Benefits of Cold Email Outreach and tools for sending Cold Outreach Emails

Benefits of Cold Email Outreach and tools for sending Cold Outreach Emails : Cold Email outreach is the process of getting new clients/business/relationships which give the benefit of trying out products and services. It is one of the best and increasing marketing strategies in today’s times.

But sending cold emails can be complex because the sender does not have any relation to the recipient prior to sending the mail. The lack of personal relation, the sender might not even receive any kind of feedback which helps in improving the approach.

But with the development of technology, there has been an increase in the number of cold email tools which are used for making the lives of sales professionals easier and fruitful.

Sometimes, cold emailing is confused with the term SPAM. But the truth is that cold emailing is an approach which does not look like SPAN, but its working is more efficient and effective.

As an entrepreneur, you always want to capture more and more audience as you want promotion for your work

Cold emails can be really handy when it comes to selling a product or a service, especially for startups. As per a recent survey, it was reported by E&Y that 20% annual growth gets a boost when you promote your product via cold emails.

The cold email software is cheap enough, and today since the market is all about marketing, people have stopped putting a product description email to a spam address straightaway.

The research further concluded that it is essential for any startup or business to rely on the cold emails for the following reasons:

1. It creates a database, which can come handy while promoting a product or a service.
2. MVC conduction at the ease: Any business, works on feedbacks, hence it is really important for the companies to run a cold email campaign to get an insight about the product in the market and to understand the scope of improvement.
3. It also helps in creating a loyal list of people who can partner with you and promote your business as a customer or a partner.
4. Adding to all these clauses, constant emails with strong content and images drives a person to click on the link promoted, that means it opens the door and creates future buyers.

Advantages of Cold Outreach Emailing

There are millions of people who use their email at any given point in time during the day. This gives an advantage of the cold mailing marketing because nobody can really ignore it. Making an email list is an important pre-requisite while expanding the business online.

Cold email marketing costs very less and it also has the ability to create a relationship with the visitor to eradicate the doubts and queries.

The strategy of cold emailing marketing is the foremost step which should be taken to make the people aware of the offers provided by the company. Generally, businesses and brands use this weapon to introduce themselves to numerous businesses and people every year.

There are numerous advantages to using cold email outreach. Top five advantages of which have been mentioned as under.

1. Approaching the Audience

The audience can be targeted on the basis of geographical area, age, job profile, income, and other specifications.

Getting the advertisement printed in the newspaper or paying money for getting it displayed on the billboards was the old school method for making the products reach the audience.

Cold mailing strategy allows the businessman to send his products to the targeted audience. It is a very simple and convenient process. It also lets the businessman modify his message according to the audience.

When the emails are targeted it means that the audience receives the message which has been made especially for them. This, in turn, helps in increasing the rate of conversion.

2. Enhanced Brand Awareness

Every mail sent to the targeted audience is a stepping stone towards conversion. It is through such emails that the audience is made aware of the products.

With a good policy, perfect design and targeted email, the value of the business automatically increases.

This helps during the times when the customer wants a product or services because the firm has better chances of switching the leads into clients and clients into long-term customers.

3. Numerous Shares of the Email

Emails are very easily and conveniently forwarded through which the subscribers can share the deals, offers and the news with their companions by simply clicking the forward option.

This is the process through which the subscribers help in promoting and advertising the brand. It further helps in better brand marketing. Therefore, just a single click by the subscribers helps in enhancing credibility and exposure.

4. Cost and ROI for Outreach marketing

The most attractive part of cold email marketing is the return which is got on the investment. It lets the businessmen reduce the cost of design, testing, implementation and sending the printed newsletter.

Email marketing is a very easy process. Many businessmen choose email marketing due to the reason that it helps the green initiative.

5. Results

There are numerous tools available for measuring the rate of click through, the rate of conversion, crawling and their arrival on the platform. These tools not only provide the businessmen the numbers and percentages but also provide information regarding the interests and behavior of the customers. He can use his email marketing strategy to get the information to which the customers respond more often. This would help in further making the strategy towards the specific campaign designs.

The process of Sending Cold outreach emails

The following is the step by step process of cold emails.

While preparing the list, the businessman should make sure all the possible targets are in the contact list. Even the messages which are sent should be appropriate and understandable to the target audience group.

Finally, if the audience does not respond back, then the businessmen should wait for some time and should not create hype.

Tools Used for Sending Cold outreach Emails

For many years, people have used scientific principles of influence and power to create attractive ways of writing which grab the attention of the readers instantly. These ways of writing work normally and has the ability to stop the people doing everything and induces them to read the cold email.

