Top 25 design elements and features every dental website must have

Top 25 design elements and features every dental website must have: 70% of dentists use websites to increase traffic and visibility. It is seen that visitors leave healthcare websites within 15 seconds. So, it is hard to convince patients to visit your clinic. Conversion rate of dental website is comparatively less. To stand out from others dental websites, build your website attractively. Make searchers stay for 3 minutes to get good amount of viewing time.

Following features and design elements guide you in website creation.

1. Navigation

Navigation is attaching hypertext links or hypermedia into the primary website. It is organizing the webpage in a way to make them explore more. 3-5 links for 1500 words content is considered good amount of navigation. Easy navigation lets visitors to stay your website more.

Anchor website content should include internal links for reference, GPS, and compass. You can use left side menu bar, footer and top bar navigation. It is wise to use site maps to locate various pages inside your dental website. Thus visitors explore every web page gets clicked and viewed. This ensures increased conversion rate and view rate.

2. Short video

 

Statistically, 81% of people decide to visit dental clinic on seeing videos. In early days, website traffic is not relying on videos at all. Nowadays, videos increase 33% of traffic to your dental clinic. Thus, marketing agencies start making video contents largely. 93% of online marketing agencies and free lancers use video contents.

Video that you create may detail dental treatment procedures. You can also create seasonal dental care videos to attract visitors. Otherwise, you can create videos with your staff to introduce your infrastructure. Also, make video of dental tourism. Finally, create testimonial and transformation videos to build trust.

3. Reviews

72% of people decide to take decisions after reading reviews. Create a separate page or option in menu bar for views. Collect patients’ reviews for your dental clinic or make them give reviews directly in your website page. Testimonial videos can also be included into your website. Show some before and after transformation images with reviews. It creates hope and positive attitude for your dental website. Thus they decide to visit your dental clinic physically.

4. Images

Dental websites must use images to detail their treatment process. The images you use must be in a format of PNG or JPEG. In recent times, many use GIFs in websites thinking of modern approach. But visitors like to visit these two formats of images in healthcare websites. Image file in dental contents should be of small in size. Good size of image is not more than 1MB in websites. On the other hand, it should not be less than 300 KB. Retina ready images show 2x of images than the size. It also impresses visitors and makes them stay more.

5. Mobile friendly website

While creating dental website, keep all kind of users in mind. Nearly, 63% of mobile users view your website from their androids or iphones. It is one important detail you need to know in website creation and building. Your website should support the all devices of users; atleast mostly used device. In that case, more than half of the views are from mobile users. Then you should create mobile optimization for your dental website. This includes arranging images and contents according to mobile screen. You should also try to be the top rank among 5 results in desktop and 10 results in android screen.

6. Impressive content

93% of words used in website contents are pointless. Think of your website content. Include more relevant keywords into your content. Make sure the keywords you use match with searchers’ words to get top rank. Keep headline and title as same to get clicked often. Do research on keywords, intention, targeted audience and conversion rate possibilities. Give keywords in first 100 words of your dental content. This only decides that they stay more than 15 seconds or not. It does mean you leave the rest of the pages without keywords. Use keywords here and there to improve visibility.

7. CTA

Call to Action option brings high click through rate in SEO. Call to action is a marketing term connects directly with conversion rate. It creates a sense of urgency and interests. It can be a text link or button that leads visitors to an application page. There visitors fill in their dental problems and ask for appointments. This effective feature helps greatly in increasing more number of new patients visiting your dental clinic. For example make a text link like “Rush to get your appointment now”.

8. Conversion tracking

Build your website in a way that it tracks your conversion rate. You can compare views of website with new patients visiting you physically. For you, it is hard to calculate the conversion rate. Good conversion rate is between 2.35-5.31%. It is based on your view rate. Good view rate of website is 1000 visitors per month. In that case, you can get 20- 50 new patients per month. This is a big deal. This can be tracked and give you analytics of growth.

9. Responsive design

Responsive web designs improve user experience. To have a user friendly website, make it viewable in all user devices. It includes arranging screen size, design elements, orientation of web pages. Website development and arrangement makes good responsive design to your dental website. Make changes and experiment various design elements to attract visitors. Use a responsive web interface when you create responsive design to your dental website.

10. Online appointments

Online appointments also increase conversion rate. Searchers visiting your website must think of contacting you. In that case, providing an online booking page works successively. It can turn your view rate directly into your conversion rate. They can also choose appointments on their convenience. They also get to know the demand of your dental service. This creates kind of trust and reliability on your dental clinic.

