30 Reasons Why Dentist Should Hire A Marketing Agency or Freelancer

30 Reasons Why Dentist Should Hire A Marketing Agency or Freelancer : According to data by Software of Excellence, 93.6% of all dentists want to attract more patients, and 89.4% want to improve their marketing activities. Unfortunately, dentists are very busy medical practitioners. Apart from the fact that they don’t have marketing knowledge and experience, they don’t have the luxury of time to market their practice themselves as they’re always busy with patients.

Marketing is very important to dentists as it helps to acquire more patients and grow their practice. Dentists are always seeking marketing agencies to help them market their practice and attract more clients.

As a dentist, there are some options you have with marketing. One of them is to hire a marketing agency or freelancer. A marketing agency or freelancer can take care of the marketing aspect of your practice while you focus on taking care of patients.

There are many reasons why dentists should hire a marketing agency or freelancer. We are going to look at 30 good reasons why dentists should hire a marketing agency.

1. An Agency Helps You Find The Right Patients

Dentists are healthcare professionals in the healthcare field. They don’t have marketing experience and they don’t know how to find the right patients.

While most patients usually look for dental practices around their neighborhood, it is also pertinent that you should find patients by yourself.

Hiring a marketing agency can help you find the right patients both within and outside your neighborhood. An agency will help you target prospective patients and engage them until they become your patients.

An agency has the knowledge and expertise to market your practice to the right people. They know who to market to and the best way to market to them with the aim of making them your patients.

2. Marketing Agencies Are Up-To-Date On The Latest Trends

Marketing agencies are up-to-date on the latest trends within the industry and they follow the trends. Marketing has developed over the years. Marketing is not what it used to be in the 80’s or 90’s. Marketing is not just about advertising on TV and Radio stations anymore.

Marketing in the 2000’s involves much more than advertising on TV stations or having a simple website. It also involves running advertising campaigns and developing engaging content that attracts more prospects to your website. When your website has more engaging content, it will attract more visitors, and will also rank higher in the search engines.

Marketing agencies have the knowledge of all these and they know exactly how to run your advertising campaigns to attract more visitors to your website. They have the resources to engage with prospective patients on your website and social media pages.

3. Marketing Agencies Are Up-To-Date On The Latest Marketing Tools

While technology continues to improve, a lot of tasks are now been done using various tools. To run a successful marketing operation, you need to use some productive marketing tools to help make your marketing campaigns a success.

Marketing agencies are up-to-date on the latest marketing tools to make your marketing campaigns a success. They have the software needed to run digital marketing operations efficiently and effectively. Whether it is for email marketing, search engine optimization, landing page, or website design, marketing agencies have it all.

4. Marketing Agencies Have The Right Staff And Resources

Marketing agencies have the right staff and resources to stay on track of all your marketing operations all year round. As a dentist, you obviously focus on serving your patients. Your staff are also focused on serving and taking care of patients. You don’t have the right marketing resources to manage your marketing operations.

Marketing agencies have the right staff and resources to run your marketing campaigns and operations. They focus on the marketing aspects of your practice while you focus on serving your patients. They help you with your inbound marketing processes. They nurture prospects, engage and convert them to become your patients.

5. Marketing Agencies Are Marketing Experts

When you hire a marketing agency you are hiring a marketing expert that is tested and trusted. A marketing agency has been in the business of marketing for different companies and organizations for years. They have extensive knowledge and experience when it comes to marketing.

As a dentist, it is not advisable to delegate the task of marketing your practice to your office manager or in-house marketing associate because doing that means that you are leaving your marketing operations in the hands of someone who is not an expert. Hiring a marketing agency gives you the assurance and the rest of mind that your marketing operations are in the hands of an expert.

6. You Get Return on Your Investment

When you do invest in a good business, you will surely get good returns for your investment. In the same manner, when you invest in a marketing agency, you’re sure to get returns for your investments.

Hiring a marketing agency guarantees that you are hiring a marketing expert and they will surely provide good results. You don’t need to waste your money on ‘test and learn’ tactics. A marketing agency knows what works and what doesn’t work. They have extensive experience of the marketing industry and have also been working with other dental practices. They know how to get to the right people and get new patients at your door.

7. They Track And Monitor Marketing Progressions

A marketing agency can track and monitor marketing operations progressions using their marketing analytical tools. They use a variety of tracking tools to track and assess the success of marketing campaigns.

