more inviting than ever.

Show what you are good at

Dentistry has many sub fields in it. Mainly, there are two streams called dentistry and cosmetic dentistry. Now in modern days, many give importance to appearance. Smile has vital part in enhancing the beauty of face. If you provide any dental cosmetic surgeries like teeth alignment, whitening, shaping, such other treatments; use such keywords in ads.

Being a dentist, you can have exceptional experience in treating certain dental problems like root canal, implant surgery, and so on. Mentioning your expertise like “celebrating 50 years of dental service” or “hundreds of implant surgeries” This again increase credibility and searchers look for expert dentists while making search.

Use real words

As you know there is very limited space for ad creation in Google AdWords. Don’t suggest any hypothetical reliefs or impossible solutions. It may seem attractive and eye catching. But people are no fools to believe such great instant relief. For example, headline like “Treat your gums in a minute” seems truly catchy. But in reality, gum problems can be treated in regular sittings for weeks and months. Be very practical in using keywords. Also, make sure you never use many medical terms. People find it hard to understand.

Guess the search

Nearly half of the people make searches using voice search option. Oral utterance is completely different from the typed text search. So, it is necessary to consider searchers using voice search. Phrases that you use in Google Ads should be near or closer to the searchers need.

Always plan a set of possible ways of asking the same question. It assures you not to miss any keyword. If you do so, you can surely see your ads at top of the page.

Research strategies

As a dentist, you have never thought dentistry as business. Unfortunately, there is no school to teach you marketing like dental expertise. You may be the best dentist in your city. But it is true you are struggling with new start up clinic.

Before you design your ads, make a complete study on following things. Then devise your research strategy suiting needs.

Know your goal

Ads have certain purpose. Nearly 94% of ads are pointless. Being an advertiser, you should think of your goal. Dentists think of getting more new patients while posting ads. When you fix this goal, then you are already on a right track. There are many local competitors out there. Think what can show you more unique than others. It is clear precise goal determines the reach among your patients. If you think of creating more traffic to your clinic ads, then work on that note first. Be specific in setting your goal. Plan ads on the basis of three main objectives:

• Who reads your ads?
• Whom you want to reach?
• What is the purpose of your ad?

Targeting audience

There is a certain age group of audience called demographic audience. Research tells that 90% of dental decisions taken by women. It is necessary to know patients through language, relationship status, employment, income and interests. Ad insight can be improved on knowing all these. They actually surf more through internet and seek solutions there. In general, searchers of age 18-34 are targeted audience. They play the key role in online marketing.

Click through rate

Average click through rate of search ads on Google is 1.91%. But good click through rate of Google ads is 4-5%. Click through rate is nothing but data on number of visitors to a webpage comes through hypertext links. It is a good strategy to measure view rates. High CTR is what the aim of all ads. Increasing CTR shows that you are reaching more new patients. This brings high chance of making them visit dental clinic through compelling ads.

Improve click through rate in following ways

• Use best ad extensions
• Know smart strategies
• Experiment different ad types
• Create relevant keywords
• Use landing page

Conversion rate

Conversion rate means how views of your ads actually turn into new visiting patients. So, it is important to increase conversion rate. It means there is great growth in number of patients to your dental clinic. It is a good marketing research strategy. Generally 2-5% of conversion rate is considered as good conversion rate. Know your conversion rate and try hard to improve it by following ways.

• Show availability
• Use CTA option in Google ads
• Display key contact details in ads
• Work more on ad headlines
• Set up dental campaigns
• Use more relevant keywords

ROI

 

ROI stands for return on investment. Google ads work as pay per clicks. It is good to have more traffic to your dental ads. When there is more traffic, you can expect more revenue through treating more patients. You have made ads on the basis of profit that you earn through it. Result of the ad should be more profitable.

Anything above 400% or 4:1 is the good ROI ratio.  When you plan to post dental ads on Google ads, it aims on calculating the return of profit you earn through it. Increase return of investment ration in a way that it exceeds investment. Using this research strategy, you can get target income.

Screen shot

Using screen shots in display ads is a good strategy. Ads running in Google ads show screen shots of campaigns and relevant details. Many advertisers request to have screen shots in digital advertising. You can also check how ads running in contact with searchers with screen shot method. It is one best marketing strategy used by many. Taking an image of the content and using it in ads helps as an effective tool. This is called screen shot method. Here, you can show reviews and dental transformations that you give.

Think like a patient

Above all put yourself in the place of a patient. Think how you search for dental clinic in Google. Know how you casually make searches on dental appointments. Study what kind of ads makes you to immediately click ads.

This kind of research you should do while planning dental ads. It gives you better understanding from the point of view of the dental patient. Also think, what makes you to search for better clinic than the one which you visit regularly. It prevents you not to repeat the same in your ads.

Now, plan your dental ads strategically with effective keywords. You are no more a dentist but a marketing advertiser too.

Image source