What is Cold Email?
20 Cold Email Success Stories with exact Cold Email Templates : ‘Cold email’ is a popularly used term for email marketers. However, many of them don’t know its exact meaning. From the following example, you can understand its meaning in a simpler way:
If you send an email (to a person), whom you have found through the publicly accessible email addresses and if you have not met him/her before, then it’s called cold email.
In case you have sent an email to an influencer, whom you have never met for requesting for feedback on your article, then it’s called cold email.
Parts of Cold Emails
Cold emails should feature the following parts:
• Sender’s real name
• Sender’s contact details: job title, website, phone number, social media profiles, and so on
• Personalized content for the email receiver
• A particular request
• A conversation beginner instead of making a request to take a swift action
Cold emails are basically sent from one establishment to another, or from one person to a public figure, such as an influencer, journalist, or editor. Such emails don’t necessarily hold a commercial motive and it is a personal or one-to-one conversation.
Cold email and spam are two different concepts. UCE stands for Unsolicited Commercial Email and it is the official term for spam by FTC.
If we see it technically, then cold email is also an unsolicited email. But, if a cold email comprises correct header information, perfectly personalized, and provides value, then most likely it will not be considered as Spam or UCE.
Do you know many people have made it very big for the sake of cold emails? If you still wonder, then let’s talk about
20 success stories with cold emails. Hope, you will get lots of inspiration from them.
Cold email Success Story – 1
HubSpot is a very popular website that receives lots of pitches in their inbox every month. However, they have come across a cold email that was the best according to HubSpot. Do you want to know that person?
He is Bryan Harris, creator of Videofruit. According to HubSpot, his pitch was wonderful and amazing. However, what are the specialties of his pitch that got so much attention?
- He was not a Stranger: Bryan Harris has been studying and interacting with the HubSpot content for nearly two years. Therefore, HubSpot could not consider him as a stranger.
- He is Familiar with the Tone of HubSpot: As Bryan Harris was not unknown to HubSpot, he was familiar with their tone of writing. HubSpot is conversational and casual.
- Bryan replicated their tone and no fluff was there in his writing. From his normal conversational tone, HubSpot understood him as a real human being behind the conversation and not merely an SEO robot.
- He was Familiar with the Peers of HubSpot: HubSpot is very fond of KISSmetrics. Bryan has mentioned them and has working experience with them that caught the attention of HubSpot. Bryan also sent reference with the link to his work with KISSmetrics that further impressed and helped them in making a decision to choose Bryan.
- Bryan Knew their Weaknesses: Bryan is familiar with the weak point of HubSpot and that was the shortage of their video content. He knew very well that HubSpot is interested in video content that means he observed their website for a long period. Moreover, his content was able to fulfill their requirement.
- He Kept his Email Concise and Direct: Bryan’s email caught their attention merely in seven sentences. He did not waste their time by unnecessary explanations rather he presented himself in an impressive way. He gave an introduction, elaborated his offer, and asked if HubSpot was interested or not. His email was somewhat extraordinary from other pitches.Bryan was able to send the right proposal at the right time so we can consider him as a lucky person. The best part is that HubSpot accepted Bryan’s pitch.
Cold email Success Story – 2
Proposify is another popular website and they have received a great cold email with the subject Magic Goggles. Trey sent this cold email to Proposify. The body of his message was really impressive.
Trey correctly stressed on such thing that Proposify cares about. Proposify is always looking for providing great experiences to their customers and also caring about the requirement of understanding such experiences.
Although, he didn’t promise revenue or growth but promised something with which customers’ experiences can be understood in a better way. That part grabbed the attention of Proposify and for that reason, they were interested in the next conversation with Trey.
From the next line, it was clear that Trey has researched well about Proposify and also displayed the utilization procedure of the tool on Proposify. It merely took 30 seconds of time.
It was an incredible cold email with only 30 words but it was able to raise enough curiosity and excitement to click the link of FullStory. Proposify received an email a day later and it was really an impressive follow-up email.
