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What makes a medical spa successful? and Top Med Spas in US

By December 30, 2021 No Comments

What makes a medical spa successful?: Medical Spa is big marketing industry generates $3.7 billion annual revenue. In US, this industry grows drastically in recent years. There is 4,200 medspas in US in the year 2017. At present, statistics shows that there is 21,560 medspas. This sudden growth shows medspas are highly profitable business that one can invest ever.

What makes a medical spa successful?

What makes a medical spa successful?

An average medical spa can bring $1 million profit per year. Top medspas can earn $4-5 per year. Many consider investing in Medspa contains low risk and high market value as growth rate increases by 13.3%.

You know it is due to the revenue generating beauty treatments like Botox, Dermal Fillers, Laser Hair Removal, Body Contouring and Dermabrasion Facials. Ultimately, Medspa is a good enterprise. But there is a dark reality of this business where many Medspas fail to survive in industry.

This article helps you to know top factors that make Medspas successful.

Makes lots of money

Makes lots of money in medical spa

Makes lots of money

If there is one sole reason to choose Medspa means, it is market value. Beauty treatments are so common and customary nowadays. It is unbelievable to know 124 million Americans visits Spa to take beauty treatments every year. This number has risen now as 192 million. Such beauty freak and conscious people actually make this business profitable.

Treatments given in Medspas are expensive. It does not need traffic rather the type of treatments preferred by the customer to take. There are top rated beauty treatments like Botox, Dermal fillers, Laser hair removal, body sculpting, and Microdermabrasion. Expenses of these treatments come around,

  • Botox- $10-15 per unit. You may need 8 to 20 units and the expected cost is between $200-300.
  • Dermal fillers- $500-800 per syringe.
  • Laser Hair removal- $389 per session.
  • Body sculpting-$2,000-4,000 per session.
  • Microdermabrasion-$100-150 per session.

You can hoard lots of money through Medspas. For this, you need to know few success strategies given below.

Ranking on GMB maps

Ranking on GMB maps

Ranking on GMB maps

GMB stands for Google My Business. It is a platform where your Medspa business appears to visitors of local search results. It focuses on ranking your Medspa business both online and offline to increase visibility in search engine result pages. It benefits you by boosting traffic, bringing more exposure; improve ranking, analyzing website performance. As you know optimization is arranging and rearranging your off page SEO strategy in a way to show your Medspa in top of the result page. It actually does,

  • Optimize your website by categorizing with keyword
  • Enforce your off page with reviewing and editing GMB descriptions
  • Check the accuracy of information provided in off page
  • Add to other social media accounts
  • Help improving social media strategy development
  • Website building
  • Content creation and marketing
  • Link building and management
  • Keyword tracking

Thus, using GMB page optimization helps you to put your in top ranks of the result page.

Good reviews

Good reviews for medical spa

Good reviews

Reviews play great role in bringing more new clients to your Medspa. You know 92% of people read reviews in online before visiting Medspa. 40% of people go for reading 3-5 reviews to an extent. Now you get why reviews are important to bring traffic to your Medspa and make it successful.

You can show these reviews in your Medspa website. It is a kind of free promotion to put reviews where you hope to get more visibility. You can also integrate with highly rated websites and third party apps. So that, people can see reviews and visit you physically.

Branding value

Branding value for medical spa

Branding value

Brand value is the monetary value of your business. It is usually valued when you think of merging or selling your business to any other business. This means paying for your name, logo and brand identity. You might have created brand awareness and promotion when you maintain your business. Then you should try your best to increase your brand value.

Generally, Medspa brand value is calculated by a method called EBITDA. EBITDA stands for Earnings Before Interest, Taxes, Depreciation and Amortization. Buyer also looks for your cash flow to know the brand value of your Medspa. This Brand value is a good sign of a successful Medspa.

Dominate Google search and ranking

Dominate Google search and ranking

Dominate Google search and ranking

Try all by hook and by crook to stand alone. SEO optimizes and ranks results to show results of searches made. Searchers click to view the top result in general. In a computer screen they get to see 5 results per page and in a mobile screen it is 10 results. Your website should get high ranking and get the top rank to get viewed by many of the searchers. Research says visitors leave a websites as soon as they enter. It is nearly within 3 seconds, many quits reading a page. SEO arranges results on keywords, images, contents, links and suitability of the content.

It is told that 70% of people having Medspa use websites to increase traffic and visibility. Yes, you have more competitors out there when you appear in famous browsing tools like Google. Have a market analyst with you and recruit a content writer or a company to do contents to put in your websites.

Ultimately, you have more conversion rate than before. A good conversion rate of website is 2.35-5.31%. It also suggests results by filtering people around your location. Mostly, you have visitors to your Medspa from 25-30 km radius of your location. This also gets included. It is more than enough to work on SEO and top ranking result. You can succeed as it increases 50% more new visitors through this way.

For this you need to plan,

  • On page strategy
  • Off page strategy
  • Keyword research
  • Internal links
  • Image optimization
  • Increased page speed
  • Google map optimization

These inclusions help you to hold the top rank of search result page.