These cold email outreach tools are empowered by the technology which helps in increasing the speed of research and outreach procedure. This eventually helps the sales professionals to focus on their job. These tools which are used in the process of cold emails have been evolved with numerous advantages. These are as follows.

1. You can now see who opened the emails and at what time.
2. You can now see what option the customer clicked.
3. You can arrange and use the templates.
4. You can easily merge the mail and mail to a group of people.
5. You can incorporate with the CRM system most of which work the best with the sales force.

Numerous Tools can be used for Cold Outreach Emails

Today, there are numerous tools which have been developed for the better functioning of cold emails. These tools have also made the lives of sale professionals a lot less complex and easier. Some of these numerous tools have been listed below.

1. SalesHandy

This is a tool which is extremely simple for the purpose of usage and increasing sales.

2. cc

As the name suggests, this tool is used for the purpose of following up the clients and get their response.

3. Rebump

This is another professional tool that allows the businessmen to follow up their clients and targeted audience.

4. Reply

This is a tool which helps in developing and maintaining a personal relationship with their clients.

5. Mailshake

This is a fantastic tool used for cold mailing which helps in providing the best content quality for the purpose of promotion.

TOOLS

For the purpose of better and easy usage of Cold Mailing, some tools have been introduced. These tools have been especially been created for the purpose of sales cold emails. These tools allow the sender to send template emails, examine various approaches and follow those emails at the perfect time.

1. Autopilot

This tool allows the user to automate the email and respond to the process by sending modified. The email has the option of automatically following-up after a contact responds to any of the emails.

Another benefit is that it lets the businessmen differentiate the audience on the basis of behavior and combinations of field value for targeted, effective prospect and list of the customers.

There are features of reporting which help in recording the progress as people shift from being sales prospects to customers. Autopilot has amazing insights which allow the businessmen to record the progress of sales and helps in staying motivated for attaining the monthly targets.

2. SalesHandy

SalesHandy was created with a sole goal of increasing the productivity of inside sales team. It has been used for ensuring the increasing figures of the sales for the customers. It is a powerful tool which is really easy to use.

This tool offers the businessmen with amazing services like tracking the email, tracking the document, tracking the link and many others. It helps the businessmen in taking decisions regarding the data by presenting various files openings and the amount of time spent, engaging time.

One of the outstanding features of SalesHandy is that merges the mail with the option of auto follows up allowing the user to send cold emails. This further helps in developing a relationship with the clients and the customers with stable follow-up.

It is a web-based solution best suited for small and medium enterprises. Sometimes it also targets big companies. It is very helpful for the sales team eliminating sales cycle time, enhances the rate of closure and even the revenue.

Some features of SalesHandy are as follows.

• Various features
• Desktop Notifications
• Send Later
• Response Tracking
• Templates
• Team Email Performance Report

This tool has been used by many renowned and famous names like Amazon, Oracle, Microsoft, Yelp and many others.

3. ContactMonkey

This is the most common and famous for its email tracking and smooth amalgamation of SalesForce. It is the simplest and salesforce email integration in marketing.

This tool has just been created in the stream of Cold Emailing by introducing the feature of merging the mail. Other than merging, the businessmen can also use ContactMonkey can be used for scheduling the emails.

Above 1200 teams of sales use ContactMonkey for tracking their emails daily. This tool helps the4 businessmen in tracking down the performance and rates of the email of the wholesale rates.

This tool even allows the sender to see who has opened the messages and who is deleting them. Even the device from which the email has been viewed and the place from where it has been viewed can also be known to the businessmen.

The sales team with the help of ContactMonkey can track and share the progress of the sales. It even helps in saving time and making more money.

4. Rebump

Rebump is a cold mailing tool which sends the friendly follow up messages to the clients that the businessmen have selected. It is one of the highly used cold mailing tools in the market.

These automatic emails are modified to be seen as if the message has been sent personally to the recipient. All the emails can be examined and followed up with the help of rebump cold mailing tool.

This is an amazing tool which helps in managing the follow-ups of the emails that have been sent to his clients. It ensures 30% rate of response for the customers on an average.

Its installation is very easy. By adding this extension, the sender can relax after sending the mail to its clients. Entire email thread is checked by rebump, and in case there is no response, then the tool automatically sends the emails for follow-up.

The rebump tool will continuously send the emails for follow-up at particular intervals. It will stop doing this once the recipient replies.

