Customers acquisition is what makes a business grow.

Referral is one of the most effective ways to acquire loyal and dedicated customers.

For you to increase your customer base, the referral is a good strategy you should apply to succeed in your quest.

Studies have shown that customers that are referred generate 25% higher profit margin.

A customer that is referred is 18% more loyal than customers that are not referred.

Customers that are referred are 4 times more likely to refer more customers.

Referred customers have a 37% higher customer retention rates.

Referred customers spend 200% more than the average customer.

People are 4 times more likely to purchase a new product when it is referred to them by a friend.

Referred customers are of great benefit to a business. They don’t just buy from you; they also help in referring you, other customers.

Referrals can exponentially increase your customer base.

Ways to ask for referrals

Asking for referrals needs to be done in the right approach. Let’s take a look at some of the ways you can ask for referrals;

  • Ask directly from your customers

This is one of the best and easy ways to ask for referrals. Just ask your customers to assist you in referring more customers.

Your already loyal customers will be willing to assist you in referring customers if you kindly ask them.

When asking, do not be pushy, you need to ask amicably and thank them in advance because it is a favor which they have the right to either say yes or no.

  • Provide incentives

Incentives are stipends you give to people as a reward for doing something for you.
Incentives encourage people to do something because they will be receiving something back as a reward.

You can further encourage your customers to refer more customers to you by giving them incentives.

  • Provide value

The best way to naturally make your customers refer your products and services to other people is to provide good value.

When your customers are satisfied with your services, they will be happy to refer you to their friends and families.

If what you are selling is clothing, they should be of good quality. If you are providing a service, you should provide the best service that your customers will be happy and totally satisfied.

When you provide good value, you do not need to do something extra to get your customers to refer you to their friends and families, they will be glad to refer you because they want their friends and families to also be a partaker of that great value you provide.

  • Send emails to your customers asking for referrals

You can make it more personal and professional by sending emails to your customers soliciting for referrals.

Your email should be personalized to individual customers. It shouldn’t be a generic email because a generic email will not yield better results.

  • Provide discounts

Providing discounts to customers that are able to refer a particular number of customers is another effective strategy to ask for referrals.

For example, you can tell your customers that if they are able to refer 5 people to you, they will have a discount of 50% on their next purchase.

This will make them more serious in referring your business to people because they know that they will be gaining something in return.

  • Make use of social media

Social media such as Facebook, Instagram and Twitter are great avenues to acquire lots of customers through referrals.

These social media have millions of users. You can take advantage of this by posting your products on these social media platforms.

When people share what you have posted, they are indirectly referring your products to other people and before you know it a large audience has got to know about your product.

You can acquire hundreds and thousands of customers using social media as a referral tool.

  • Join a referral networking group

A referral networking group are groups organized to network, socialize and get acquainted with different people.

Business people join networking groups so they can get acquainted with each other and also make new connections.

You can easily get new referrals by joining a networking group as you get to meet different people.

  • Offer referral fees or commission

Some marketers and promoters take referring customers as their job, hence you need to pay them for their services.

It is a job that is also done by freelancers to make extra cash.

You can agree with a marketer that if he or she is able to refer a particular number of customers for you, that you are going to pay a particular amount or commission.

Because it is their source of livelihood, they will take it more seriously, you will be surprised the numbers of customers you can get in a very short time.

  • Leverage on reviews

Customers review are what you can leverage on to get referrals.
When you have a customer that made a positive review of your product and services, take advantage of it to acquire more customers.

You can ask customers who made positive reviews to refer their friends and families to also enjoy the products which they have enjoyed.

Reviews are a great way to increase trust in the minds of people. With positive reviews on your review pages, you could get a lot of referred customers if you adequately leverage the opportunity.

  • Give your business contacts to your customers

The problem most customers have with referring other people to a business is that they don’t have the contact of the business to share with other people.

This is why when you have a customer, make sure that customer has your contact such as your phone number, business email address or your complimentary card.

Give your customers your contacts so they can share with other people whom they might want to refer.

Always make sure your phone number is written on your invoices or receipts.

This is a way you can easily share your contacts with all your customers.

In every business, the contact information of the business is very important.

It is a way you can easily acquire customers through referrals.

10 Referrals email templates

Here are some referral email template examples you can apply to acquire more customers.