Cold email Success Story – 3
You can view from the image that a company, selling HR software called GUSTO, sent a cold email to an individual. But, the style of their email impressed that recipient because it provided helpful information, represented real offer (didn’t overpromise of anything), it was personalized to the recipient (not a general email), it was not spammed.
This cold email added only crucial information with a proposition of clear value.
This cold email impressed the recipient greatly.
Cold email Success Story – 4
An incredible Sales cold email helped an individual a lot. A cold email can be regarded as successful if the recipient starts showing interest in it, starts tracking its performance, starts listening to their establishment, and starts providing help beforehand.
The cold email is personalized and highly appreciable.
The sender has also given the link to his or her work and at the end placed a request for a small conversation. This type of cold email is perfect to please the recipient.
Cold email Success Story – 5
A perfect cold email should be a precise and sweet one apart from providing value. This cold email is a B2C newsletter sent by 8Tracks. The first thing that attracts the recipient is its honesty.
The sender has written the words in such a way as if the recipient knows the sender for a long time. Through this approach, the sender makes the recipient enthusiast in starting a conversation.
Cold email Success Story – 6
A great cold email should provide appropriate value prior to placing any request. It was sent to Bryan Harris (creator of Videofruit). The sender explained some issues that he has identified in his cold email.
The sender has planned some solutions and placed a link to a personal video that specified more details. This cold email is capable of gaining the attention of the recipient.
Cold email Success Story – 7
Here is another awesome cold email that was able to pull the attention of the recipient. This cold email has come from the knowledge tree – sales enablement software.
Reasons for its Success:
This cold email has an attention-grabbing subject line. It has begun with an intriguing question that somehow encouraged the recipient to open that email.
The first 2-3 lines should work as attention preserver because if it fails to do that more likely the recipient can close that email. The goal is to encourage the recipient to continue his or her reading.
This cold email featured with good value. Attention Grabbing will not do complete work. They demonstrated a picture to make the recipient realize how their product is going to be useful for them in terms of productivity.
Another important factor is an appropriate CTA or call to action. In this cold email, the sender asks for 15 minutes time. Thus, the recipient can give a straightforward reply – yes/no to clearly inform them of his/her decision.
Cold email Success Story – 8
This cold email succeeded to catch some attention a while ago. This email is a cover letter by a student aspired to work on Wall Street. Probably, they liked this email so much that they gave this student a job. This cold email has been written in a very sincere way and so it was able to convince the professionals of Wall Street.
Cold email Success Story – 9
It is another great example of a cold email. The sender is an expert sender of the cold email. They provide the services of RampTshirts.com that is the simplest, smartest, and custom t-shirt ordering website in the world.
You can see that this email is featured with a photo of the sender (CEO of Ramp) wearing the company t-shirt so that the recipient can appropriately make their purchasing decision.
Cold email Success Story – 10
It is another example of a great cold email.
It is a perfect attention catcher email for the following reason:
- It has a good email heading relevant to the subject of their post and it is able to inspire the recipient to click through it and read it completely.
- This cold email is sweet and short devoid of any unnecessary elaboration.
- It has a specific detail that the sender has gone through the recipient’s work and the explanation for which the sender provides value to their work.
- This cold email attached a link that they can share if they prefer. But, the sender has not made any request to the recipient for the same.
Cold email is sent to unknown people and the sender should not ask anything return from the recipient.
Cold email Success Story – 11
Another good example of a cold email is shown below.
It has pulled the attention of the recipient for its unique approach. What qualities have made this cold email so much convincing are described below:
- This cold email has been written after doing extensive research. It has nicely made use of influencers.
- It is completely personalized not a general one.
- It has attached links in it and not a directionless email.
- The cold email sender has not asked for any favor, just wanted to know if the recipient is interested in that particular events or not.
Cold email Success Story – 12
Ryan Robinson has made it very big in cold emailing. He has achieved tremendous success by sending cold emails to clients. The best cold email can’t do anything if it is sent to a wrong client (like if a client is not hiring one like you).