They assess marketing campaigns using analytical tools to know what is working and not working well. They make necessary adjustments to anything that is not working well to improve them and make them work just fine.

8. You Get A Dedicated Professional

Marketing agencies are professionals that dedicate their knowledge, experience, and expertise towards helping businesses and professionals grow through marketing.

As a dentist, getting dedicated marketing professionals to oversee your marketing operations is one of the best decisions you could ever make. There’s nothing better than knowing you have dedicated marketing professionals helping to take your dental practice to the next level by bringing in clients.

By hiring dedicated marketing professionals, you can be rest assured that your marketing investment and operations are in safe hands.

9. A Marketing Agency Can Develop Your Marketing Strategies

One of the many reasons why you should hire a marketing agency for your dental practice is because they can help you develop your marketing strategies. A marketing agency can help develop marketing strategies that will yield good results. Since they’ve been doing this for a long time and are very knowledgeable about how marketing works, they know the strategies that they need to implement to bring in new clients. Their strategies have been tested and proved to be effective and efficient.

10. They Help Plan And Manage Your Marketing Budget

As a dentist, you don’t have knowledge about marketing. You don’t know what and what you need to do and the amount you need to spend. Planning your budget could be a stressful task.

Hiring a marketing agency is the best solution to this. Marketing agencies are marketing professionals and they know everything about marketing. They can help you plan and manage your marketing budget. They help you minimize your budget while you get the best results.

11. You Save Money

Hiring a marketing agency can help you save money. The overhead costs associated with taking on an employee or individuals such as recruitment fees, office space, insurance, etc, can be very expensive when compared to hiring a marketing agency or freelancer. You will only need to pay a fixed amount each month or one time to hire a marketing agency.

Hiring a marketing agency or freelancer makes managing cash flow easier. Also, if for any reason you need to cut back on cash flow, you can quickly do so without worrying about additional costs.

12. They Perform Search Engine Optimization

 

As a dentist, you may not know how to perform search engine optimization (SEO). Marketing agencies have professionals that definitely know how to implement search engine optimization.

Hiring a marketing agency means hiring experts that know how to perform and implement search engine optimization. Search engine optimization can help your website show at top positions when people search for dental practices on Google search and on other search engines.

Search engine optimization help expand your publicity and brand awareness. More people will see your website at the top of search results and be able to reach out to you. This is an effective way to acquire new clients.

13. They Perform Email Marketing

Marketing agencies are experts when it comes to email marketing. They perform email campaigns to get to as many potential clients as possible. They follow up with potential clients and engage them until they become active clients. They perform both manual and automated email campaigns to connect with prospects. They know the best strategies to use in their email marketing campaigns to get the best results.

14. They Perform Social Media Marketing

Apart from email marketing, marketing agencies also perform social media marketing. They’re aware of the many opportunities that abound on the social media space. They perform social media marketing at an advanced level to reach out to a large number of prospects. They engage prospects on different social media platforms and follow up until they become active clients. They are the best when it comes to social media marketing.

15. Pay-Per-Click (PPC) Advertising

Per-Per-Click (PPC) advertising is not as simple as it sounds. There are strategies you need to take for your PPC ad campaign to become a huge success. As a dentist, you may not be able to successfully implement a PPC ad campaign. You need to hire a marketing agency for this.

A marketing agency knows the ins and outs of PPC advertising. They know all the strategies that should be taken to successfully implement a PPC ad campaign. By hiring a marketing agency, you’re sure that a successful PPC ad campaign will be implemented.

16. Affiliate Marketing

 

Marketing agencies also perform and implement affiliate marketing. They are marketing professionals with the knowledge and experience needed to perform successful affiliate marketing. Through affiliate marketing, they connect with prospects and engage them until they become active clients.

17. They Save You Time

If you’re spending time doing some of your marketing operations, there’s only so much that you can do with the limited time you have. Hiring a marketing agency can help you save useful time that you could have spent on your marketing operations.

A marketing agency has the resources dedicated to scale up and meet your marketing needs. A marketing agency can quickly come up with the necessary resources to implement marketing operations much more quickly and more effectively.

