An email sequence is a series of automated emails that are sent based on pre-set time intervals or triggered based on different actions taken by someone.
Email sequence is important for marketers, salespeople, business owners and other professionals in responding and updating their clients even when they’re not available.
There are two categories of email sequence; Time-based email sequence and Trigger-based email sequence.
Time-based email sequence is emails sent based on pre-set time intervals.
They may be sent immediately after sign-in, a week after purchase, a month after purchase, a year after purchase, and so on.
It works based on pre-set time.
Trigger-based email sequence is emails sent whenever someone takes certain actions.
These actions may be pages opened on a website, forms filled, links clicked, not completing a purchase order, and so on.
When any of these actions are performed, it triggers an email.
As a professional, there are times that you are so busy and unable to respond, reply and update your client’s emails.
With email sequence, you will be able to respond to your emails even if you are not available.
Email sequence can also be referred to as auto-responders.
Email sequence templates to get replies and clients
You can use the email sequence to reach out to more clients and get more replies.
We are going to look at an example of an email sequence to connect with clients and get replies.
Email 1: Send an initial email
This is the first email that will be sent to the prospective client. It contains information about your product and services.
Here, you introduce yourself and state clearly the reason for your email.
Subject Line: A reliable sales automation tool to increase productivity
Hi [prospect name],
I noticed that your company has been going through some challenges regarding sales.
We are a software development company that deals on developing automation tools for companies to facilitate their daily-to-day activities and increase productivity. We have developed software for reputable companies such as [company X, Y, Z].
I thought you might be interested in using our sales automation too to facilitate your sales processes and increase productivity.
I would personally like to show you more. A meeting with you would be great. Let me know when you will be available for a brief talk.
When you send this kind of email to a potential client, naturally, you will be expecting a response
In a situation whereby there is no response from the potential client after some days, you can send the next email sequence.
Email 2: Follow-up email with a more personalized content
In the second email sequence, you need to send a more personalized content that explains better you first email.
Maybe the person has not replied because he/she is not very clear with what you’re talking about, your second email should be able to prompt him/her into replying your email.
Below is the second email sequence;
Subject line: You will need this great automation tool!
Hello [prospect name]
I am following up on my last email concerning the sales automation tool I think will be very beneficial to you.
This sales automation tool comprises of contact management modules track and organize all your contact information. Digitalizing and consolidating all this information can help your company to overcome inefficiencies and interruptions.
You can as well eliminate back and forth emails and phone calls by the one-step process features which allow you to instantly book sales meetings. This will save you a lot of time and increase efficiency.
You can click on this link [insert link] to check out the product demo.
It would be great to have a 15 minutes call with you to explain better. Here is my number [insert phone number]. Give me a call.
After the second email has been sent and still no reply after some more days, it should be followed by the third email.
Email 3: A Reminder
The third email sequence is to remind the potential client of connecting with you.
Here, you need to ask why there has been no response and reiterate the importance of connecting with you.
Below is the third email;
Subject line: A reminder of my previous emails
Hi [prospect name]
We still have not been able to connect. I know you are a busy person and you have a lot of work on your hands.
I am really interested in helping you streamline your sales process and increase revenue for your organization. This is what I know how to do best.
Whenever you are free, you can reply to my emails or give me a call. I’m always available to answer any questions you might want to ask.
Here is my phone number once again [insert phone number]. Give me a call anytime.
This third email should better prompt your potential client into replying your email, but if there is still no reply after a week or more, the 4th email should be sent.
Email 4: The final email
The 4th email sequence after no reply should be the last email to be sent to a potential client.
This email is what is called the “breakup email”.
A breakup email has a high response rate due to its ability to prompt a reply.
It is human nature to respond to something when they know that it is their last chance of receiving that particular thing.
When a potential client knows that this is the last email from you, they will be more prompted to respond.
Below is the final email;
Subject line: Should I let you go?
Hi [prospect name]
You have not responded to any of my previous emails. Should I take it that you are not interested?
This will be the last email I will be sending to you. It breaks my heart that you are going to miss a great opportunity like this one.
If you ever change your mind, feel free to contact me.
Best regards,[your name]