Ultimate Guide To Hire A PPC Agency For Dental Clinic

PPC Agency For Dental Clinic: Google AdWords is a pay-per-click ad that dentists can use to acquire new clients and succeed in their practice.

We all know that dentists are very busy healthcare professionals. Their major focus is serving and taking care of patients. They’re not very knowledgeable when it comes to marketing or how PPC works.

As a dentist that aims to acquire more clients, hiring a PPC agency is your best bet. A PPC agency can help you take care of the marketing aspect of your practice while you still have all the time to focus on serving your patients.

A PPC agency has experts that can help you kick start and manage your Google AdWords campaigns, so you get new patients that need your dental services.

A PPC agency can help you succeed in your dental practice by effectively and efficiently managing PPC campaigns on your behalf.

While hiring a PPC agency is a great decision, there are things you must take into consideration before hiring a PPC agency. You don’t want to hire just any agency that may not bring any good returns.

In this article, we are going to guide you on how to choose a PPC agency for your dental practice. We will show you all the things you need to do to ensure that you’re hiring the best PPC agency for your dental practice.

Ask For Referral

When you are considering hiring a PPC agency, one of the important things you need to do is to ask for referrals.

Referrals are individuals that have had experiences with various PPC agencies. They have hired various PPC agencies before. They are the right people for you to go to for referrals.

These people could be your colleagues, friends, families, or people around your neighborhood. If you know anyone that has hired a PPC agency before, ask the person if the agency is a good one or not.

You can ask your dentist colleagues or individuals that you know must have hired PPC agencies for referrals. Meet people and ask them for referrals. When they refer various agencies to you, it means that they’re sure that the agencies can deliver good results.

Don’t just go with only one referral. You can get 3-5 referrals and do your own research for each agency to know the best one to hire.

Search Near Your Location, Linkedin, etc.

Search near your location, LinkedIn, and other online platforms for PPC agencies. Using Facebook and review sites, you can get a list of PPC agencies near you.

Compile a list of different agencies around and then start sieving down the list. Research on each agency and ensure that they have what you’re looking for. You can call each of the agencies and ask questions to know exactly what they offer and how they operate. From your research, begin to reduce your list until you get the best that satisfies your needs.

Check If They Have Case Studies

Before hiring a PPC agency, you should check if they have case studies. What we mean about case studies here is if they have done similar tasks for other people.

Their case studies are a part of their portfolio. How many dental practices have they worked for? How is their success record? Do they have a reputation for excellence?

You should check if they’ve provided similar services for other dental practices. If they have, check through their case studies to know if they are efficient. This will help you know if they’re the right agency for you or not.

See If They Have Other Dentist Testimonials

You should also check if they have testimonials from other dentists. What are other dentists saying about them? Are other dentists satisfied with their services? All these are what you need to know.

Check through their website and check to see if you will see testimonials from other dentists. You can also check through review sites to know what people are saying about them. Check to see if people have good reviews or bad reviews about them.

If other dentists and other people are saying negative things about the PPC agency, it is in your best interest to look for another PPC agency. If they’re saying positive things about the PPC agency, you can consider hiring them. However, you still need to make your own research and have in-depth knowledge about them.

Get Proposals From 3-4 PPC Agencies

After you must have done your research and come up with 3-4 agencies, you should ask them for proposals. From their proposals, you will know which of them can provide you with what you want. You will also know which is more affordable based on your budget.

Their proposals should contain in-depth documentation of their project goals, project plan, methodologies or strategies, project time frame, project cost, project proposed results, etc. From their proposals, you should be able to know what they have to offer.

Compare and Decide

After getting proposals from 3-4 different PPC agencies, it is now time to compare their proposals and decide which best suits your needs and budget.

Take your time to read each and every proposal sent to you. Have an in-depth understanding what everything written in each proposal. Ensure that you’re satisfied with the project plans, project time frame, project cost, and proposed results.

After going through all the proposals, you can then decide which is best for you. Your consideration may be based on budget, project time frame, or proposed results. You should choose the PPC agency that best suits your budget and needs.

Get Monthly Reports To Analyze Their Results

Before finally hiring a PPC agency, you can also get into an agreement with about 3-4 different PPC agencies to put them on probation to show their performance before you finally hire the one with the highest results.

They can be on probation for 3-4 months before making a final decision based on their performance. Get monthly reports from each of them to analyze their performance and results. From the reports, you will be able to know which of them performed best throughout the period of 3-4 months. Of course, you will then hire the agency that performed best throughout the 3-4 months.

Where And How To Find PPC Agencies

There are different places you can find PPC agencies. We are going to suggest some good places that you can find PPC agencies

Use upwork, Fiverr, freelancer.com

Upwork, Fiverr, and freelancer.com are freelancing sites that are largely known worldwide. These freelancing sites have millions of freelancers that provide various services.

You can find hundreds of PPC agencies on any of these freelancing sites. Check through their profiles and reviews, and compile a list of the profiles that caught your interest. Get their contact details like their phone numbers and email addresses. Give them a call and make inquiries to know more about them.

Find Agency And Freelancer To Work For You In Fraction Of Costs

If you don’t have the budget to cover all the costs of hiring a PPC agency, you can find an agency that will work for you for a fraction of the total costs.

This will only be possible by going into an agreement with the agency. You can agree with the agency to pay part of the total cost at the commencement of the project and the balance at the completion of the project. With this agreement, you can hire an agency even if you don’t have a budget for full payment.

Invite Them To Job Posting And Get Proposal

You can also find PPC agencies by inviting them to your job posting and then getting proposals from them.

You can create a job posting for PPC agencies on freelancing websites like Upwork, Fiverr, freelancer.com, or any other known freelancing website. After creating a job posting, you will receive proposals from PPC agencies and freelancers.

Check through all the proposals that you receive to know which interests you. You can compile a small list of the agencies that you will consider for hire. Make in-depth research about each of them before choosing the best that suits your needs and budget.

Hire Multiple Agencies Or Freelancers And Give Them Sample Job To Do It

Another way to hire the best agency or freelancer is by hiring multiple agencies or freelancers and giving them a specific timeframe to work on a job. By doing this, you provide an open space for them to showcase what they’ve got to offer.

You can pay each of them a little amount to get their first job done. With their performance, you will be able to know which of them you should hire on a more permanent basis.

Finalize One Or Two Person Based On Their Performance and Results

Based on their performance and the results that they were able to achieve within the timeframe, you will be able to come to a conclusion on the agency or person to hire.

Your conclusion should be based on the results that an agency was able to provide at the specified timeframe. Hire the agency or person that was able to provide the highest new clients for your dental practice.