Social media followers

Social media followers

Social media followers

You need to create a social media account for your business. This is like free promotion and branding that you can do to create traffic to your Medspa. Instagram and Facebook are the platforms used mostly for branding. Increase your followers in social media platforms. Announce offers, discounts and campaigns there through posts. You can also create Instagram polls to increase attention.

You can also create effective Fb ads like, Image ads, Video ads, poll ads, Carousel ads, slideshow ads, collection ads, Instant experience ads, Lead ads, dynamic ads and messenger ads. Thus, having more followers in your social media accounts leads to have a successful Medspa.

Have a look at leading medspas in US!

Top & successful Med Spas in US

Willow Medspa

Willow Medspa

Willow Medspa

Willow Medspa is located at West Virginia, United States. It gets 5/5 ratings in Google reviews. From Facebook, it gets 4.9/5 ratings. It has a scheduling page embedded in website. It also gives complimentary consultation and Gift cards on giving reviews. Willow Medspa has got huge followers in Facebook and Instagram profile. It gains popularity due to customized beauty services. Even now, they have announced 12 special Christmas deals for just $120. They reach more customers through every mean. Thus it is a generating a leading Medspa in US.

Treatments

  • Halo Laser
  • Cool sculpting
  • Diva
  • Botox
  • Dermal Fillers
  • Kybella
  • Laser Hair Removal
  • Visia
  • BBL photofacial
  • Forever Young BBL
  • Microblading
  • Chemical Peels
  • Hydrafacial
  • Dermaplaning
  • Custom facials
  • Salt facial
  • Oxygen facial
  • Eyelash treatments
  • Waxing
  • Hair extension

Bio Medspa

Bio Medspa

Bio Medspa

Bio Medspa is again a leading Medspa in US. It serves customers with their signature treatments like,

  • Lasers
  • Cool sculpting
  • Injectables
  • Microcurrent tightening
  • Skin analysis
  • Deep cleansing
  • LED light therapy
  • Massage
  • DermaSweep

Bio Spa has got 4.9/5 ratings. It has huge followers in Instagram and Facebook accounts. It has inbuilt booking page and added Google map location with website. It also avails call to action option for quick and easy contacts. It also gets top ranking in the result page. Thus, it is sustaining as a good leading Medspa over 20 years.

Beauty Fix

Beauty Fix

Beauty Fix

Beauty Fix Medspa in Newyork city is highly rated Medspa. It also has scheduling page embedded in website. It has got 4.6/5 ratings. It has exclusive beauty treatments for affordable pricing.

Treatments

Beauty Fix Treatments

Beauty Fix Treatments

  • Laser Hair Removal
  • Lip Augmentation
  • Plastic surgery
  • Facials
  • Botox fillers
  • Injectables
  • Emsculpt Neo
  • Body contouring
  • Butt augmentation
  • Non-invasive treatments

Beauty Fix can give all kind of skin rejuvenation treatments to have younger looking and glowing skin. It connects through GMB and gets good Google reviews. It made specifications like LGBTQ friendly Medspa which looks unique and moving. They have huge followers through Instagram, LinkedIn, Facebook, Twitter, Pinterest, and YouTube. They have announced offers on every treatment they provide. To an extent they are selling their products through Inventory feature.

Juvo Medspa

Juvo Medspa

Juvo Medspa

Juvo Medspa is a top leading Medspa in US. They have massive followers in Instagram and Facebook profile page. Clients can also book for appointments through their embedded scheduling page. They have got specified service schemes like,

  • Services for women
  • Services for men
  • Event makeup
  • Private parties

Beauty treatments include,

  • Fillers
  • Exilis Ultra 360
  • Laser options
  • Hormones
  • Cheek filler
  • Voluma
  • Lip filler
  • Laser treatments
  • Non invasive aesthetic treatments
  • Skinpen micro needing
  • Quanta Laser treatments

They have other enterprise like boutique and beauty products. Inventory page in their website has improved their beauty enterprise greatly. In their landing page itself, they have told all their services and pricings. This makes visitors to look for immediate appointments and product purchase. Towards end, there is a payment option with applied gift card availing. They also mentioned the payment platforms below to ease the process. There is no doubt that it is one among the top Medical Spa in US.

Ariba Medical Spa

Ariba Medical Spa

Ariba Medical Spa

Ariba Medspa in California is top rated Medspa in Fremont. It provides free consultation also. You can have bookings at their webpage. They ensure personalized aesthetic treatments. It has got 4.5/5 ratings from Google reviews. It has integration with Instagram and Facebook platforms to widen business prospects.

Treatments

  • Laser Hair Removal
  • Botox
  • CoolSculpting
  • Vivace RF Micro needling
  • Fillers
  • Kybella
  • Hydrafacial
  • IV hydration drip
  • Chemical peels
  • Microdermabrasion
  • AquaGold Micro needling
  • Brightening

They are smart enough to show reviews in their landing page of website. This is one compelling way to convince visitors to book for appointments immediately. With that, they have attached location with Google Map integration. They also make sure giving follow up after treatments. These are some attracting ways to snatch and grab clients to visit you at your Medspa. Ultimately, you can make successful Medspa business.

Make your Medspa business more successful

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