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How to Cold Email Bloggers and Media Site to get Backlinks?

By April 3, 2018 No Comments

How to Cold Email Bloggers and Media Site to get Backlinks? : Cold emailing is somewhat a complicated concept that is used in most of the communications nowadays. Complicated means the sender needs to follow multiple guidelines and tips prior to starting his/her cold email campaign. Cold email is one of the great ways to produce backlinks.

The concept of cold email lies in the fact that the sender does not have any prior communication with the recipient by any chance.

In the cold email strategy, you can’t use your voice so it might be somewhat difficult to get noticed.  You can’t also change your approach on an immediate basis. For all these reasons, most of the campaigns don’t get success.

However, it does not mean that no one has ever succeeded in this strategy, rather innumerable examples are there to support the fact that cold email actually works. Just you need to focus on the correct strategy.

Luck also plays a critical role in the cold email campaign because sometimes, recipients are not in the requirement of your offerings or sometimes, among the hundreds of thousand emails, your cold email might get unnoticed.

However, if you are serious and sincere enough about your campaign and having a big dream to work with a reputed client or introducing your service or product, then you should have enough patience.

What might be the reason behind the failure of a cold email campaign? Can you guess? Every day, you receive several cold emails but how many of them can successfully grab your attention? The astonishing fact is that despite knowing them as cold emails, you open some of such emails, as they offer something you were looking for.

How have they pulled your attention? No rocket science is there. The difference lies in the structure and tone of the message that has made you interested to open and go through it.

Most of the people don’t place themselves in the seat of the recipient, as a result, experience failure with their cold email campaign. You must provide something very much valuable to stand out from the crowd.

You should give them a powerful reason to open your email and invest their time to read it. Don’t expect anything in return because they are not bound to go through it and give you a response.

You can increase the chance of your success by following some correct techniques. Several guidelines are there to follow. To provide a fair idea, some of the useful tips for your cold campaign are as follows:

Personalize Your Message:

If you have a dream to work with a big client, then your strategies should be also powerful enough to grab the attention of the recipient. The recipients can easily distinguish the generic emails, so be careful. Customization of each of the cold emails is essential. Every client is different, so your message should be according to it.

Personalization is not a simple work, as it involves a detailed homework. You need to find out the required information about the recipient. You should make an analysis of that person, his/her perception, interests, and all. In a nutshell, make an assessment of his/her state of mind, as much as you can.

You should also mention a clear reason why you have sent the cold email. According to the research, an individual, who is extraordinarily qualified in some field, is far more enthusiastic to assist others. Therefore, you should add some appropriate value to your email. You can also add a story to make it clear. The personalized cold email may help you get a positive impression.

Validation is Essential:

The cold email is an unsolicited email in which the recipient does not familiar with the sender. In that case, proper validation is important because it will specify the sender’s identification and the reason for the email.

While you are sending a cold email to a recipient, it is obvious that you have done sufficient research about that person but to the recipient, you are a stranger, that’s why you need to display your trustworthiness.

Sometimes, you can find out a common connection between you and the recipient. In that scenario, give their reference so that the recipients can give you importance. Having a mutual connection signifies that you are not completely stranger.

In the absence of a mutual connection, start searching any social status, or credibility that is appropriate for the recipient and the offering. Mention it in one or two lines (if you have any). You will be more likely to get noticed if you have more prominence than others.

If you don’t have any of these, it’s completely all right. You can start finding out a commonality. You can become a member of a relevant group (specifically if it is a personal group). You can also search for unexpected connections (like the native place) etc.

Reduce the Recipient’s Pain or provide them Appropriate Value:

You are sending cold emails to the recipients, so why should they open your email? Why should they invest their time and go through the texts? To stand out from the crowd, you need to provide some unique value to your clients to address their problems.

To find out the pain point or problems of your client, you need to do extensive research. If you are unable to solve their problem, then offer something for which they are looking for. In simple words, you should give a vital reason to your clients. Always be specific with your words and avoid adding unnecessary statements. To get the backlinks, you can send them a link to one of your best blog posts.

Keep Your Message Short and Simple:

Through your product or service, you are helping a person (s). You are trying to relieve his/her pain. How can they get to know about your motive? By reading your cold email, but if they discard it after going through the complicated lines, then all your effort will go in vain. So, it is recommended to write a short and simple message that will straightforwardly indicate your motive. Your email should not appear as artificial, it should be natural like you are communicating with him/her in person.

The request should be easy and specific. You need to present your offering or solution beautifully so that your prospect feels the urge to get back to you.

Don’t Expect Anything:

Your first aim is to start the conversation. Therefore, you can politely ask about framing a schedule according to the convenient time of your prospect. You can’t expect anything from the other side, rather you can try to reach them through your email.

Impressive Subject Line:

The subject line of your cold email can be the key to your success and so it should be catchy, impressive, and attractive. It should state the purpose of the particular email and the recipient should feel the enthusiasm to open that email.

An appropriate cold email’s subject line should be honest, straightforward, and it should give a statement about your product or service. You are unknown to the recipient so through your email, you should build the trust in their mind.

After framing the subject line, start focusing on the body part of your cold email. Remember, the body should be equally nice and interesting for retaining the enthusiasm of your reader. You need to have some uniqueness, otherwise, the recipients will not invest their time to go through an unknown email.

The first paragraph of your cold email is extremely crucial. You need to grab the attention of your prospect and make him/her enthusiastic to go through your email. The introductory sentence has huge importance, as many people simply overlook the message if the first line does not make any sense to them. The success of your cold email is mostly dependent on the first sentence.

Remember, you are not a fiction writer, rather you are a business professional or a salesperson. You have something to offer to your prospects. Therefore, stay away from framing fancy words and focus on the point only.

In the first day itself, you can’t expect to write a perfect cold email. It will take some time to become efficient in this strategy. Be simple and honest. Don’t put confusing and multiple thoughts together. Simply place your words with your customized solution.

Actually, most of the success depends on your hard work and homework. From the collection of information about the recipient to the successful delivery, all of these are significant parts of your cold email campaign.

Some people can try to make you demotivated by saying that cold email strategy is not a successful strategy but along with these failure stories, lots of success stories are also available. You can take inspiration from them.

You need to grasp the art of the overall cold email strategy. Having the perfect presentation skill, introduction skill, addressing skill, etc are very important. Most people delete boring and generic messages. Therefore, the tone of your cold email is also an important aspect.

Refrain from using spam-like language. Don’t include any discount, offers, or savings, etc that can make your prospects annoying.

Getting backlinks through the cold email strategy is not that much easy but you should not stop trying.

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