How to write a Winning Cold outreach email for Guest Posting Oppurtunity: Content marketers are aware of the importance of guest posting. The opportunity of guest posting provides help in building the topical authority, influence new audiences, and enhance the exposure of the brand.
A considerable fact is that expert writers also frequently experience trouble in writing powerful outreach cold emails and the obvious result is the rejection of the guest posting pitches. Another matter is that sometimes, writers could not even identify their own mistake.
It causes annoyance to editors (because they need to go through uncountable pitches), as well as, the prospective writers in the same way. Pitching for guest posts should not be a troubling experience. You need to have patience along with the practice of becoming successful.
After grasping the correct strategy, you can significantly increase your rates of success in getting your guest posts approved. Just you need to take sufficient time and care to do things in a proper manner.
The post is going to help you to do this while covering the below-mentioned points:
- Producing powerful ideas regarding guest posting what the blog editors want to publish.
- Understanding the appropriate procedure of writing and formatting pitch emails
- Knowing about the appropriate steps to execute following the acceptance of your pitch.
- You should properly hold the idea about the procedure of pitching email that an editor will genuinely want to go through.
Start with Selecting the blogs you want to do a Guest Posting
First, you need to determine where you want to publish before doing anything else.
You can follow the below-mentioned ways to find out the outlets regarding the relevant guest posting:
Probably, you wish to visualize your name shining on some of the reputed and prominent blogs. However, the fact is that in case you are not already a big brand name, it might be somewhat difficult to draw their attention. From this viewpoint, you need to apply some correct strategies.
Start your journey with industry-leading blogs that you know already. For instance, you are reading some blogs and making interaction with their writers on various Social Media Platforms. It may take some considerable time in drawing the attention of such outlets. However, you should set your future goals high.
You can search for some helpful tool to find out the high-performing content. Search those topics on which you would like to write the content. Then, observe, which outlets have mostly shared these topics. These might be appropriate targets to place your pitch.
You need to think about your co-worker, as well as, the products you utilize for professional purposes. Check whether these brands hold active blogs. It can be a good way to influence existing relationships in order to discover guest blogging outlets.
How to connect with your Target Blogs and Sites
You should invest a small duration to think about the publications, as well as, blogs not belong to your niche but you are interested to write about it. For instance, general business publications may be an appropriate fit for almost any establishment (in case you are enthusiastic about sharing business tips).
In the next phase, you should create a target spreadsheet for your guest posting. You require an appropriate way of storing editorial contact information along with URLs for every possible guest blogging target.
It includes a number of fields, including Blog or Publication Title, Name Of Editor, Contact Email Address or Contact Page URL, Link To Editorial Guidelines Page, Date Contacted, Pitch Accepted or Declined, and Notes.
You need to make a research about every prospective outlet. Now, it is time to start your research each possible prospective target you wish to pitch.
Up to this phase, you might have collected a long list of targets concerning the guest blog post. How do you give priority to one than others? It might be challenging work, specifically, if your guest posts have not been published previously.
How to Generate Strong Guest Posting Ideas
You must be familiar with your targets and grasp their requirements prior to aligning concepts with their interests.
While comes to the first the question of ideas regarding pitching a guest post, some additional points are also there for considerations:
You need to make sure that your guest pitch attracts the interests of your target publication. Self-serving concepts can be wasted.
You should pick those topics on which you are most comfortable and it’s all right if they need some research on your part. However, most of the blog posts should require sufficient research even if you are an expert on that subject.
You need to check whether your focused publication has covered your subject or not. If it is there, then try to think in a unique way. Presenting the topic to a different point of view may be helpful in adding value.
Once get an idea, you need to search an angle. It signifies finding a particular and unique viewpoint on your selected topic. If you want your pitch to be accepted, determine the angle or perspective to make the particular topic a refreshing one.
Breakdown of your Cold email for your Guest posting!
Now, you are ready to construct a cold email pitch. Be prepared to create your masterpiece. A powerful cold email pitch needs to incorporate each of the following aspects:
- Interesting subject line
- Extraordinary point of view
- Introductory hook
- Top-class body summary
- The proposed format (Feature, List, etc)
- Research references
Your cold email needs to represent the fact clearly, why readers should read your post. It should include in detail what value the audience of that editor would receive from your content.
Step – 1: Add a Catchy and Powerful Subject Line
You need to write an attractive and powerful subject line. You know very well that Editors are busy persons, therefore, you must give them a strong reason to go through your email. A good and strong subject line can help draw their attention.
You should not write only “Guest Blog Submission” or “Pitch” in the field of the subject line without proper setting. It is very important to add a catchy or interesting headline so that it can attract the interest of the editor.
Step – 2: Include an Introductory Text
The opening paragraph must draw the attention of the editor once he/she checks it. In different ways, you can do this:
- You can construct a problem that your post can solve.
- Raise a question that your post can answer.
- Elaborate a scenario that your post can discuss.
Step – 3:
It is one of the most important parts of your post. You need to incorporate key details along with the references to outside research (in case it is applicable). It should be simple, straightforward, and clear. Don’t make it complicated so that the editor needs to struggle with it for understanding. You need to observe that the particular paragraph should accomplish the following goals:
- Your Outreach Email should specifically tell the editor about the main idea of your post.
- You need present benefits to the reader in a clear manner.
- It should have references (by external research) to support its claims.
Step 4: Attach it to a Short Conclusion
The Cold email conclusion part is also important and it should again repeat the value regarding your pitch. You should not stretch it long, rather keep it simple, sweet, and short.
Step – 5: Attach a Proper Greeting and Email Signature
It is a very simple step. Usually, “Best Regards” (in short, “Best”), is just perfect. You should include Name, Organization, Job title, Phone number (optional), Blog author page link or Portfolio (optional), and Social media links (optional).
Step – 6: Ensure the Appropriate Formatting of Your cold Email
You should stay away from simple formatting errors. Here are the points you should remember while formatting your cold email:
- You should use a single font throughout the mail.
- Break large paragraphs into smaller ones, so that an editor can go through it easily. Use clear and short paragraphs to convey your message.
- Don’t forget to include a customized salutation. A simple Dear Mr./Mrs./Ms [LAST NAME of EDITOR] is appropriate.
- Make a clear formatting of your email signature.
What to do Before sending Your Outreach Cold Email
Now, you are ready to dispatch your pitch. You can think it as a simple process, however, by following some tips, you can advance one-step ahead:
Discover the Correct Information for the Correct Editor
Browse the Contact Us page of your desired blog. It will help make sure that you hold the correct email address for sending your pitch. Sometimes, you may come across a form in some blogs that you need to complete.
Determine the Best Time to Send Your Outreach Cold Email
The perfect time to dispatch a pitch email is usually on a weekday morning. It displays that you are working hard since the morning and most of the editors check their email at this time.
The Bottom Line
In case you don’t receive a prompt response, you should wait at least one week before following up. Editors receive many emails and it might take them some time to notice yours. Generally, one follow-up email is sufficient to grab the attention if they overlooked your first email.
More than one follow-up can be annoying. It might be the scenario either they are too busy or not interest. Therefore, in that case, it is better to move on. If you like, try your pitch somewhere else and hope for the best.
