Google AdWords examples and ideas for dentists
Need to increase traffic to your dental ads?
Google AdWords examples and ideas for dentists : Then know Google Adwords; create your account; manage your AdWords on your own. Thinking to post ads in Google, remember you have huge competitors. Standing out is the key.
Your ad gets maximum visibility as it comes as top result of the search. For that, you should compete with the results of 9 in computer screen and 4 in mobile screen. Keywords of your ad content match with the related search of the searcher. It is really a struggle to get your result as top of the Google search page.
Google AdWords highly helps you in reaching more new patients. Posting your dental ad in is quite easy; being the top of search result is what the problem.
This article suggests you to use right AdWords for dentists to have good reach.
What is Google Adwords?
Google Adwords or Google ad is advertisement system of Google. It is a pay-per-click online advertisement platform. By creating an account, you can publish your contents, ads, posts or texts into Google. As you know Google is the widely used search engine, it serves great in advertising.
Generally, Google AdWords lets advertisers to show their ads on result pages. Thus your ad will get visibility all over the country, even Globe.
How it works?
Google ads can be given by setting up your account. On the basis of keywords in your contents, your results will be shown. The words that you use in ads must be relevant to the search.
Many prefer their ads at the top of the search result page. It is because; there is a higher chance of getting clicked by users. When you target a business goal, you should reach customers and buyers. Then, you should use right keywords to match the search. Thus you can reach #1 in search result page.
Google AdWords examples
Dental ads aim on reaching new patients. Using effective and powerful means of advert happen with Google ads. Make sure that you give keywords suiting searcher’s words.
Ads can be shown on interests and preferences of user. If at all there is a search regarding dentistry, your ads should stand unique to get viewed.
Google Ads provide less space to create ads. It allows only 30 characters for headlines. It is hopeless to grab attention with such small advert space. Better, you stick to any example of Google Ads. There are awesome ads running successfully. Model your dental ad on the basis of any.
See below to know AdWords examples and get ideas for your dental clinic.
Show end goal
Searchers ask for solution in their search. They expect a result which can give them a sense of relief. When someone has dental problem, they seek treatments to cure. In that case, the headline you use must show the end result of the treatment. But many use the same question as headline. This is not a good strategy to get attention. If you need more views to dental ads, make sure that you provide what they can get it once treated.
For example, the searcher is seeking to cure cavities or to get white teeth. Most of the results have keywords in headlines as the same words of the searcher’s question. It goes completely wrong. No one will click to view your ad if you do so.
Instead, show how you can transform their dental problem. There must be an end result on treating their problem. They either get their cavity tooth filled or whitened teeth due to cosmetic dental surgery. This is what the result they want by taking dental treatments. So, have a headline like “Fill your tooth” or “Good bye cavities” and “smile the brightest” End goal of the search is given as a headline. This surely makes your ads viewable.
Use countdown
There is a psychological fact behind using countdowns. It creates tension and urge to buy or rush for the offer. It is called FoMO i.e. Fear of Missing out. To create brand awareness, it is necessary to give frequent offers and campaigns. When people see time running out, there arise great urge to use that chance. No matter what the offer is about. You never throw any coupons of offer cards that we never use though.
In dentistry, dental campaigns can be conducted. Campaigns like family dental check up, school re-opening dental campaign, kids’ campaigns, and semester campaigns are offered. Set up count down, you see more early bookings than before. First In First Out also invites new patients as you save their time. You can give limited free offers like giving free dental kits. Use these strategies to get your ads noticed.
Positive note
Always give positive key words in dental ads. Don’t give threatening words like losing teeth, decayed tooth, weak gums etc. This actually makes them afraid about their current dental problem. Show your headline with the hope of getting smile on their face. They should gain trust on seeing your ads. Use positive keywords like, “smile the brightest”, “No more cavities”,” Stay sweet tooth” and so.
This kind of adwords gives credibility to your new patients. Your ads look more inviting and promising good treatments.
Be practical
As you know there is very limited space for ad creation in Google AdWords. Don’t suggest any hypothetical reliefs or impossible solutions. It may seem attractive and eye catching. But people are no fools to believe such great instant relief. For example, headline like “Treat your gums in a minute” seems truly catchy. But in reality, gum problems can be treated in regular sittings for weeks and months. Be very practical in using keywords.
