How to write a Sales Cold Email that gets meeting with busy CEO’s?: The cold email has become a buzzword nowadays. But, do you know what it means? Well, a cold email is an uninvited email that means if you send an email to a person with whom you don’t have any previous contact or any type of information request (earlier), then it will be regarded as a cold email.
Sometimes, cold email compared with its another counterpart – cold calling. If you are new to the concept of cold email, then don’t confuse it with spam emails but remember, not following the proper guidelines can make a cold email appear as a spam mail.
Naturally, you might have a dream to work with a big client or for business purpose, you need to introduce your product. In both cases, cold email can make big contributions. However, the concept of a cold email is not that much simple that it may look like.
Why should the busy clients go through your email? You must give them a valid reason to do so, otherwise, your email will be deleted in seconds just like you delete hundreds of thousand emails regularly (suppose).
To minimize the chance of being unnoticed, you need to follow some appropriate strategies, so that the cold email receivers feel some interest to open and read your email. Now, let’s catch the cold email structure.
Cold Email Structure
Before starting your cold email campaign, grasp its structure carefully. The cold email should include:
- The real name of the sender
- The contact information of the sender, such as Job Title, Phone Number, Social Media Profiles, Website, etc
- Personalized content for the cold email recipient
- A particular request
- A specific conversation starter instead of any request for a fast action
Cold emails are generally sent from one person to a reputed individual (like an influencer, journalist, or an editor), or one company to another company. These emails don’t necessarily involve a commercial basis.
Cold email is a conversation – personal and one-on-one in nature. It is somewhat like a cold call but not that much annoying. Cold email mainly sent to obtain the valuable instructions for guest posting from editors, to receive important feedback from an influencer, and to initiate a conversation with a reputed client.
If you are interested to start your cold email campaign, then the following guidelines will help you:
Interesting Subject Line and Introductory Line:
The first thing that can catch the attention of the cold email recipient is a catchy subject line and intriguing first line. The busy personalities receive almost uncountable emails on a daily basis, therefore, it is like a challenge to make them inspired to open your email.
You need to give your 100% to get noticed. Think about an interesting subject line to pull the attention of the recipient. After opening your email, the first line should give enough motivation to make them keep on reading.
Remember, it is the first and the most important challenge because if your email gets unnoticed, then all your hard work will get wasted.
Short and Specific:
Don’t go for any unnecessary explanation. Give your statements in four to five sentences. No one has time to go through thousands of words in an unsolicited email. You need to be specific in your words. Remember, you are representing yourself through your email, so be conscious.
Personalized Cold Email:
Don’t send a generic email to all the recipients. Your dream client should get a perception that you are seriously interested to work with him/her and that can be possible with a proper personalized email.
Every email in your cold email campaign should be customized for every client. Do proper homework before starting the campaign. If you want to achieve something big, then you need to put your effort according to it.
Focus on the Recipient:
Your cold email should focus on the recipient, not you that means from top to bottom, the cold email should be the recipient-specific. You need to place appropriate value on your cold email so that the recipient can feel its importance.
First, start thinking about the value you can offer to your client. Then, include the factors that have made you extraordinary from others. In simple words, you need to provide your client with a decent solution that can solve his/her business-related problems.
Not having any proper value may lead to direct deletion from the list. Don’t unnecessarily waste the time of your and your clients’. Be specific to your offerings. After placing the value, ask them politely about the schedule of a conversation, as per their convenience.
Offer Something Interesting:
Through your cold email, you need to prove your uniqueness. Your offering should have some extraordinary value so that it becomes difficult for the client to say “NO”. With a great offer, its representation style should be outstanding. Remember, in cold email, you can’t use your voice to convince the other side, rather your text should shout on behalf of your voice.
Send a Correct Message:
The texts of your cold email should have correct grammar, proper sentence structure, appropriate personalization, etc. If the recipients find anything problematic, they will not think twice before deleting it.
Therefore, check your message multiple times before dispatch. Don’t be overconfident. The revision will help you avoid silly mistakes (if any).
Nowadays, more and more people are adopting the strategy of cold email and that’s why influencers also start giving attention to these emails. To stand out from the crowd, you should present some value.
It is not a comprehensive list. Obey proper guidelines to make your message a cold email – not a spam email.
Add Your Contact Information in the Signature:
You need to include your contact information in your signature. It will become more prominent by adding a photograph.
Analysis is Important:
Are you continuously experiencing failure in your cold email campaign? Then there may be some problem with your email structure or value proposition. Think about it and make a proper analysis. Don’t lose your hope. Tracking your email performance helps you to find out the error or insufficiency (if any).
Examples
You might have got a fair idea about the cold email strategy. Now, its time to check two relevant examples below:
A proper cold email refers to a first attempt to initiate a conversation with a client.
Cold Email Example # 1
Image Source: https://www.proposify.com/blog/the-best-cold-email
It is really an interesting and value-added cold email, sufficient to grab the attention of the recipient. It does not give assurance about any growth or revenue, rather offers an interesting value – understanding the customer experience in a great way.
Cold Email Example # 2
Image Source: https://www.quora.com/Whats-the-best-cold-email-you-have-ever-read/answer/Brian-J-Stephens
This cold email created some buzz sometimes ago. It’s a type of cover letter asking for work on Wall Street. An average student had framed this email. The recipients liked it very much, passed it throughout the office and gave the sender a job.
Success Stories
It’s true that getting success in the cold email campaign is not an easy task but many people have taken this challenge and successfully achieved their goal. Among the several success stories, we have compiled some of the best ones:
Success Story # 1
Image Source: https://blog.hubspot.com/marketing/best-guest-post-pitch-example
It is a successful cold email because the sender has been an avid reader of the recipient’s website, he was aware of the tone of their (recipient) website, the sender was aware of their peers, he was also familiar with their weakness (here, it is the video content) and he provided the appropriate solution as well.
Other than that, his message was short and straightforward. Some other positive points were also there in his email. At last, his hard work paid off and they accepted his pitch.
Success Story # 2
GrowthScore utilized Mailshake to get an extraordinary E-book that has produced 500 Leads in merely 72hrs.
They have achieved this tremendous success by properly recognizing the strategy and tool and placing the tool for its maximum utilization.
Underneath are the screenshots of some other successful cold email.
Success Story # 3
Image Source: https://www.quora.com/Whats-the-best-cold-email-you-have-ever-read/answer/Allie-Pedersen-1
The above cold email has nicely used the influencers thus made an impression of a hard worker (through the in-depth research).
Success Story # 4
Image Source: https://www.quora.com/Whats-the-best-cold-email-you-have-ever-read/answer/Allie-Pedersen-1
The above cold email greatly used flattery along with the pitch.
After going through all these success stories, you might have some inspiration. Just analyze the reason behind their success.
The Bottom Line
Only going through the cold emails of other people will not be enough, as you must make your own strategy. Remember, you can’t hope for something from the recipient (s), rather you can only request them. It’s up to them they will reply you back or not.
The cold email is an art. It’s not like structuring an email on an immediate basis, sending it to multiple recipients and getting back replies. It takes sometime becoming master of this strategy.
Patience and luck play significant roles in this campaign because it might happen that clients have mistakenly overlooked your email or they don’t need your service or product at that particular moment. You should give your best, hope for the best and rest leave to your luck.
