About Groove
How GrooveHq Built $10M business using Cold Email Outreach? : Groove has become a reputed name due to its offering – Best Help Desk Software for Small Businesses. Because of their outstanding product quality, more than 8,000 teams trust on Groove. It helps them in managing the field of online customer support.
Groove offers an incredible Support Ticket System that equips all the required facilities that a professional needs. It is loaded with simple yet sturdy features to provide amazing personal supports to their clients.
Features:
Now, let’s discuss the features of Groove:
Ticket Management:
Groove converts support tickets into outstanding customer experiences. Its extraordinary ticketing system provides incredible delivery and personal customer service for the clients and their team.
Email Integration:
Groove converts the email software into the customer service help desk of the team of a professional.
Knowledge Base:
Online Knowledge Base is always active. The particular software provides online answers to assist the clients with their amazing support questions even in the user’s absence.
Support Widget:
Groove provides a simple yet powerful support widget that is always present in the requirement of your customer. You can install this widget very quickly. You can personalize it and thus you can it simple for your clients to receive assistance.
Groove has achieved tremendous success with its hard work and dedication. Their success is an inspiration to all the new bloggers, who are struggling hard in their blogging career.
But, before starting their success story, you need to remember that patience, hard work, and smart work are three keys that can lead you towards your goal.
According to some people, luck is also a factor and that might be true in the case of the cold email campaign.
If you have just started your blogging career, then you might not have interacted with the big names, however, to place yourself in a top position, you need to make your connection and expand it continuously.
You can start the same by launching your cold email campaign. In the cold email campaign, you need to send messages to the professionals, with whom you don’t have any prior connection. You need to remember several factors before framing your cold email.
Before sending a cold email, start searching a mutual connection between you and your recipient. In most of the cases, emails remain unnoticed, as they have come from an unknown sender. Your first goal is to make connections with the influencers.
How has Groove achieved a Remarkable Success?
Groove did not have readers for their content. However, to change this scenario and convert it into a great success, Groove has taken several steps for building strong relationships with influencers and finding their audiences.
Groove had initiated working on their first blog post that was belonged to their latest blog series. It is actually a story of a big dream that has come true with sheer confidence, extremely hard work, and continuous smart work.
At first, this approach seemed to be impractical to many people but Groove has proved the power of will.
Groove has started their journey with the lesson that instead of a promotion strategy, they need to concentrate on engagement and construction of real and mutually advantageous relationships before they seek help from them.
It is a very useful lesson because big clients do receive almost innumerable emails on a daily basis but they ignore most of them. Once they find an email from a familiar sender, they happily open it.
It might sound buzzwordy but applying the same strategy, Groove has achieved more than 5,000 subscribers in merely five weeks of posting.
Step # 1
Groove started their work by constructing an influencer list. First, they started creating a list comprising of target influencers with whom they are going to build a relationship.
The targetted audience should be the same for both the influencers (of Groove) and for Groove itself. In this scenario, their focus was on SaaS startups and small businesses.
After communicating with the influencers, Groove had understood that the influencers receive lots of non-targeted email pitches and it will be just a waste of time if the sender and receiver of the email don’t have any common factor between them.
A fact is that influencers have invested a significant amount of money and time in building a strong reputation in the world of internet. Therefore, your content should provide a high-value as much as possible so that readers can feel the urge of reading and sharing it. Your content should help your reader in a positive way.
Groove aspired to connect with those influencers, who could extract value out of their content by either reading or sharing it.
Step # 2
In the second step, Groove had started to put effort for engagement. Groove has a goal to develop their business while providing tremendous value to people. Every content producer wants to make an impact on his/her content.
To get in-depth knowledge, they started reading the content of their influencers. After that, they started promoting great contents, giving thoughtful comments, and initiating a conversation on their blogs.
In one week, Groove started building relationships with greater than 80 influencers. A noteworthy point in this regard is that if you don’t give value to your influencers’ hard work, then why should they do the same?
Every content producer wants to get validation on his/her content that it is valuable. You need to find out valuable content, then extract, as well as, apply the particular value. Don’t forget to inform that you have done it.
Step # 3
In this step, Groove has started emailing those influencers with whom they have already engaged and shared their big plan with them that was $100K a Month blog.
First, they did not send their post link to the influencers, rather they asked for their permission for the same. It is a great technique indeed and it worked outstandingly for Groove. More than 85% of these individuals gave their consent.
The secret of their success was that they have not shoved their content in them, as most people do. Instead of it, they have given a very brief summary of their content and then asked for permission whether they are interested in further reading. Groove did not request them to publish their content as well. Instead of that, they asked their feedback. The valuable comment for the experienced blogger helped them to improve their strategy.
You can take a great lesson from their strategy. If you want anyone to help you in your growth, then first think about your contribution to his/her growth. You should find out only those individuals whom you can really help, simultaneously think about the way how you can make your ask more interesting for them. You need to give them a valid reason to hear from you.
Step # 4
Now, Groove is all set to launch their post. They have already invested lots of time and effort to get validation and feedback. As a result, lots of influencers were by then aware of their upcoming post. They were very much excited to view its launch because all of them have contributed making it real.
This factor has also helped them in promoting their post. After publishing the post, they informed about it by sending emails to their influencers. All of their emails were attached to a small ask.
The lesson included here is that whatever you want, you should specifically ask for it. Your thoughtful comments need also make it simple for the individuals’ to whom you are asking for help. But, the first requirement is to build a relationship with those people.
Step # 5
After the announcement of their post (on a Social Media Platform), they have already received more than 20 comments from a number of big personalities. These comments worked as a catalyst in making others inspire to go through their post. These big names worked as a validating factor for convincing other newcomers.
Apart from the validation, these invaluable comments helped to start a discussion and gave them an opportunity for another engagement with all the readers. Readers have amazingly inspired them with their priceless feedback.
You should never underestimate the power of comments. Remember, valuable comments and post shares both are equally valuable for your progress. Try to respond to each and every comment, as much as you can. In your starting phase, you can do that in seconds.
Step # 6
After the short period of 5 Weeks, Groove was succeeded to achieve 535 trial signups and 5,000 subscribers through their extraordinary blog efforts. From a revenue perspective, they have produced around $3,425 in transactional revenue.
It was an incredible story of Groove. Perhaps, you have motivated and managed to extract lots of lessons from it. It will help in your own success as well.
It is one of the most inspiring stories for new bloggers or for them, who are struggling with their blogging career. Their journey was not easy. It took lots of effort and patience. Of course, success comes to them, who can give value to it.
