Massage Therapy Marketing Guide[SEO, FB ads, Adwords, YT, Maps] 2021

Massage Therapy Marketing Guide: With the vast competition massage therapists face to get new clients, your massage business needs a comprehensive massage marketing strategy in order to get found by new clients, secure new clients, and retain loyal clients.

We understand how hard it is for massage therapists to find valuable marketing information to grow their massage therapy business.

We understand that the average massage therapist needs at least 10 new clients each month in order to grow and have a successful business.

For this reason, we’ve created a complete guide with the very best massage marketing strategies that you can use as a massage therapist to take grow your massage business.

This comprehensive massage therapy marketing guide will show you what to do to ensure the success of your massage therapy business.

10 Massage Therapy Marketing Strategies

Below are 10 great massage therapy marketing strategies to grow your practice:

1. Create a social media management strategy

Almost everybody is on social media such as Facebook, Instagram, Snapchat, etc. You can safely assume that vast majorities of your target audience have social media pages and they spend a lot of their online time on these social media platforms.

By creating and developing an effective social media management strategy, you have succeeded in creating brand awareness. Adding CTA and URL link on your social media pages also help to drive traffic to your website.

Your social media pages should be effectively managed and updated regularly with the services you offer. You should be able to connect with people on a personal level by communicating with them via private messenger and other channels.

The information about your massage therapy services on your social media pages should be able to capture the mind and attention of your target audience. Ensure that you add photos of your massage services that will capture the attention of your audience.

 2. Create a great website for your massage therapy practice

Almost every business has a website. Your website is your doorway to the world. Your massage therapy business needs to have a website where all information about your services can be easily assessable. All information about your massage therapy practice such as your services, location, contact info, and appointment schedules should be available on your website.

You need to create a website that communicates the professionalism and value of your massage therapy services. Get a professional website designer that will help you design a great website that loads quickly and is mobile-friendly.

Your website should easy to navigate with a friendly user-interface. Your website visitors should find it easy to understand and use your website.

3. Practice paid social media marketing

Organic reach on social media is increasingly difficult. Businesses often fail to get the necessary content and engagement needed to boost ranking and exposure to targeted audiences.

The solution to this is to use the paid social media marketing platforms designed for advertising campaigns. Social media platforms such as Facebook, Instagram, and Twitter have robust software that lets you target certain audience.

With targeted social media marketing, you can target people with specific needs and concerns such as athletes with thigh or leg issues or injuries, and people with specific health problems that require massage.

Targeted social media ads are an effective way to get through to targeted audience.

 4. Search engine optimization

To drive traffic to your website, you’ll want to show up on top search engines for massage therapy related searches in your area. Search engine optimization is a way to increase your search visibility on search engines such as Google, Yahoo, or Bing.

There are three ways that you can optimize your massage therapy practice on search engines

The first one is pay-per-click advertising. These ads are run through auction-based systems such as Google Adwords and Bing Ads. When you’re on pay-per-click advertising, you show in the top positions (reserved for paid ads).

The second one is Google My Business. Google My Business is a review platform and maps listing that Google uses for geo-targeted searches. You can increase your visibility by getting good customer reviews and ratings.

The third is the organic website listings. You can increase your search ranking by optimizing your website for keywords, gaining links, getting social media traffic and adding useful content to your blog.

5.Create YouTube channels

Create YouTube channels where you can post videos for your audience to view. Videos are very visual and people can see clearly what you do. You can add the URL link of your website on your YouTube page to direct your audience to your website. YouTube videos are very effective marketing tools to attract clients.

6. Manage your online reputation

Your online reputation is very important to the success of your massage therapy business. What people are saying about you will determine if potential clients will book appointments with you.

Create pages on online review sites such as Yelp, Google, Facebook, and other known review sites. Get your clients to leave reviews on your review pages. Positive reviews are very important to get the attention of potential clients and influence their decisions positively.

To get positive reviews, ensure you provide good and satisfying services to your clients so that they will be happy to leave positive reviews. After providing them with good and satisfying services, politely ask them to leave reviews on your review page. You can also send SMS and emails requesting reviews from your clients.

A good online reputation will significantly increase your client’s base and the success of your massage therapy business.

7. Know how to retain your existing clients

The success of a business does not just depend on acquiring new clients, it mostly depends on retaining old clients. If you don’t retain old clients, your business will fail.