18. Provides Specialists For Every Aspect Of Marketing

A marketing agency is a firm or organization that comprises of professionals or specialists for every aspect of marketing. There are various aspects of marketing such as digital marketing, advertising, direct marketing, retail marketing, branding, copywriting, and many more. Marketing agencies have specialists for every aspect of marketing to ensure that they achieve the best results.

Hiring a marketing agency is a good decision for your dental practice because you know that different marketing specialists are overseeing your marketing operations.

19. Increase Your Brand Identity

A marketing agency can help increase your brand identity and get to the heart of what you do. Hiring a marketing agency is key to creating a brand identity that will drive every aspect of your brand.

Your brand identity includes several key components such as creative development, brand standards and guidelines, brand personality and tone, graphic design, logo development, and competitive analysis.

Hiring a team of experienced marketers helps to increase your brand identity by creating a brand strategy that is the driving force behind your dental practice.

20. Professional Web Design, Development, And Management

A marketing agency can help you design a professional website, develop and manage the website. There are tons of websites online and most of them are no longer productive in today’s business world.

Online visitors are looking for a web experience that is easy to use and provides immediate answers to their needs. A marketing agency can help you design a professional website that is visually appealing and contain all useful information about your dental practice. They are experienced in the latest and most innovative web technology to make sure your website functions at peak performance. They help manage your website and keep your website updated to ensure that there’re no issues.

21. Content Creation

In today’s business world, content creation is one of the best ways to build brand relationships and generate traffic to your website. Whether it’s through blog posts, e-books, white papers, social media content, infographics, or case studies, content marketing is a great way to build brand relationships online and generate traffic.

A marketing agency can help create and manage highly-converting content. Though content creation can be time-consuming, it can be one of the most productive marketing channels.

22. Video Marketing

Video marketing can help boost the success of your dental practice. A marketing agency has a team of marketers who can handle video marketing. They can use video marketing to generate traffic and engage prospects until they become active clients.

23. Study The Competition

As a dentist, you are focused on serving and caring for patients that you don’t have the time to know who your competitors are and what they’re doing.

A marketing agency helps you find out who your competitors are and what they’re doing. They study the competition to know if you’re ahead of them or they’re ahead of you. They study the competition to know what they’re up to and where the competition stack up in comparison.

From their findings, they provide you with an idea of what you’re up against. They also provide useful information about what your competitors are doing right and how you can get ahead in your industry.

24. Nurture Relationships

Before acquiring clients, you need to build a relationship with them. Building relations with prospects is the purpose of marketing. Without building relationships with prospects, you will most likely not be able to convert them.

Building a relationship starts from the moment a prospect visits your website. When they visit your website, you use a landing page to get their email addresses. From there, you start communicating with them via emails and phone calls until they become active clients. All these can take time and effort.

As a dentist, you won’t have the time to do all these by yourself. You need to hire a marketing agency to help you do this.

A marketing agency can help you nurture and build relationships with prospects until they become active clients. They know the right ways and strategies to use to be able to build relationships and make conversions.

25. Reputation Management

As a dentist, you may not know what people are saying about you online. It is important to know what people are saying about you and your practice online. People are talking about you on review pages and social media pages. To have a good online reputation, you need to know what people are saying if they’re positive or negative and address their concerns.

A marketing agency can help manage your online reputation. A marketing agency has professionals that can actively check through review sites and social media pages to know what people are saying about you. They listen to what people are saying and respond to them. They address their concerns and proffer solutions to their issues. They help to manage your online reputation so that people will see you in good light.

26. Conduct Tests On Websites

Apart from designing and managing a website, a marketing agency also conducts tests on websites to understand what works and what doesn’t. They demonstrate technical and analytical skills on your website by conducting A/B testing on each and every area of your website.

27. You Learn From Them

As a dentist, you can learn how to become a great marketer if you want to. You can work along with them to have deeper insights of how marketing operations work and how to be good at it.

28. Keep Your Dental Practice Moving

Hiring a marketing agency can help keep your dental practice moving. As a dentist, the core of your practice is getting patients that need your services. If you don’t get patients, you’re on your way to failure and may just end up closing up your clinic.

A marketing agency can help keep your practice moving by bringing in patients that need your services.

29. Generate Revenue

A marketing agency can help you generate revenue by bringing in patients. The more patients you get, the more money you make.

30. They Are Useful To Your Dental Practice

A marketing agency is generally useful to your dental practice. Hiring a marketing agency can be very useful to the success of your dental practice.