11. SEO optimization

SEO optimization is an essential element. Your website must have keywords, contents and features according to SEO. Then only, your dental page gets viewed more. It also gets top rank in search result page. While arranging SEO designs and contents, know your intent firstly. Regarding dentistry, women take decision. Around 90% of women take family dental decision. Thus the demography audience is woman of 18-34 years. Likewise, make researches and create SEO friendly websites.

12. Dentist page

Dentist should use a separate page in dental website. There he creates information page stating his/her knowledge, expertise and successful dental transformations. It can also show any awards or specialization that the dentist has in specific. This is more like profile page of dentist shows more professional details. Thus, the website looks more inviting and unique. When it is a large hospital, specialists’ profiles can be given in menu bar to gain trust.

13. Web page for treatments

Inner web pages of your dental website include treatment procedures. There you provide all kinds of dental and cosmetic treatments that you give. Give every treatment procedures in a detailed way. Step by step process of treatments can be explained. This gives clear idea of dental treatments you undergo. It also removes unnecessary fear of visitors in taking treatments. This transparency shows you an expert and trusted professional.

14. Location page

Location page of a website is otherwise called landing page or service area page. This compasses the location of your dental clinic. It is enough to reach local patients from around 25-30 km radius of your dental clinic. Provide key location information. This brings search results relating to searcher’s location. For example, give keywords for dental clinic like “Best dentist in Washington”. Sentences of location page should have keywords about the city or town in which you have dental clinic. SEO brings results on location basis. At the same time, you can stand out from local competing clinics.

15. Patient application forms

Provide patient application form page in your website. This brings more number of new patients to your clinic. Patients think of taking treatments, immediately fill those forms. It effectively works to improve user experience. Along with online appointment booking page, visitors get immediate appointments to visit dentists. It is so essential that you must have separate page to collect patient details.

16. Social media integration

In dental website, give social media icons in footer area. Link all social media pages of dental clinic into your website. Social media integration makes you meet patients using various platforms. You can follow them everywhere and give updates regularly. Also, when you conduct dental campaigns like monsoon dental care, school goers’ camp, college reopening dental camps, family dental campaigns and many; make them know it. When you offer free dental check up or free dental kit, let them know on seeing updates in the social media platform they use.

17. Home page

Website you create should have a home page. It comprises all other pages one after other. Options like side bar, menu par, header and footer bar in home page directs you throughout the website. Include site map into your home page. This home page creates good impression about rest of the contents you view. Make sure home page should include “the best” contents in it. Don’t dump all details and information in home page itself. Kindle interest to view deep into your website through home page. That is enough. Integrate all other pages in click through option from home page.

18. HIPAA compliance

HIPPA stands for Health Insurance Portability and Accountability Act. This is another way to improve user experience. Payment options and insurance claiming options should be integrated into website. This option shows you very unique. It also builds trust that your dental charges are transparent and reasonable. People invest in healthcare insurance use this option while paying their fee in online. HIPAA integration eases their process of insurance claiming.

19. Update blogs

Be consistent in putting blogs in dental website. Attach such blogs directly into your home page. This keeps reminding people to visit your website again and again. It is like retargeting the audience that you met already. Blogs about dental health and dental problems interest visitors to keep visiting your website. Make sure every time you put blogs that reaches visitors through all social media platforms.

20. Gallery

Gallery is where you show all dentistry images in a sequence. This option is like showcasing your expertise. Show visitors how you have transformed their dental problems. Put more before and after images there in image gallery. Especially, when you give cosmetic dental treatments, it can get you more patients. They also desire to have such transformation and dental health. It again works as a stimulating factor that keeps creating interest to take treatments. Show your dental clinic images in gallery. Include dental equipments and treatment procedure images.

21. Landing page

People visiting your website from any other website must land into this landing page. Many websites never use landing page. Instead they directly give what they look for. It is not a good idea to present it too directly. Click through website link should direct visitors to your anchor or home page. There they click to view specific detail for which they come for. By using landing page, you indirectly make them visit other important pages of your website too.

22. Contact forms

Contact form page of dental website makes visitors to approach you quickly. Random visitors from your location search for your clinic. There this contact form helps greatly to get new patients. Give your physical address, contact number and integrate clinic address in Google maps. This makes visitors to reach you easily.

23. Live chat

Live chat option also helps patients to interact dentists. They can raise their queries and get them clarified immediately. This kind of live chat option attracts attention of visitors.

24. FAQs

Include frequently asked questions into your website. Collect and research questions that are often asked in browsing and search engines. Give more apt and better answers. No matter the patients visit your clinic; these questions help them to have precise idea about their dental problems. It is kind of promoting your website by improving user experience.

25. Accessibility

Finally, make your website easily accessible. Not everyone clicking your website have great knowledge. So, make sure you present ideas in website in more understandable ways.

Start building your dental website now!

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