As a massage therapist, know how to retain your old clients by making them loyal clients. There are different ways you can retain old clients such as providing discounts, being thankful and appreciative, giving incentives, giving out appreciation packs, and so on.

Develop ways to make your clients happy and loyal to you. Loyal clients also help you acquire new clients by telling their friends, families, and colleagues about you.

8. Incorporate an online booking system on your website

Clients and potential clients should be able to book appointments straight on your website. You can make this possible by embedding an online booking page on your website.

When your website visitors visit your website and they are impressed with what they see, most of them will immediately want to book appointments with you. There should be an available appointment booking page on your website where bookings can be done.

9. Incorporate a payment system in your booking page

Booking alone is not enough to secure your clients and ensure they show up for their appointments. To ensure that you secure your clients, incorporate a payment system in your booking page whereby payment is made to secure an appointment. This ensures that clients shows up for their appointments and also ensures that they don’t cancel their appointments in order not to lose their money.

 10. Word of mouth/Referrals

Word of mouth or referrals is another powerful marketing tool to get your massage therapy business out there. Tell your friends to tell their friends about your massage therapy business. You can print out pamphlets and flyers to share with people around your neighborhood.

Massage Marketing Quotes for Facebook and Instagram Posts

Are you looking for massage marketing quotes to post on your Facebook and Instagram pages for the purpose of acquiring clients?

Below are some great massage marketing quotes that you can post on your Facebook and Instagram pages to convert more clients.

1. “Give your body a little love, your body deserves it”
2. “Touch the body, heal the mind, and calm the spirit with massage”
3. “Start your weekend with a good massage”
4. “You are only one massage away from being in a good mood”
5. “Massage day is the best day of the week”
6. “Massage day is happiness”
7. “Massage is the original mood enhancer”
8. “It is never a waste to spend time getting a massage”
9. “Massage is not just a luxury, it is a way to a happier lifestyle”
10. “Massage therapists – Changing lives one appointment at a time”

10 SEO Tips for Getting Massage Clients From Google

Search engine optimization (SEO) is the process of improving the online visibility of your website or promotional material in organic search results.

As a massage therapist, you need to improve your online visibility so that clients can see you at the top of organic search results when they search for massage therapists around your neighborhood.

36% of consumers in the US find new businesses via online searches.

According to a study by Chitika Insights, 91.5% of Google traffic is from the first page of search results. Only 4.8% of users click through to the second page.

This means that most people find what they are looking for on the first page of search results. It is very important to optimize your online visibility so that your massage therapy business can appear on the first page of search results.

Below are some great SEO tips to increase your online visibility so that you can get more clients for your massage business.

1. Choose the right keywords

Keywords are very important when it comes to SEO. Keywords are phrases that people search on Google to find specific information. Each page on your website should target a keyword.

For example, your home page could be optimized for the keyword “My Massage clinic”. When optimizing a page, you should include the exact keyword as well as related terms. In addition to your primary keyword, also include related terms.

2. Consistent citations

Local business citations are another factor that plays a role in local search results. These local business citations are online directories such as Yelp, Angie’s List and Yellow Pages that list your business and contact information.

Your information should be consistent across all your citations. For example, your company name, address and phone number should be consistent. Update your contact information if your business moves location.

3.Ensure that your website is fast

The speed of your website pages is a critical factor in SEO.

Data from Strange Loop shows that only one-second delay in page loading time can cause a 7% loss in conversions.

Delays in page loading can cause you to lose clients. This is because a slow page frustrates users and ultimately discourages them from going further.

There is a huge demand for website loading speed as businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization.

Page speed is vital to search engines. According to eConsultancy, 40% of users abandon a website that takes more than 3 seconds to load.

Ensure that your website pages load very fast so that clients won’t be discouraged.

4. Encourage other trustworthy sites to link to yours

Inbound links are still very important to search engine rankings.

When you combine do-follow and no-follow links, you get a natural link profile.

Content marketing is about creating high-quality, engaging content that drives people to link to your website and share your content.

Link building is very important for your SEO ranking. Create useful content and link with trustworthy sites.

5. Write unique and relevant Meta descriptions for each of your website pages

A well-written Meta description is one of the most important SEO tips to increase your visibility.