To pitch a new freelance client, context should be given adequate importance, specifically in case of cold email. He has pointed out some important characteristics of a cold email through which he has got success:
Recognizing the Correct Clients:
If most of your experience is involved in the field of real estate or finance, then it might be no use to pitch a company linked to healthcare space.
Picking a Specific Niche:
While you are going to pitch, you need to choose your niche carefully. Not all professionals are equally comfortable in every niche and this selection is largely dependent on the liking towards a niche and previous working experience.
Ideal Point of Contact:
It is very important to discover an appropriate contact. Other than applying online, it would be better to connect with actual decision-makers to grab more deals. LinkedIn is a great platform to discover the appropriate point of contact.
Finding out Target’s Email Address:
After finding out the ideal point of contact, you need to find out the email addresses of the targets so that you start composing your cold email.
Cold email Success Story – 13
‘Ambition’ sent cold emails to 578 prospects and received in a total of 6 responses and utilized follow up emails to obtain 67 extra responses (in case of a total response rate of approximately 12.6%).
They operated a campaign that continued for six-week. They focused on 291 VPs of sales and 287 VPs of sales operations. They finished the campaign with 73 new leads in total.
This graph below is showing the characteristic of campaign and cold emailing as a whole.
Cold email Success Story – 14
Jake Jorgovan is a very famous creative strategist, who provides help for consulting companies to win dream clients. He shared his experience of generating $12,030 just via cold email that included some Fortune 500 clients.
Jake specified two different approaches through which one can construct a cold email and they are the “quantity” approach and the “quality” approach. After defining the approach he recommends constructing at least one top-quality case study. The following email script helped Jake in obtaining a $4,250 client.
Cold email Success Story – 15
LeadFuze is a prominent lead generation product assisting salespersons to obtain the prospects’ contact information in a quick way. It is also useful for automatically sending personalized emails. Companies like CrazyEgg and Bidsketch used the service of LeadFuze.
Justin McGill (founder of LeadFuze) made use of cold email to improve the revenue of his company to $30k/month in a small timeframe of 12 months. Take a look at the example of a cold email that Justin has sent on behalf of LeadFuze:
Cold email Success Story – 16
Crazy Eye Marketing assists entrepreneurs and small businesses to plan, construct, and optimize sales funnels. They make use of marketing automation systems for converting more leads into customers. They ran a cold email campaign for a small mobile app company. They sent in total 4,897 cold emails and assessed its results.
Cold email Success Story – 17
Marco Massaro operates a web consultancy that works with high-growth startups and tech companies. The particular consultancy works on web development and UX design. He has made it very big with a great cold email campaign.
Marco Massaro was very clear about his targets and ideal clients with whom he was interested to work with. Marco filtered companies in several categories, such as industry, company location, funding, revenue, company size, and person to email. He composed a quick email with the aim of pulling the attention of the recipient and encourage them in his service. Let’s take a look at the structure of his cold email.
Cold email Success Story – 18
One of the clients of Lead Genius ended up improving their response rate from 0% to 28% for the sake of one cold email. The cold email has pulled attention for its interesting headline, the introductory sentence, credibility, and call to action. They have used the following email template.
Cold email Success Story – 19
Growth Score used Mailshake to its EPIC E-book that helped them in generating 500 Leads in merely 72hrs. This amazing strategy is involved in sending cold emails to lots of marketers. At the end, they reached out to 130 companies and succeeded to get the attention of 47 outstanding companies including Hubspot, Zapier, Typeform, and others. The result was that they have succeeded in generating 500 leads in 72 hours only.
Cold email Success Story – 20
Alex Berman, the founder of Experiment 27, works mainly with UI/UX design and mobile app development agencies. Berman has succeeded to make $2.5 million in B2B sales and provide his help to his clients in generating more than $50 million in approximately two years. Cold email strategy played a major role in his journey of success.
Now, you might have understood that a correctly composed Cold Email works as a catalyst in grabbing a dream opportunity and encouraging new clients to believe in its sender.