Your cold email should be in a format for which the chances of getting immediate replies are high. There are several reasons and specifications to write a cold email. The most common reason for writing cold emails are for business related information and development.
There are some rules, regulations, and terms to follow in order to write a perfect cold email that will hire the chances of getting replies.
Use Intriguing and catchy subject lines in your cold emails
Most of the sales cold emails are usually left unnoticed. The most basic component of an email is its subject line.
The receiver reads the subject line at first and then decides whether to open the emails are not. Giving an intriguing and catchy subject line will attract the receiver and will get them to open the email.
The subject line of the cold email should not sound like spam. If the receiver concludes the cold email to be spam, he will not open the email. He will report the mail as spam or move it to the trash folder immediately.
The subject line should be catchy and short with five to seven words in length.
Some of the basic tips for writing intriguing and catchy subject lines are; use recipient’s or the receiver’s name, advertising the product with some celebrity’s name, using action verbs, mentioning the weakness of your opponents, show off your enthusiasm, knowledge, and confidence in this field of business.
Have a Clear content in the body of the cold email:
If you had managed and succeeded in the attempt of getting the cold email opened by the receiver using an intriguing and catchy subject line, then the next thing you have to focus on is the email’s content or body.
The message should be short and simple.
It should not contain irrelevant or large content. When the receiver opens the email and sees five to six paragraphs written continuously, he will not take time to read it.
Instead, he will ignore it or move it to the spam or trash folder. Try to deliver the information in a short and quick manner. Point wise information deliverance is best.
Pick out the important news from the message and list it with bullet points. Highlight or bold several terms. The body of the email should be more like a human written copy.
It sounded like a robot written one, the receiver is less likely to reply to the cold email.
Personalize your cold email in your own way
When the same kind and format of a cold email is sent to all receivers, they will conclude it to be robot written email. Personalizing each of the email’s addressing, format, etc will enable you to humanize it.
For instance, you can personalize the addressing the person by their first name and in other mail, you can address them as Mr/Mrs. Thus personalizing works as one of the best ways to getting the receiver to open the email.
You can personalize the email in other ways such as using the receiver’s social media account information and with his personality. For this, you will have to do some research. If you are able to determine the recipient’s personality, then you will be able to personalize the email with their tone.
You will be able to write it in various ways such as professional, humorous, casual, technical, formal, etc on the basis of the recipient’s personality. Make sure to write the content that is relevant to the recipient. This will make them open and reply to the cold email.
Mention Why you are Cold Emailing:
The most important part of writing cold emails is that you should discuss and mention the reason for your writing. You should not send a cold email to the recipient unless it is relevant to them.
The products or services that you mention in the cold email should be relevant to them. They will consider replying only if the email was relevant to them. Otherwise, your mail will be reported as spam or moved to trash. So always ensure to discuss and mention the reasons for your writing in a brief manner.
The next one is to mention the benefits of the products and services advertised by you. Let them known the offers and benefits that they will get to enjoy if they considered replying to your cold email. You may even get queries and doubts regarding the products and services for the recipient.
By solving it, you will be able to extend your sale professionally too. Talk about your previous experience and achievements to show your credibility. This will build and increase the recipient’ confidence level on you.
Avoid using Spam Words:
There are some words that are commonly considered spam by most of the recipients. These spam words will give an impression of a robot written the cold email.
So using these spam words in the email will lead to getting it reported as spam or moved to the trash folder. To prevent or reduce the chances of these happenings avoid using spam words or spam phrases. Some of the examples of spam words or spam phrases are; 50% off, discount, flat sale, once in a lifetime, accept credit cards, lifetime offer, free, etc.
Attach a Contact Number or Email:
After completing the body of the mail always leave contact information of yours. You can attach social media account link, websites, email, contact number, etc.
These options will let the recipient interact with you directly and his level of assurance will be high on you. Providing original and genuine contact information for the sake of the recipient will increase the chances of reply to the cold email. In-fact attaching contact information is one of the best ways to humanize the cold email too.