The first section that people see when Google serves up your page to search users is known as Meta description.

6. Have a website analytics in place

You need to have website analytics software in place to track what’s working and what’s not.

Google Analytics, Google Search Console, and other private web analytics software solutions can help you track the success of your website.

7. Use a simple, readable URL structure

Your URL should be simple and readable. If users can’t read or understand your URL, then you may also confuse search engines.

Ensure that your website URL is easy to understand for both users and search engines.

8. Use the right keywords in images

Images are also very important in SEO. In fact, Google dedicated an entire section of its search results to images.

When users are looking for a particular image, they search with Keywords.

Ensure that you use the right keywords in your image names and accompanying text.

9. Don’t always change your domain name

The name of a domain or web page is one of the top SEO tips to put into consideration.

Don’t always change your domain name. When you choose a domain name, stick with it. Do not change it unless there’s a very good reason to change it.

10. Pay attention to social signals

Social signals impact search engine rankings. Social media is an integral part of SEO strategy.

Several case studies have proven the impact of social shares, likes, tweets, and pins on search engine rankings.

Improve your social signals to increase your SEO visibility.

Facebook Ads Ideas and Strategies to Get Clients from Facebook Ads

 

Facebook is one of the most used social media platforms in the world today. Facebook has an average of 1.09 billion active users daily.

70% of Facebook users log in on Facebook daily.

Facebook has emerged as one of the best advertising platforms for businesses today.

There’s a lot that comes into play to make a Facebook ad successful. You need the right targeting, a great image or video and compelling content.

Facebook has the best ad targeting of any site and this ad targeting allows you to get super specific about what audience your ad gets to.

Below are some great Facebook ads ideas and strategies to get clients from Facebook.

1.  Use Facebook targeting to narrow down your audience

If you want to be effective with your Facebook ad, you must write as though you’re writing to one person.

Your target is the person you need to talk to and persuade. You need to focus all your attention on this target and their needs.

Narrowly target your audience. Know the type of people around you, what they want and are interested in, and then write targeted ads that speak to that very specific audience.

2. Write different Facebook Ads for different people

When writing Facebook ads, you need to understand that different persons will like to have different services. Some people may want foot massage, some may want back massage, and some may want general body massage.

You need to write different Facebook ads for different targeted people. Facebook’s strength is in its ability to target.

 3. Stay focused with one call-to-action

The best Facebook ads have a clear goal. Your ad should have a clear call-to-action. Without a clear call-to-action, Facebook users will see your ad, but they’ll not know where to click, or what to do.

Ensure that your Facebook ads have a clear call-to-action so that users will know what exactly to do.

4. Keep your ads short and lead with value

When it comes to Facebook ads, you need to keep them short and lead with value.

You need to explain to users what they will benefit from your massage therapy. They should know how your services will help them.

Get your points across to your audience in a clear, concise manner.

5. Get some perspective

Get some perspective by knowing what other people are doing so that you can apply them to yours.

Scroll through your own Facebook feed and take a look at the ads on your Facebook feed.

Which Ads make you want to click? Which ads don’t you feel like clicking?

Get some perspective to know the right things to do. You can also hire a freelance writer or editor to write the ad for you.

6. Test your Ad copy

Test your Facebook ad to see how it works. Try running two different ads each with the same image, but different copy to see which of them capture the attention of your audience the most.

Know which ad gets the most likes, comments, and conversions.

7. Find the right frequency balance

Seeing an ad over and over and over again can be boring and discouraging for most people. When an ad keeps popping up over and over again, the ad loses its effectiveness because the person either ignores it or gets frustrated by it.

The most effective ads don’t appear more than five times to the same persons. An ad that appears more than this means you’re heading towards a higher cost-per-click and lower click-through rate.

Decide on frequency specifications during ad creation. Set the frequency by telling Facebook how many times an ad should show up for each user.

8. Create evergreen Facebook ads

You can decide to run ads weekly, weekly, or monthly. Ensure that your ads are evergreen by taking “old” ads and repurpose them to make them more engaging.

9. Use Geo-targeting for your Facebook ads

Geo-targeting is a great advertising strategy to get your message to the right customers. It works by serving up relevant ads based on where the right prospects are located.

You can choose how wide of a radius you want to target. You can also adjust your settings to M show how many people your ad can reach.

