Since the emergence of social media, Influencer marketing is now the major means to market goods and services to a large number of followers. The most important thing about influencer marketing is that the influencers are trusted by their followers and they have influence over their followers.
Some statistics have shown that 70% of teens trust influencers more than traditional celebrities.
49% of consumers depend on influencers for recommendations. 57% of companies that are into fashion and beauty engage in influencer marketing.
40% of Twitter users make a purchase based on a Tweet. 67% of marketers promote contents with the help of influencers.
60% of consumers are influenced by social media and blogs while shopping. 71% of marketers believe that partnering with influencers is good for business.
Influencers are very important people that can help you grow your customer base and increase your sales in a relatively short time. Finding influencers take effort and research.
There are a lot of influencers but finding an influencer that rules your niche takes extra research.
If you are an active online and social media user, you have more chances to find the right influencer for your niche. If you are not an active online and social media user, there are useful tools and strategies you can use to find the right influencers for different niches.
The journey to finding influencers start with finding their email addresses and social networks.
If you do not know how to find their email addresses and social networks, do not worry! We are going to show you some of the very important tools and strategies you should use to find the right influencer for your niche.
Tools and Strategies to find influencers emails and social networks to reach out to them
Influencers have a large number of followers and this makes it difficult for you to reach out to them and actually get their attention.
One of the best ways to reach out to influencers and get their attention is to follow them on their different social media pages. Be an active member in their pages by liking their posts and always commenting on their posts.
Doing this will make influencers take notice of you as an active member in their social media pages and this will make them more willing to communicate with you when the need arises. You can further contact them privately and ask for their email for the purpose of your campaign.
In case you are not active on social media, here are some useful tools you can use to find influencers emails and social networks.
Just as the name implies, Discover.ly is a useful tool to discover and find influencers. It helps you connect with influencers through your email contacts, LinkedIn, Facebook, Google +, Twitter connections. It works in a way that it connects you with the mutual friends of your contacts or friends.
For example, if you already connect with someone on LinkedIn, it will show you the mutual friends of the person you already connect with on Facebook. You can then the mutual friends on Facebook and connect with them.
It enables you to discover more mutual friends of the same connection and thereby increasing your contacts. With this, you can find more influencers of your niche through your contacts and connect with them.
Discover.ly helps you find contacts that already have connections with influencers in your particular nice. You could reach out and connect with the influencer yourself or better still ask your contacts to reach out to the influencer on your behalf.
With Influence.co, you can easily find influencers and connect with them. It is straight forward and easy to use. It is a large database of influencers and it allows you to find influencers that work in different niches.
You can search for influencers that work in your particular niche. All you need to do is to type the category of the niche you are looking for in the search box and it will display the influencers that are in that niche.
For example, if you are looking for influencers that will help you promote your clothing brand, all you need to do is to type in “Fashion” in the search box and it will display different influencers that are based in fashion.
It is free to use and you can contact 30 influencers per month. If you want to contact more than 30 influencers per month, you will have to subscribe on a premium plan, where you will need to pay a certain amount to be able to contact more than 30 influencers per month.
You can also filter influencers based on the numbers of followers they have on Instagram, age, engagement rate, location, and more with the Advanced Search tab.
You can as well search for Influencers on Pinterest, Snapchat, YouTube and Influencers blog pages.
With this tool, you are sure of finding influencers for your niche and easily connect with them.
Zoho Social is a useful tool that makes it easy to tag and connect with influencers on social media. It works by syncing your social media profiles.
It allows you to have an overview of your social media activities and statistics. It shows the live stream of the comments coming in and you can as well reply comments.
You can check on the profiles of users that comment and get information about them. You can as well check on the numbers of followers they have. Check if they have a large number of followers
Check profiles for those with a large number of followers as they might be influencers. You can reach out to them, connect with them, start a conversation with them and build a relationship for your campaign.
Full Contact can help you keep tracks of influencers across Podcasts, YouTube, Twitter, Blogs, and other social media.
