50 Cold Sales Email Subject Line that gets High Open Rates and Replies: Sending cold emails to clients has become a way to introduce unknown clients to the benefits of your products and services.
They will get connected to you if they will that the products and services you are providing are worth it. When you will prove that the customers will get benefitted after connecting with you, then no one can stop you from getting success. It is not a difficult process to do cold emailing. You just need to make sure that you
Why Cold Email Works?
Save Time
By sending the emails, you will save a lot of time. When you will make the cold calls, then a lot of time will be wasted because the clients don’t prefer picking up unnecessary calls. It is the probability the email sent by you will be read by your client with interest. If the person is busy when you will be making a call, then the chance will be gone to add a client. The emails will be read by the client after a few hours later.
Attract New Clients
You will need to attract new clients in order to get the best benefits. Clients are required for the enhancement of the business of every company. Thus, you need to reach more and more clients by sending emails.
Cheap Source of Marketing
Emails are preferred by a lot of companies because they are the cheapest source of sending a message to anyone. If you want to make a call, then you will have to pay the calling bills but while using cold emailing, you won’t have to spend a single rupee for sending the email.
Personal and Customized Copy
Make sure that when you send the email to the client, then at that time the message should be personalized. The customer should feel that he has been given priority. It is very necessary for you to make your customer feel special. Your customer should not feel that you are just trying to sell things to him for your own advantage.
Ease of finding the Email Addresses
Finding the contact number of the clients is not easy from their website because it is possible that only has been provided in the address option. Sometimes, the contact number remains the same on the website but the customer has changed the number. At that time, you won’t be able to talk to him over the phone. Sending an email is the easy way to send your information to the client. It is possible that the customer might not like the way of your talking but in the written format, you don’t need to worry about voice or way of talking.
Cold emailing Best Practices
Here are some of the main and most common methods with the help of which, you will be able to earn more profits in your business due to the attraction of more and more customers.
Write an Attractive Introduction
The person who will read the mail will first of all check the introduction. If the introduction is dull, then the customers won’t get any interest while reading about your company’s products and benefits.
If you will provide an attractive intro to the clients, then curiosity will generate in their brain. When they will get an idea about your products in the intro section, then they will read about it further.
So, make sure you provide an attractive introduction because it is the best way to connect with your client.
Focus on One Idea
When you write an email, then you should focus on one idea. The email should not contain unnecessary information in it. The customers would like to read the mail which would contain a single idea. Make sure that when you write the email, you provide the information in the professional form.
Keep the content format if you want to create a long-lasting impression on your client. The casual emails are not seen by the customers because they are moved to trash thinking of as spam.
Short and Informational
Just remember the fact that you should prefer quality over the quantity.
You should not write long emails to your customers. The customers should not get bored while reading your mail. Actually, your mail will be left unread if you will keep it long.
No one has got so much time to read long theories about your business. Just provide the basic and appropriate information to your clients.
Be Interesting
Keep the content small but make sure that it is interesting. The people read the emails which are interesting to read. You should engage with your customers in a way that they feel like a part of your family.
No one is saying that you will have to provide a complicated email with new words and tough vocabulary. Whenever you write an email, re-read before sending it and think yourself as the reader.
Don’t look Spam
Make sure that you don’t look spam to your clients otherwise your email will straight go into the trash. For becoming original, you should provide the original name of yours to the customers.
Make sure that you don’t give any other name in the sender’s option. After writing the message in the mailbox, you can send the mail after adding your address. when the client will see your address then he will get the assurance that you are not spam.
Provide them Benefits Instead of Features
The readers are never interested in knowing about the features of your company because they can get the same features anywhere else also. You need to focus on providing the benefits of getting connected to your company and purchasing your product or deals.
Make a Story
For making the message more interesting, you can write it in the story form but again remember that the story should be small. The customers don’t prefer to read the long stories but they will enjoy reading a short story of the advantages they will be getting after connecting with you.
Share Videos and Cartoons
For creating more interest in the mind of customers, you can add videos and cartoons. The customers will get instantly attracted to the videos and cartoons and they won’t send your email in the trash until they will see the video sent by you.