Show something relating to reality. Anything that is artificial, dreamy or hypothetical may get views but never gains the trust. When you ultimately aim to reach more new patients use headline that is true to the medical terms.
Be specific
Google ads aim on reaching targeted audience. It is necessary to know three aspects on creating ads.
- Who reads your ads?
- Whom you want to reach?
- What is the purpose of your ad?
When you find answers to these three key questions, you can create effective ads. There is a certain age group of audience called demographic audience. They actually surf more through internet and seek solutions there.
In general, searchers of age 18-34 are mainly targeted. They play the key role in online marketing. For your dental clinic, you should make ads on aiming these people. Though they have no dental problem, they search for others more. They wanted to know details, compare, analyze and prefer the best. So, be very precise in giving ad content. It should be crisp and more informative.
When someone search for specific information, it is best to give numbers in headlines. There is a weird habit grows among people. If there is any numerical data, they believe it to be true. Give a tag line like “6 Billion bacteria in your mouth”. This gives sheer curiosity and you can trap your new patient with an announcement of a dental check up in discount price.
Build relationship
Advertisers show personal connect with searchers. It is some closeness that makes people to click your ad for views. So, make sure you are using connective words like “We”, “us”, and “you”. It shows that you are straightly approaching them. They feel that the offer, campaign or even the ad is meant for them. So far, it proves the best strategy to get more buyers and customers. Building relationship through communication and trust happen only through such personalized key words.
Being a dentist, you know your patients well. They come to visit you on the basis of trust. Especially when you give any cosmetic treatment for teeth, it needs great trust on the dentist. Regarding health and appearance, people never want to take chance. They always prefer a dentist to whom he/she is personally gets connected. You know only on this basis, terms called “family doctor” or “family dentist” is created. Create trust through such keywords in Google Ads.
Hyper local advert
There is lot of advancement in dentistry. Still, dental clinic needs to reach patients from his/her locality. It is true people give ads in Google for wide reach. It is necessary to grab local patients first than all. When you set the goals of ad you know all details about your locality.
Dental ads are for very specific community of audience. Thus advertisement reaches the local people who can immediately come and visit you at clinic. For this purpose only, personalized ads are made. As Google reads searchers’ location, it shows results like dentists near the patient’s locality.
Landing page
Many directly give their advertisements in Google ads. People come to view ads or contents by clicking links. Those links lead you directly to the advertisement. It is necessary to have a landing page for a dental clinic. It is true that searchers look for specific information. But it is a good strategy to let them know everything about you.
Initially, they see generally about your dental clinic. Then they go for getting the specific search result. This is like indirectly promoting other treatments and services of your dental clinic.
For example, Searcher comes for root canal treatment may get impressed on seeing whitening treatment. Thus you indirectly develop the interest on cosmetic dental treatment.
Know your competitors
You are not alone in advertising dental clinic. There are many expert marketing advertisers helping your competing local dentist to promote their clinic. Google ads show top results in the result page. There you need to concentrate more. It is not enough to consider patients but your competitors too.
Have an expert ad-writer with you. He/she can help you to match with the key search words. You know the top result of the dental ad page. Then plan in a way to give a better ad than the top leading ad.
Google maps
Show ads directly linking to the location of Google maps. Google always shows results of clinics in maps. Top results of searchers are with location and contact numbers. This is one wise choice to get shown in top of the search result page.
Call extension
Call extension is widely used in Google Ads to get more reach. It also comes at the top of the result page. It is like showing your clinic number with the name of the dental clinic.
Health care oroften have medical emergency cases. When there is emergency, people contact clinics near them. To ask immediate appointments, you need to contact the respective clinic immediately. Call extension option is mainly used for this purpose. Later it becomes a marketing strategy to get placed in top result of Google search.
Phrases for voice search
Nearly half of the people make searches using voice search option. Oral utterance is completely different from the typed text search. So, it is necessary to consider searchers using voice search. Phrases that you use in Google Ads should be near or closer to the searchers need.
Always plan a set of possible ways of asking the same question. It assures you not to miss any keyword. If you do so, you can surely see your ads at top of the page.
Go with your heart
Beyond all, you yourself a patient when you face dental problems. This aspect helps you naturally to come out with great ideas to plan good ads.