Example 1:

Hi [recipient name],

I hope you are happy with the new show you bought from us. It is a specially designed shoe for stylish men and we hope you are very satisfied with it.

I am reaching out to you to ask if you might be interested in our referral program. You will be compensated with a discount of 30% each person you are able to refer to us on your next purchase.

To be a part of this click on this link [URL link]


[your name]

Example 2:

Hi [recipient name],

Glad to know that you are happy and satisfied with the website we designed for your company. Customer satisfaction is our priority and we always provide the best-designed website for our clients.

Since you were very satisfied with our services, will you be willing to send me the names and contacts of any of your friends and colleagues that you think will be interested in our services?

We additionally give a 20% rebate on the principal venture we perform to any new customers we get from referrals.


[your name]


Example 3:

Hi [recipient name]

Hope you are doing great? As a classy lady who likes to make a good presence at any event,

I observed that you like wearing quality jewelry.

I will like to refer you to one of the best jewelry stores that you can find around. Known as [name of company], they sell high-quality gold and diamond pieces of jewelry.

I’m also a lover of good quality jewelry and I have purchased a couple of jewelry from them.

I will recommend you walk into the store one of these days and check them out.


[your name]


Example 4:


I don’t have the foggiest idea on the off chance that I’ve referenced it previously, yet I’ve been working with [CSM name] for a couple of months. A few days ago, I was conversing with her about a portion of the things she and I have done, and I understood I should connect the both of you.

[Referral], meet [CSM, with a LinkedIn profile URL].

[CSM], meet [Referral, with a LinkedIn profile URL].

I hope you two can take it from here!


[Your name]


Example 5:

Hi [recipient name]

Give your friends and families 10% off

Get $20 off for every EverlyWell kit that’s purchased!

If your code is used, we will pay you a referral pay-out through PayPal.

Hey, if you are popular you may never have to pay for health test again!

P.S: Share your [referral link] with friends!


[your name]


Example 6:

Hi [recipient name]

We’d love it if you told you friends and colleagues about [your product]

You have used this product and you can testify to it that it is a wonderful product.

We have a referral program that when anybody makes a purchase using your referral link, they will enjoy a 10% discount.

You will be given $20 cash for every new customer that makes a purchase using your referral link.

You stand to make more money if you are able to refer more people.

Share your [referral link] with your friends!

Example 7:

Hi [recipient name]

The Aura team has an exciting announcement. We just launched our very own loyalty program known as the Aura Ambassadors Club.

Like everything about Aura, it is easy to use and will put a smile on your face.

Here is how it works; share your link with friends and family, they will receive $30 off their order.

Here is the best part as a thank you for sharing the love. We will send you $20 for every purchase made through your referral link.

Here is your [referral link]

Do share with as many friends as you can to get more cash from this exciting offer!

Example 8:

Dear [Referral Source],

Much obliged to you for alluding [Referral Name] to me for [Your Product/Service Offering]. [Referral Company] is a major association, and I earnestly value your demonstration of positive support in my capacities by alluding them to [Your Company].

We’re getting down to business together on [Services/Project/Initiative] throughout the following a while, and ideally [Product/Service Offering] will be as useful for them as it has been for you.

As a token of my gratefulness, here’s a promotion code for 10% off your next buy from us.

Much obliged to you again to associate me with [Referral Name], and I anticipate talking again soon.

Kind respects,

[Your name]


Example 9:

Refer your friends and earn cash!

Give your friends 20% off their first purchase of $70 or more and get $20 cash.

Here is how it works;

Forward this email to your friends with the referral link below. When they make a purchase of $70 or more using your link, they get 20% off.

Share the referral link with your friends on Facebook, Instagram or Twitter to earn more money.

Each time anyone makes the first purchase using your referral link, you earn $20 automatically.

Here is your [referral link]

The more friend you can refer; the more money you will earn!


Example 10:

Hi [recipient name],

We saw that you [activities done]. On account of what you have done, we like to welcome you to our referral program where you can get [reward] only to allude individuals to our site.

We have additionally improved our program to incorporate other referral alternatives.

Presently, you can email, tweet and offer your musings on our image on Facebook and Twitter page.

To do this, basically [provide instructions].

The best part is everything is followed so you can get your [reward].

Welcome your friends now and get rewarded!


The Marketing Team

Leave a Reply