The businessmen can easily keep a check on the progress of every mail and see which recipient has not responded to the mail.

5. FollowUp.CC

The main and prominent feature of this tool is to follow-up. And the task of following-up is an essential task when it comes to cold mailing. Generally, clients to whom cold mailing is sent, a reply are received after three or four emails regarding follow-up.

This needs to be done by the best tool in the market. It is an extremely useful tool especially if a reminder is needed to send the emails regarding the follow-ups.

Whenever an email is sent to the clients, the sender only has to bcc followup.cc with a message of reminder on a specific date at a specific time. In such cases, the tool reminds of sending the follow-up emails on that day at that particular time.

It is used for lightweight productivity suite which helps in keeping the conversation and the tasks of being forgotten about. A reminder has to be set at a particular time which comes at the top of the inbox when it is needed.

Another feature of Follow-Up.CC is that it helps in cleaning the inbox of the user. Everything including the unread emails and messages is cleared from the inbox except the letter which needs immediate attention of the sender. Another feature is that this tool allows viewing the relationship with the contact on the screen. It also gives useful suggestions for digital conversations.

This tool is considered the best cold mailing tool when it comes to managing the leads or dealing with numerous clients at the same time.

6. Reply

The reply is a cold mailing tool which helps in increasing the sales outreach. It also helps in maintaining a personal touch with the emails which are being sent out to the clients.

Emails can be arranged in any order as required by the sender. This tools claims in taking the prospect and communicating to the immediate next level in a single platform.

While the client search is going on by the sender, the Reply tool finds out their activities and functions.

The reply is used for putting the outreach on automatic mode and which eventually helps in increasing the sales and the revenue. This eventually helps in saving a lot of time and energy of the businessman.

This tool is used for communicating with the client and incoming deals with the clients.

It helps in managing the accounts by communicating with the customers at a personal level, thus helping in developing and maintaining personal relationships with the customers.

Another important feature of Reply is that it helps in creating campaigns for fostering the latest fundraising projects.

Other amazing features of reply are as follows:

• Contacting the management
• Automating the email
• Direct calls

7. Milkshake

Milkshake is one of the most powerful solutions which is required for cold mailing. It offers the businessmen with the option of amazing content promotion, lead generation, the first building, and linking. It also offers PR pitches, guest post templates.

It was basically created for a salesperson. Milkshake provides the salesperson with various tools and templates and automation which he needs to view more rate of interest through the efforts.

It helps in saving a lot of time because the sender can manually add the recipients to a campaign or all at the same time. This can be done by uploading a file which has all the names of the contacts that the sender wants to send the modified message.

It helps in boosting productivity and drives more involvement by letting the user add automatic follow-ups for reaching the campaigns. Every follow-up can be in the form of a new mail or a reply to the message that was sent previously. The follow-up stops when the recipients respond by replying to the mail.

It has got the following features.

• The option of automatic follow-up

The user can have the option of scheduling follow-ups of the clients by link clicks. It stops the arrangement when a reply is found. It further helps in handling the unsubscribed request sand ignores auto-responders.

• Created for teams

This tool was built for creating teams and inviting many others for joining the collaboration. The invites can be sent from any account made on Google or any aliases in Gmail.

8. Gmass

This cold mailing tool offers the businessmen with outstanding features like a compose window from Gmail, test mode, integration of Google sheets, scheduling, open tracking, click tracking, unsubscribe link, etc.

It also offers various other features like reports, email list creator, automatic follow-up emails, campaigns for manual follow-up, reply management, break Gmail’s sending limits, new messages, etc.

It is used for sending emails as replies which are based on the last thread with every person. The most appealing feature is automatic setting up of follow-up emails which are to be sent in an arrangement until the client responds to the mail.

9. Streak

The streak is a cold mailing tool which includes a mission of running the entire business from the inbox itself. It aims at making it a simple tool for managing the daily processes so that the businessmen can close the deals. This is also done to resolve more support tickets and get things done in the right and the desired way.

The streak is fully fledged CRM which resides within Gmail. Other than the functionalities of the tools, it includes a pipeline view and the option of collaborating with the team.

It also offers usual functionalities that would be expected out of any CRM tool. If the business is small and has a small team of sales which needs a lightweight CRM in Gmail, then Streak is the best option for it.

It has various features, some of which are as follows:

• Collaboration with clicks, sharing contacts, email files and anything else which is required to get the task done.
• It manages the deals, supports the queue and other things within Gmail. It also helps in replacing the multiple external systems with Streak cold mailing tool.
• Streak relates firmly to the Google Applications, personal and school Gmail accounts.
• No engineers or professionals are important for executing the Streak. It just requires downloading and getting back to work within a minute.
• The information can be accessed through any computer or laptop. It can continue to work while being used as a mobile application.