10. Manage Facebook ad performance

Overtime, ad performance drops. You can curb the effects of this.

You need to optimize your ads to help keep your ads as effective as possible for the longest possible time. This will ensure that ads performance doesn’t drop.

This means keeping cost-per-click at a level that meets your needs.

Track your ad performance by checking your ad report.

If your ad performance has started to decline in certain area, Facebook will automatically adjust your budget so that fewer ads appear in one area and more appear in another.

For example, if Messenger ads are not performing well, Facebook will adjust and be showing more ads during in-stream videos.

Google Adwords Campaigns Ideas to Get Massage Clients from Google Ads

Google Adwords is a great way to drive traffic to your site.

In case you are not familiar with Google Adwords, Google AdWords are the links you see highlighted at the top of the page or along the right column in Google search results.

The ads are shown because the advertiser is targeting the words that you have typed in your search. These words are known as keywords.

The major way to get massage clients from Google ads is keywords. When choosing keywords, you should be very specific. Choose words that you think a potential customer might search for to find your massage business.

For example, it is best to choose a more specific keyword such as “Massage therapist in Dallas” rather than a generic keyword like “Massage therapist”.

Keywords are the core of Google Adword. When someone finds your ad on Google it’s because they were specifically searching for a word that you specified in your ad.

By using the right keywords, you can get massage clients from Google Ads.

How to Get Clients from Referral

Client referrals are some of the best ways to get new clients. Referrals are a powerful selling tool that you can use to get new clients for your massage therapy business.

A referral from a past or current client is like a five-star review that is written directly to someone who would be a good fit for your massage therapy business.

When a past or current client refers someone to you, 50% of the job is already done by the client; the other 50% of converting the person to an active client depends on you.

As a massage therapist, it is your duty to ensure that the person is convinced of your services and finds you trustworthy.

You need to be able to convince the person that you’re the right one for the job. Provide satisfactory services that clients will be happy about. Do everything you can to satisfy your clients to ensure that they remain loyal clients.

Google My Business Page Hacks for Massage Therapists

Businesses today need targeted visibility on Google. Your massage therapy business needs to be optimized on Google business listing.

Google my business is your business profile. It is a snapshot of your business that highlights your best features and enables potential customers to quickly find you, learn more about you and communicate with you.

Google’s algorithm for ranking Business Profiles doesn’t only consider proximity and relevance but also the quality of information and activities on your page.

Optimizing your Google Business Profile sends the right signals to Google to rank you higher in local results so that more people can see you when they search for massage therapists.

Below are some great Google My Business page hacks for massage therapists.

1. Create a Google My Business account

First, create a Google My Business account. A Google Business Profile is different from a Google My Business account. A Google My Business account is used to gain access to and optimize a Google Business profile.

You need to have a Google My Business account and then request Google to connect it with your Google Business Profile.

2. Complete every section

When your Google Business Profile is complete, it allows Google to rank you higher in local search results and also helps to increase the number of actions users take when they find your business profile.

You need to ensure that you complete every section of your Google Business Profile.

3. Be meticulous with contact information

Make sure your business name is the same as the one you use on your store signage. It should appear exactly as it is in the real world.

Make sure that both your business name and address match exactly with your other listings across the web. Google’s algorithm takes inconsistencies into account when assessing your credibility. You should always be consistent with your business information.

Ensure that you indicate both your regular and holiday hours so that customers can know when you will be available.

4. Choose a category

For optimizing your Google Business Profile, choosing a category is a must.

It allows you to get found in discovery searches. A whopping 84% of Business Profile views on Google originate from discovery searches

It also allows you to highlight category-specific features. When you choose a category, Google provides category-specific features that make your profile more attractive, detailed and effective.

5. Select applicable attributes

Attributes are special added features that potential customers seek out.

When you choose a category, Google will give you a list of attributes you can check off to further describe your business.

6. Add photos

Adding photos to your Business Profile through your Google My Business account dashboard is very important.

Adding photos ensure quality. By adding your own photos to your business profile you ensure that your profile looks its best.

Adding photos regularly also signals to Google that you are active with your profile and it is updated. This helps to increase your ranking.

Photos also help to increase engagement. If a business has photos, customers are 42% more likely to request directions to a business and 35% more likely to click through to its website.