With Full Contact, you can sync all your social media accounts such as Facebook, LinkedIn, Google +, Twitter, Yahoo, e.t.c. After it has sync all your accounts together, it creates a centralized contacts data.
With this centralized contacts, you can find all your contacts that are on all your social media accounts in one place. It finds all the useful information about your contacts from the internet and fills them in so that you can see the information of all your contacts in one centralized contacts page.
With this information, you are able to know more about your contacts, hence you can locate any potential influencer that are on your contacts.
Hunter.io is a tool that helps you to find email addresses. With this tool, you can find the email addresses of influencers and connect with them.
It is very simple to use. All you need to do is to type in the domain name of any company you intend to find their email address and the software will check from the company’s database on all possible email addresses.
You can as well search for a particular person that works with a particular company by typing in the person’s company website.
Hunter.io is a tool that can help you find influencer for a particular niche by typing in a company name that is of the same niche as you.
It can also help you verify an email address if you are unsure of the validity of the email address.
Podbay.fm is a podcasting platform where influencers host their podcast shows. There are influencers that are based on different niche. You can search for influencers that are based on your niche by searching for influencers based on the gene that best fit your niche.
For example, if you are looking for influencers that are based on technology, all you need to do is to type in “Technology” in the search tab.
You can also get in contact with influencers by getting in touch with the host of the podcast and ask the host to add you with the influencer interview list that best fit in your niche.
After you have been added to the influencer interview list, you can then get in touch with the influencer and connect with him/her.
Buzzsumo, along with it many other functions, can also be used to locate and connect with influencers. This tool works in a way that it shows which content has been shared the most by businesses and individuals.
It also helps you to have an idea of which businesses are most talked about and what topic is trending. This it does by showing you the highest shared contents across social media.
It also allows you to know the person that has the highest shared contents. Most people that have high shared contents or posts across social media are influencers.
Buzzsumo helps you locate these influencers through their highest shared contents. You can as well get useful information about an influencer, analyze the influencer, know if the influencer is best suited for your niche and you can also follow the influencer.
Buzzsumo has a free version and paid version, where you need to pay a premium to enjoy more of its features. In the free version, you can only see the top 10 influencers but the paid version allows you to see more influencers.
Social Bond is a very important tool that helps you reach out and connect with influencers to get you ahead in your campaign.
With the use of Social Bond, you can reach out to a target audience through trusted and reliable influencers. It tracks influencers campaigns and knows how well an influencer is doing with his/her campaign.
You can see the ratings of an influencer based on its followers, engagement and how well the influencer influences its followers.
It allows you to choose your influencer based on geographical location and the niche that best suit your purpose. Social Bond connects the right influencer with the right business to better increase traffic and invariably increase sales.
No matter the locations, Social Bond will connect the right influencer for the right business to produce a great result. You can search for influencers based on their location or niche.
Social Bond also helps influencer achieve their target by researching the audiences of the influencer to know if they are ideal audiences for a particular niche.
NinjaOutreach is a tool that helps you reach out to influencers, email marketers, marketing agencies and other useful media that will help you in your campaign.
It prides itself of having over 6 million bloggers, 6.5 million business emails, 25 million Instagram Influencers, and 7 million Twitter Influencers. With a lot of influencers, you are sure to connect with the right influencers for your business campaign.
You can search for influencers in a particular niche by typing the keywords in the search box and you will have access to millions of profiles with their emails.
GroupHigh helps you to connect with Influencers through their Social Networks, Blogs, Domain, and other communication modes. You can also search for influencers based on their location.
You can search for niche topic and you will see profiles of influencers that best suit your niche. You can organize and manage your influencer marketing relationships all in one place and build them up.
You can track your communication with influencers in your network. You can communicate to individual influencer or groups through your network.
You can also view and track the marketing campaign of your influencers through the content created on their blogs or social media pages. It allows you to view their posts and the number of engagements each post has garnered.
Influencer marketing is one of the best means to get your products and businesses publicized to a large audience. Through the use of these tools above that we have talked about, finding the emails and social networks of influencers is now made easy. You can easily search for influencers based on the niche that best suit your campaign and connect with them.