10. Woodpecker

Woodpecker is a cold mailing tool which can be the best companion for emailing with some mystifying characteristics like detecting the reply, personalization of cold emails, opening and clicking the tracking, teamwork security and many more. It will include the mailbox within few seconds.

It helps in following-up automatically within the same message thread, thus making sure to have prospects of the entire content.

It enables the sender to find out the duplicate contacts. This means that there should be no duplicate contacts when syncing from.CSV, and then including them manually or syncing from any other software.

11. MixMax

MixMax is an amazing tool which is used for emails which are based on sales and outreach which is inclusive of characteristics like email templates, emails which have delivery on the scheduled date and open tracking.

It also has a scheduling feature which is assumed to be great because it lets the sender send an entire copy according to the availability of sales prediction. This lets the email recipients select the best time for receiving the calls, product demos, and various other meetings.

If the businessman wants to make the schedule as a part of the process of email outreach, MixMax is the best tool which any other cold mailing tool cannot beat.

It also has various other small characteristics like polls which are based on the emails and surveys, multiple signatures and the option of undoing send button.

With the help of MixMax tool, the businessman can get the web previews of the links from various sources like Twitter, Google maps, YouTube and many others. This tool also manages all the activities without changing the context every time.

The add-ons are just amazing features which increase productivity, according to the MixMax. For instance, a poll or a call to action can be created in the mail messages.

The response to these emails and call to actions can be received just by clicking the option. The time can be saved with the help of MixMax cold mailing tool because just by typing a short phrase in the compose window, the businessman can get access to the cool add-ons.

Adding MixMax as a Gmail extension, the businessman can keep all his activities synchronized with the web tool.

12. Easysendy

Easysendy is a cold mailing tool which automatically offers the email subscribers in accordance with the business requirements in various categories like name, location and emails open or links click action. This helps in sending the personalized and modified emails to the targeted clients in the contact list.

13. Klenty

Klenty is a cold mailing tool which provides the option of more than 100 templates for the requirements of cold mailing. This offers various aspects which help in identifying the amazing prospects. This cold mailing tool also provides features like a smart database, cadences, opportunities like manage, email searchers, various extensions of Gmail, CRM Sync, email tracking, and advanced CRM integration.

14. Yesware

Yesware is a cold mailing tool which is adored by people because of its simple usage and quick learning ability. This is considered a most completed tool in the category of cold mailing tools.

This tool aims at making sales predictions simple and easier. It also helps in setting up a simple pattern of email touch or layer in calls, automated drip campaigns, and social selling to target decision makers from all the campaigns.

The various features of this cold mailing tool are as follows.

• Desktop Notifications
• Send Later
• Response Tracking
• Attachment Tracking
• Templates
• Team Email Performance Report
• Reminder

15. Close.io

Close.io is a cold mailing tool which lets the businessman make calls regarding sales and eradicate the manual data entry system. Its software lets the businessman communicate with the leads at the same spot.

It is an amazing CRM tool for the businessman who has just started the business. In other words, Close.io is an amazing tool for startups. It permits the team to send emails directly from within CRM, with all the neat and proper functionality that the businessman expects from a modern system of email.

It includes email open tracking, templating and follow-up reminders. It also has an inbuilt feature of calling functionality which allows all the pipeline interaction to get logged in properly, helping the team to avoid huge amounts of unnecessary data entry.

Close.io is an email and a CRM tool which helps in maintaining the relationship with the customer and email communications from one interface.

The major advantage of Close.io is that it is able to send personalized and modified emails at large scales using the lead list of customers.

The businessman can select a list and therefore an email template and send numerous, involving and effective emails after modifying it with a personal message.

It is inclusive of advanced email tracking, displaying and showing the businessman the people who have viewed the mail, the number of times they have re-opened those emails.

It also allows the businessman to see the latest date on which the email was viewed by the customer and other information which can help the businessman in the follow-ups of the mails.

It has software features like scheduling the email, reminding the businessman regarding follow-up on the emails, a snooze button which allows the businessman to reappear in the inbox at a more convenient time.

16. PersistIQ

PersistIQ is a tool which helps in converting the sales prospect by conversion of the sales process into the core competency. It claims to have the ability to measure the human element in addition to the volume of emails of sales which were sent every week.

