20 Sales Cold Email Tips to get insane amount of Outbound Leads : If you are interested in sending cold emails, then you need to remember that sending such type of emails can be a risky matter because you are not sure whether your cold email will be opened or not, be thoroughly read or not, or you will get its response or not.
In this scenario, luck plays a significant role in the concept of cold email. However, by following some of the cold email strategies, you can increase the probability of receiving a response. We have compiled a list of 20 sales cold email tips. Use these strategies to get insane amount of outbound leads.
Cold Email Tip – 1: Your Cold Email should be Customer Specific:
You always need to focus on the client needs. For Eg: You should properly include their requirements, how your products are going to help them to solve their problems etc to your email. You might be sending cold emails to several clients but your cold email should not be a generic one, rather it should be appropriately customized, as per their requirement.
Cold Email Tip – 2: You should Keep Your Cold Email Sweet and Short:
You need to describe important points in the first two lines because after opening the email, if your client does not find anything useful at a first glance, then they can discard it. Therefore, be specific in your words and don’t add unnecessary texts. It will help your clients easily grasp your point without the wastage of time.
Cold Email Tip – 3: Find Commonality:
You can try to find out any common aspect that you are sharing with your client. It might be the case that you are sharing a group, a contact, interest or both of you are from the same institute. It is a simple way to form a link and possibly encourage him/her to go through the rest of your email.
Cold Email Tip – 4: Maintain the Subject Line under 50 Characters:
If you want to increase the probability of opening your cold emails by your client, then always keep the subject line 50 characters or less than that. It helps you capture the attention of your client.
Your message should speak something interesting in a brief way so that it can more likely capture the attention of the recipient and enhance open rates.
Cold Email Tip – 5: Add Specific Value:
The greatest way to make a strong business relationship is to think about the appropriate ways to help your clients.
A cold email will more likely be opened and read by the client (s) if you explain proper ways of solving his/her business problems. When you get back a reply (s), then you will realize how you are helping yourself by providing help to them.
Cold Email Tip – 6: You can ask a Question:
Not getting a response may be sometime a discouraging factor but you should not give up your hope. Now, try to include a question by highlighting your knowledge about the company of the recipient followed by a request for a response. It will make your email more personal and start engaging in your conversation.
You may ask if the company likes to invest time to get acquainted with a new business strategy. After that, send them an invitation to reply to receiving more information about your proposal.
Cold Email Tip – 7: Acknowledge the Cold Email:
After watching it for the first time, the client will know that it is a cold email. Therefore, you need to write the email in such a way that it seems real and human and you can do it by acknowledging it as a cold email.
You should genuinely seek his/her feedback. The recipient should realize that the particular cold email is written for him/her and in this way, they may feel that their opinion is valuable to you.
Cold Email Tip – 8: Specify a Profitable Solution:
Despite the fact that it is a cold email, you probably don’t want to sound it like a cold. State your fact straightforwardly. What is the reason behind the sending of your cold email? Focus on your aim.
Clearly specify that you are offering a profitable solution for their problem. It should not sound like who are you and what you want. The entire cold email should focus on solving their problem and what benefits they will get from your products or services.
Cold Email Tip – 9: Offer Unsubscription:
Never send your cold email without providing an unsubscription offer. Not adding this offer is a crime and it could lead to blacklisting in the world of web. Therefore, never send the cold emails without a clear option for unsubscription.
Cold Email Tip – 10: Testing is Very Important:
You should perform some important testing on a closed group prior to initiate sending out emails in crowds. Properly check font sizes, check for image loading difficulties on separate screens and several email clients, check your CTA (Call To Action), and others. After completing your successful testing, you can start your cold email campaign to the clients.
Cold Email Tip – 11: Personalize the Intro:
You should always properly personalize the first line of your cold email and for that reason, you need to perform a thorough research. Your client should realize that you are providing value to their problems and its solution.
Cold Email Tip – 12: Place the First Name of Your Client in the Subject Line:
If you want to get success through your cold email campaign, then put your clients’ first name in the subject. It will increase the open rate and response rate percentages. It will represent itself somewhat differently than other cold emails.
Cold Email Tip – 13: Suggest a Particular Time to Talk:
You can set up a specific time and request for conversation with the client. It is better for both of the parties. You should request them for a conversation so seek an opinion about your proposed time-frame because it’s your cold email campaign and your client is not bound to open, read, or respond your email.
Cold Email Tip – 14: Don’t Be Desperate:
The motive of sending a cold email is to let the client know about the methods by which you are going to solve his/her business problem. There is no place for any desperation.
You can just request the recipients politely with your full effort and the rest is dependent on them. Cold emails that seem a desperate behavior might be a major red flag for the prospective customer.
Cold Email Tip – 15: Don’t Request for Too Much:
You should not try to include lots of proposals in a single cold email, otherwise, it will become a long email and most of the times, clients are not interested to go through thousands of words after opening a cold email.
Cold Email Tip – 16: Include All of Your Contact Details in Your Signature:
You should make a clear way through which your clients can contact you (if they want). Therefore, include your social profiles, links to your website, phone number, and mailing address. It will show that you are genuinely interested in initiating a business relationship with that client.
Cold Email Tip – 17: Don’t Add any Attachments:
You might feel that adding an attachment is a good idea but you should not do it because clients may not have sufficient time to download it and go through it.
There are several other factors as well. You need to keep a short and straightforward cold email strategy. Therefore, stay away from any idea of adding an attachment to your cold email.
Cold Email Tip – 18: Don’t Forget to Follow Up:
Many people think that follow-up emails can make their clients angry but it rarely happens. Generally, the clients appreciate your effort and interest and get a positive impression about you.
Cold Email Tip – 19: Be Prepared to Act When Client Reply:
You always hope for the best after completing a cold email campaign but don’t forget to prepare yourself for the future conversation in case your dream client expresses an interest about your business proposal.
After knowing about the interest, take your action as early as possible. You have put a lot of effort to attract the attention of that recipient and your prompt reply may be helpful in building a long-lasting business relationship.
Cold Email Tip – 20: Be Natural:
Don’t display unnecessary show-offs and represent your proposal in a natural way.
Now, you know the cold email strategy. What are you waiting for? Start your cold email campaign today.
