15 Reasons Why Massage Therapists Are Not Getting Enough Appointments Booked : As a massage therapist, your ultimate aim is to have more clients and make more money. If clients are not booking appointments, you won’t get new clients and you won’t make money.
Most massage therapists are not getting new clients because they are not doing the right things.
There are certain reasons why you’re not getting enough appointments booked. We will be explaining these reasons to you so that you will know what you’re not doing right and make necessary amendments.
1. You’re not making connections with prospective clients
Making connections with prospective clients is very important if you want to get more appointment bookings. You need to communicate with prospective clients and make them interested in what you’re offering.
If you don’t make connections with prospective clients, they may never have the interest to book appointments with you. Know how to wow your clients. Commit to providing the best services that others don’t provide.
There are different ways you can make connections with prospective clients. You can make connections by attending events and seminars. There you meet people and talk to them about your massage business and draw their attention to the benefits of having a massage. Make friends with them so that they will like you and feel comfortable with you.
You can also make connections using automated follow-up software to keep in touch with prospective clients. The automated follow-up software will communicate with prospects even if you’re not available. Ensure that every message delivered to prospects is personalized for better results.
Follow-up on the emails, calls, and SMS from prospects to show them that they’re important to you and you take them as priorities. Always keep in touch with your prospects.
2. You’re not taking advantage of social media
Social media is one of the most effective marketing channels right now. Social media platforms such as Facebook, Instagram, and Twitter are now used to reach out to millions of people. If you’re not making use of these social media platforms for your business, you will not get enough appointment bookings.
Create a business account for your massage business on Facebook, Twitter, and Instagram. Write good content about your massage business and post them on your business social media pages. Take good photos of your massage services and photos of you performing your massage therapy duties. Upload them on your business social media pages so that prospective clients can see them. Images and videos are very efficient in showcasing what you’re offering. Don’t forget to include the URL link of your massage therapy booking page on your social media posts.
The good thing about social media marketing is that you don’t need to pay for it. It is entirely free and you can do it by yourself.
3. You don’t have an easy-to-use booking website
If your booking website is not easy to use, most prospective clients will be discouraged and won’t continue with the booking. Most people don’t have all the time to spend on your website trying to figure out how to book appointments.
Ensure that your booking website is easy to navigate so that prospective clients can book appointments with ease. The steps to book appointments should be a few simple steps.
4. You don’t have enough reviews
Online reviews are very important for the growth of businesses around the world. Most consumers will first read reviews about a business before deciding if or not to buy from the business.
Prospective clients first read reviews about your massage business and services before deciding whether or not to book appointments with you.
Ensure that you have as many reviews as possible. Ask your clients for reviews and use other strategies to get more reviews. The more reviews you have, the higher your business will appear in search results of your type of business.
5. You’re not optimizing your online visibility
Improving your online visibility is a marketing tactic that you can use to acquire more clients. When prospective clients search for massage therapy services in your area on Google, will they see your business on the first page of search results?
Your online visibility will determine if you will get more appointment bookings or not. Search engine optimization (SEO) is a way to increase your online visibility. SEO helps to increase your online visibility by increasing your ranking on search engines such as Google and Yahoo.
Increase your online visibility so that prospective clients can find your massage business website at top positions when they search for massage therapists around your location.
6. You’re not using your local advertising media
Social media is very effective in reaching millions of people around the world. However, not everybody is on social media.
Most of grandparents and great-grandparents are not on social media. Older people need massage the most due to their degenerating health. They need massage to keep their muscles, bones, and joints alive.
You can get through to older people that are not on social media by using local advertising media such as TV, radio, and posters. Advertise your massage therapy business on your local TV stations, radio stations and print posters.
7. You don’t have business card
A business card is a marketing medium to reach out to prospective clients. Though business cards have been in use for years, they are still very useful.
Design professional business cards and give them out to people around you. When you attend events, give your business cards out to the people at the events.
Your business card should contain all important information about your business including your contact information, address of your business, website, etc.
Prospective clients will use the information on the business card to contact you and book appointments.
8. You don’t have a website
Even the smallest business should have a website. As a massage therapist, you should have a website for your massage business.
Your website should be user-friendly and easy to use. Prospective clients should be able to navigate through your website with ease.
Look for a skilled web designer to design your website for you. Your website should contain useful information about your massage business. It should also contain images and videos of your massage business and the services you offer.
9. You didn’t embed a booking page on your website
Apart from having a website, it is also very important to have a booking page on the website where people can easily book appointments.
When people visit your website to read about your business and the services you provide, some of them may be impress with what they read and may want to book appointments immediately. If you don’t have a booking page on your website, they will not be able to book appointments. This will cause you to lose clients.
Ensure that you embed a booking page on your website where prospective clients can directly book appointments without leaving your website.
10. Your services are unsatisfactory
Providing great and satisfactory services is one of the best ways to get new clients. Your clients have friends, family members, and colleagues. They will be the ones to blow your trumpet and say good things about you if your services are excellent.
In contrast, they will also be the ones to bring you down by saying horrible things about you to their friends and colleagues if your services are bad.
Ensure that you always provide excellent massage services so that your clients will always be happy and satisfied. When you provide excellent services, you will see significant increase in appointment bookings because your clients are saying good things about you and marketing your massage business to other people.
11. You are not sending newsletters
Stay on top of the mind of prospective clients by sending weekly newsletters to them. Also, provide helpful tips and resources in your newsletters.
Don’t throw out the importance of newsletters. You may see sending newsletters as old-fashioned but it can provide significant results. Sending newsletters at least once a week can help to keep your massage business in the mind of prospective clients all through the month.
Your newsletters should not be boring. It should contain important and interesting information that prospective clients will like to read. Make it informative and entertaining at the same time.
12. You’re not providing discounts or incentives
Everybody likes to get discounted products and services. Providing discounts is an effective way to get more clients.
Just like the way people rush to buy clothes during sales, people will also rush to book appointments because you’re offering your massage services at cheaper rates.
You can lure or encourage prospective clients to book appointments by providing 20% or 10% discounts.
Apart from proving discounts, there are other incentives that you can use to encourage prospective clients to book appointments like providing coupons and gift cards.
13. You don’t have a blog site
Even though you’re not a blogger, you still need to have a blog site. As a massage therapist, there are useful information that you can pass to your audience to encourage them to get massage as often as possible.
Most people don’t know the importance of having a massage. Some people think that massages are for only the rich and influential. You need to address all these misconceptions in your blog posts.
Post useful content on your blog site as often as possible. Generate traffic to your blog with your content. An increase in traffic to your blog will also lead to an increase in appointment bookings.
14. You don’t have a YouTube channel
YouTube is the largest video media platform in the world today. Millions of people go on YouTube every day to watch videos.
You can use YouTube to acquire more clients and increase your bookings. Create videos of you providing massage to your clients. Let people see how good you’re through your videos.
Create a YouTube channel for your business and post those videos. Make it possible for people to subscribe to your YouTube channel so that they get to see any video you post. Post as many videos as possible on your YouTube channel.
15. You don’t have an efficient appointment booking software
If you don’t have an efficient appointment booking software, you will definitely lose clients. If your appointment booking software is difficult to use, prospective clients will be discouraged to continue with their bookings.
Ensure that you have an efficient and easy-to-use appointment booking software that facilitates quick and easy appointment bookings.
Hupport is an efficient appointment booking software that is easy to use. It has a friendly-user interface. Prospective clients can easily book appointments with Hupport in a few simple steps.
Hupport also has all the useful and important features that should be present in an efficient appointment booking software. It is the appointment booking software you need to get if you want your massage business to grow exponentially.