It helps in keeping the system of record up-to-date with the help of an option of sync. The businessman can move quickly and avoid any kind of expensive mistakes with the help of intelligence which is put into every part of the tool.

Each and every detail from an interface to important workflows can be obtained with the help of this cold mailing tool. PersistIQ provides a platform for covering all the sales in one system and combines with the CRM and data providers. This further helps in creating an unmatched technology of sales stacks.

The businessman can modify his workflows by linking triggers to actions by using PersistIQs and powerful rules engine. This tool also helps in providing support to various strategies of sales, account-based sales development, and persona-based outbound.

It is a completely modified tool which can be controlled at each step in the process of selling.

17. Aweber

This is a cold mailing tool which has core values like making outstanding experiences, implementing with passion, developing respect and cooperation, inviting feedback. It also has other features like learning, educating, innovating and having fun.

It provides a one-month free trial and introduces features like email newsletters, the option of drag and drop, HTML template, campaigns, tagging, and autoresponder follows-ups to name a few.

Aweber has the following features.

• It helps in creating the emails automatically from the latest blog.
• This cold mailing tool helps in creating and sending professional email newsletters with complete ease and convenience.
• The option of drag and drop editor lets the Aweber easily create automated email sequences.
• Aweber also helps in sending a system of emails which have been automatically delivered.
• The businessman can connect his emails with his favorite online tools for making his list grow.

18. Sendbloom

This cold mailing tool is different from another cold mailing tool because it comes with the segmentation tool. Due to this feature, the process of cold mailing becomes more relevant and therefore increases the rate of conversion.

Sendbloom merges in the receiver’s name, firm’s name, the size of the firm, technology used in the firm. Even the information which is linked to the account can be added to the Email.

This eliminates the process of sending an email at large scale and impersonal emails.

Sendbloomhas the following features.

• This tool helps in modifying the campaigns for key prospects. It helps the sender by adding a personalized touch to the message.
• With the help of Sendbloom, the businessman can personalize his outbound emails in ways that he might have thought were not possible.
• The businessman can create unique templates for every segment, specify the custom tag merge and draw using the Sendbloom’s selection of technology for creating messages to be sent to all the recipients.
• The Sendbloom campaign manager helps in tracking the key campaign and segment level metrics.
• The businessman can view the emails which have been opened, emails which have been replied and the clicks on the links, bounces.

19. Outreach.io

Outreach.io is a tool which can be defined as an all in one scheme which helps in increasing the efficiency of the sales team. The team members of the sales team can call or text anywhere in the country with the help of outreach. Social media can also be combined with the outreach for the enhancement of the process of sales.

The features of Outreach.io are as follows.

• io makes sure that the right people get the right access to their capabilities and features depending on their roles.
• The cold mailing tool helps in setting up the guardrails which help in keeping the users focused on the right activities. This also provides protection for ensuring that the best practices are followed.
• io helps in protecting the data and the system through a platform which is supported by the highest security and standards which include TrustE, ISO 27001, and SOC 2 Type II among many others.
• The platform provided by Outreach.io is constructed for high performance for small-scale industries or big business.

20. MailChimp

MailChimp is the most common cold mailing tool which is often used by the firms at some point or other. It is also the world’s largest marketing platform.

It is considered the best tool for sending Emails and newsletters to numerous clients. It provides the sender with more than 100 templates to get started with the games.

These newsletters can be sent in huge numbers and the sender can also analyze the success of the campaigns too.

It helps millions and millions of customers who are engaged in small firms and big business firms find their target audience, involve their customers and make the brand.

It has the following features.

• With the help of MailChimp’s numerous e-commerce integrations, the businessman can create targeted emails and various ad campaigns, helpful follow-ups and send back the message of the stocking.
• The option of MailChimp’s marketing automation ensures that the emails get to the right people at the right time. The target customers are divided on the basis of behavior, preferences and various other scales.
• With the help MailChimp, the businessman can generate beautiful, mobile-friendly landing pages, making it easy and convenient for the people to buy the products and link the list.

21. Cliently

This cold mailing tool is all about the clients and the various predictions regarding them. It tracks all the conversations which eventually help in providing the leads and the follow-ups.

The system of mass mailing is an important step because it helps in increasing the sales of the firm and also helps in developing personal relationships with them. so selecting the correct and appropriate cold mailing tool is an important step because it is directly related to the sales and the goodwill of the firm.

these tools also help in reminding the businessman regarding the follow-ups of the mails. so the firm should select the tool according to its requirements and needs.