Ask Questions to Engage the Customers
By asking questions in the email, you can engage your customers in the best way. When you will ask questions to them, they will want to answer it but then you will provide the answer to your question and they will think that you have helped them.
Highlight your Best Works
Don’t forget the best works done by you in recent years. You can highlight the award if you have gone one. The customers will be attracted to you only if they will think that you are capable of making their lives easy in your way.
Target Right People
Many companies send emails to the random names without even checking out if they will be of some use or not. You should think that who will get benefitted from your product and who can buy your products and services. Without thinking about the priorities of the clients, you should not send any email.
That’s why proper research is required. The person who will send the mail should make sure that he/she will send the mail to the person for whom it is beneficial. Different emails should be written for different audience targets.
Provide a Strong Impression
You can create a strong impression on the reader by letting him know about the best services of your company. The client will get attracted to the type of features of you will provide in the mail.
Make sure that you don’t waste much time while writing features only. It is possible that the customers may say that they can get the same thing from another place.
You will need to tell them the benefits they will get from using your products and services.
Make them introduce that you are a Problem Solved
While sending emails, you should make sure that you enable your clients to know about their problems. When they will understand that they are facing the problems which can be solved by you, then at that time, they will definitely get connected to you.
Don’t Get off the Topic
Make sure that you provide useful information to the customers. The customers should not feel that they are not being provided with useless info. The people don’t have the time to read the complete email and that’s why you will need to send the mail which can be understood by the receiver.
These were the ways to get the best response from your clients with the help of cold emailing method. This method is preferred by most of the companies because this is the easiest and cheapest way of communicating with unknown clients.
50 Cold Email Subject Lines Examples
- I promise it’s worth it…
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- I have good news and bad news…
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- Let’s fix your offer together
- Hiring a content marketer? Use this guide…
- Your private invitation expires tomorrow night
- Sales, Refunds, Retention
- T&C 2017 in Bora Bora?
- Convince your boss to send you to T&C!
- T&C Closing TOMORROW @ Midnight!
- Copy our 7 best Facebook ads of 2016
- [Flash Sale] 85% off our Podcast Launch Plan
- What happens when you’re approved?
- [In Case You Missed It] Hire The Right Content Marketer
- [LAST CHANCE] 85% off sale ends today!
- [CHECKLIST] Get up to 20% better email deliverability
- Is this you?
- You’re Invited
- Digital Marketing Mastery is open!
- Check out new “man cave”
- Did you see this?
- Yep, this actually works
- You Too Can [desired result] in [time period] with [blank]
- How To Become [desired result] When You [something challenging]
- You Don’t Have to Be [something challenging] to be [desired result]
- You Don’t Have to Be [something challenging] to be [desired result]
- Get Rid of [problem] Once and For All
- Improve/Increase Your [desired result] In [time period]
- Imagine [desired result] And Loving Every Minute Of It
- Get [desired result] Without Losing [blank]
- The Lazy [blank’s] Way to [desired result]
- Never Suffer From [undesired result] Again
- The Quickest & Easiest Way To [desired result]
- Give Me [short time period] and I’ll Give You [desired result]
- “Have you tried [restaurant in prospect’s town]?”
- “So, you speak sign language?”
- “Your yearly [X] target”
- “Will cut to the chase”
- “Might be off-base here, but …”
- “[Name] suggested I reach out”
- “Contacting you at [Referral]’s suggestion”
- “If you’re struggling with [common pain point], you’re not alone”
- “Can I make your life 20% easier?”
- “[Name], saw you’re focused on [goal]”
- “Talk on [day] at [1:45]?”
- “[Situation] at [Company]”
- “Who is in charge of X at [company]?”
- “Will I see you at [event]?”
- “Tired of salespeople who never give up?”
https://www.digitalmarketer.com/101-best-email-subject-lines-2014/
http://unfunnel.com/best-email-marketing-subject-lines/
https://blog.hubspot.com/sales/email-subject-lines-sales-reps-swear-by