Use quality photos that have clear depictions and do not upload too many photos at a time.

Use Google’s Street View app to add a 360º photo to your profile so that customers can view the street to be familiar with the location.

7. Get Google reviews

Google reviews are very important to your business.

Reviews are the number one influence on consumers buying decisions and they are a key ranking factor in Google’s algorithm.

Businesses with more reviews will appear tops on Google search.

Google may also display a Business Profile in search results if the business has reviews that contain keywords.

Get more reviews from your clients on your business page so that you can appear tops on search results.

8. Post to your Google Business Profile

You can post to your Google Business Profile about announcements, offers, events, and products. You can create posts in your Google My Business dashboard and they will show up on the “Updates” section toward the bottom of your Business Profile.

Posts increase the number of actions taken by people who find your profile.

Posting regularly sends positive ranking signals to Google.

People are more likely to engage with your Google posts.

9. Add your services

Adding the services you provide is especially helpful if your offerings are not made clear in your business name.

Adding your services can help you rank higher for more relevant searches.

Add the different types of massage therapy services that you provide.

10. Ask and answer questions

Google offers question and answer section in Google Business Profiles.

Your answer to a prospective client’s question may be what will decide if the prospective client will choose your business.

How to Get Massage Clients to Rebook Again and Again

Acquiring loyal clients by getting them to rebook again and again is an effective way to grow your massage business and make more revenue.

Your marketing efforts should not stop at acquiring new clients. The key to long-term success is to create loyal clients by having your existing clients rebook again and again.

To have your existing clients rebook again and again, there are certain things that you need to do.

Below are some great strategies you can use to keep your clients rebooking again and again.

1. Ask for Feedback

When you ask for feedback, you will be able to know the thoughts of your clients and make necessary amendments.

If you didn’t offer good services, your clients will most likely not return. You may not know the reason why they don’t return if you don’t ask for feedback.

It is important to ask for feedback so that you can know how to serve your clients better. Serving your clients better and making them happy will ensure that they keep coming back.

It is easier to win your clients and make them keep coming back when you know their thoughts.

2. Educate your clients

Educating your clients means spending some extra time with first-time clients and discussing the health benefits of massage therapy and why it’s crucial to see a massage therapist more often.

Give them good reasons why they should visit you more often. As a professional massage therapist, let your clients understand the benefits of getting a massage regularly. This will keep them coming back.

3. Keep it personal

Write down notes as you speak with clients when they come in for massage therapy treatment. Use the information you gathered to communicate with them later.

Different clients have different needs. Know the needs of each client and how to serve them better.

Incorporate personal touches to the needs of each client and ensure that they’re very satisfied with your services. This will keep them coming back.

4. Follow up

Following up is very important when you want to keep loyal clients. Implementing an efficient and effective follow-up system is a way to keep loyal clients.

You can follow up manually or by using follow-up software programs that will follow up on clients on your behalf.

Ensure that you follow-up with your clients. Communicate with them and provide updated services that are available to them.

5. Offer discounts and incentives

Discounts and incentives always encourage clients to come back. Offering discounts encourages clients to rebook because they’re getting your services for lower costs.

You can give 50% or 30% discounts on their next treatment. This will make them happy and it will encourage them to rebook.

Offering incentives and coupons also encourage your clients to rebook. Incentives are ways to appreciate your clients for their patronage and also encourage them to keep coming back.

6. Offer loyalty programs

There are different loyalty programs that you can provide to keep your clients coming back.

A loyalty program can take many forms such as buy 10 get 1 free or buy 10 and earn VIP status. With the VIP status, clients get 10% off all future treatments.

You can also create a points system whereby every certain amount spent earns the client points. When the clients attain certain points, they can redeem the points for certain services that you offer.

Get creative with loyalty programs. Doing this will help you gain loyal clients that keep coming back.

7. Provide excellent services

The services you provide to your clients will determine if they will keep coming back.

If you provide good services to your clients, they will be satisfied and happy with you and will keep coming back.

If you provide bad services to your clients, they will not be happy. They will not be satisfied with what you’re offering and they will not come back again.

Ensure you provide excellent services that your clients will be totally satisfied with. Always provide good customer service.

Train your staff on how to treat your customers the right way and make them happy at all times. Organize periodic training on good customer services.

Make your clients happy and they will keep coming back.

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