The ability to nurture leads through your sales funnel will determine how many customers you are able to convert.

A sales funnel allows you to qualify leads and nurture them down the funnel until they are converted to customers.

A study showed that 75% of leads do not lead to sales. This is largely due to the lack of good nurturing of the leads.

As a marketer, you need to be able to effectively nurture your leads right from the moment they enter into your sales funnel.

We have compiled 10 sales funnel examples and case studies to show you how some great marketers and business owners convert leads and increase their customers.

10 Sales Funnel Examples

A perfect Webinar Funnel

A webinar funnel is designed to move leads through the funnel with the help of useful available contents that provide values.

Webinar is a strategy used in selling valuable contents, products and services. It also serves as an online training avenue.

A webinar funnel walks lead through a simple step of registration which lead into a qualification video sequence.

Webinars are proven to have high conversion rates in a relatively short time.

A Real Estate Funnel

Real estate funnels are used to get prospects, qualify them and convert them. An example of a real estate funnel is a real estate website.

A prospective homebuyer clicks through the real estate website and then sign up or fill a form, qualifying him/her as a lead. The lead is nurtured and move down the funnel until he/she finally buys a house (converted into customer).

The objective of the real estate funnel is to get prospective homebuyers into visiting the website and converting them to homeowners.

With good nurturing, real estate funnel is a powerful funnel to generate homebuyers and close deals.

E-book Funnel

E-book funnel is another great way to capture leads and generate sales. E-book websites such as Amazon has generated a large number of leads and provided a lot of sales.

To generate even more leads, offering free e-books generate more leads because more people will visit the website because of the availability of free books to download and read.

As leads walk down the funnel, offers are made available where a leads need to pay a little amount to get some special books or best sellers.

Using this strategy, a lot of leads are generated through the availability of free e-books which are later converted to customers.

The Product Launch Formula Funnel

The product launch formula funnel is pretty straight forward and has generated a lot of leads. It is one of the highest known converting methods.

In this funnel, prospects visit a website, views a product/service and then sign up to be able to partake of the product/service.

The product/service can be in the form of a physical product or a service offered.

The leads that want the product/service will have to pay a particular amount of money to get the product/service.

An Advertising Funnel

Advertising funnels generate leads and convert customers in a relatively short time because they are targeted.

This funnel provides just enough information to pre-qualify leads and are easily converted into customers by sales call.

Targeted advertising like Google Ads, Facebook Ads and so on are used to generate leads in their thousands and millions.

An E-commerce Funnel

An e-commerce website is a practical example of an e-commerce website.

E-commerce websites are one of the most popular sales funnel used in generating leads and making sales.

A typical e-commerce website displays products that are available for sale. A prospective buyer goes through the products and checks for the one he/she wants to buy.

The prospect then adds the selected items into a cart. Doing this has converted the prospect to a lead. The lead signs up to create a personal account for payment.

A payment method is selected and they lead pays for the items that were added to cart. These process has taken a visitor through the stage of a prospect to a customer.

The Fishbowl Funnel

This is a sales funnel aimed at using free offers to capture prospects before providing a payment channel.

A good example of this type of funnel is Spotify. Spotify generates paying customers by first providing free music streaming.

Though you enjoy free music streaming, you are interrupted with adverts. If you don’t want to be interrupted, you are provided with a premium plan where you pay a particular amount of money to enjoy uninterrupted music streaming.

Spotify successful generates more prospects using a free music streaming offer but end up making more money as its users pay for uninterrupted music streaming.

Couch, Consultancy and Agency Client Generating Funnel

Couching and consultancy agencies generate their clients through this funnel.

They provide a valuable offer or a service that people needs. Prospects then click through the website to read what services they offer.

Prospects are then directed to a signup page so they can have a personal account and be a part of the system. Prospects that signed up have then been converted to leads.

The agency talks more about their services by making available videos and contents to leads. Leads are then qualified by filling up a form.

The leads that want the service of the agency or consulting firm are then booked or they schedule a meeting. A lead will need to make a payment for consultation and services provided. This is the process of a typical coaching or consulting funnel.

A University Sales Funnel

The website of a university or a tertiary institution is another example of a sales funnel.

Prospective students go through the website for courses the university offers, tuitions, departments, etc.

A prospective student that is interested in a particular course the university offers fills up a registration form. Filling up a registration form has automatically converted the prospects to a lead.

Then prospective student applies for admission. When the admission is granted, the student pays the tuition and registers for classes. Paying the tuition as qualified the student as a customer.

A SaaS Sales Funnel

A SaaS company provides software or tools to other companies or individuals. They provide services that other companies or individual’s needs.

The sales funnel begins from when prospects click through their website to learn about their products and services.

Prospects then sign up or fill a form to get personalized contents. Prospects are now converted to leads.

Qualified leads make payment to get the software or services provided.

Sales Funnel Case Studies

Let’s have a look at some sales funnel case studies

Case Study 1: Using 5-step sales funnel, a digital marketer built 7-figure web assets,,, all owned by Ryan Deiss and his team used sales funnel to build 7-figure web assets.

They used a 5-step sales funnel to generate a lot of money via their different websites.

They acquired thousands of email subscribers and customers and nurtured them using this 5-step sales funnel.

These 5-step sales funnel include:

Lead Magnet:

Prospects love swipe documents since it makes their activity simpler.

With regards to email marketing, for instance, a swipe document is basically a document that contains every one of the emails composed, how many times they were sent, and for all intents and purposes to increase open and click-through rates. This has led to 28,507 leads been generated in 45 days.


You may not be comfortable with “tripwire” previously, however that term is regular with conversion rate specialists.

Tripwire is just the way toward fragmenting your leads into groups, and offering low-priced items and upselling clients who buy the low-priced item into one of your primary items or high-ticket offers.

That is actually what Digital Marketer does. When you select in to download their Social Media Swipe File, you’ll be sent to a business page that offers a low priced product.

Tripwire advertising is fundamental since it causes you to recuperate your investment. Digital Marketer runs a ton of Facebook Ads. This Tripwire offer gives them the underlying benefit before they even sell the principal item in their funnel.

Core offer:

After the tripwire offer, Digital Marketer will start the procedure of relationship marketing. The core offer is typically what Digital Marketer does, it is where most of its incomes are generated.

Profit Maximizer:

This is the place the Digital Marketer’s Certification courses fall into. It’s is in the funnel to help them maximize profit.

Thank you page:

A thank you page is set up to appreciate prospects and further inform them. It is important to include a thank you page in every sales funnel.

Case Study 2: How a real estate investor doubled his opt-in rate with lead pages

Dan McCabe is a real estate investor and also the President & Founder of Minnesota Real Estate Club.

He generated a lot of leads using LeadPages, a lead generating tool. He took total control of his company’s lead generation campaigns using LeadPages.

With LeadPages, Dan was able to set up his first landing pages in a few minutes develop his funnel in a way that when real estate prospects arrive at his landing page, they will opt-in to get a free valuable off.

These prospects (now converted into leads) will then be added to an email auto-responder system. The aim of this is to build an effective communication channel with the leads, nurture the relationship before asking for a sale.

LeadPages focuses more on generating leads to be able to grow your email list. This was what Dan did to help him grow his email list.

Dan was able to double his email list and expand his business using LeadPages as a sales funnel.

Case Study 3: How using a sales funnel resulted in generating $430,000 in book sales and 46,000 subscribers.

Subside Diamandis and his group utilized a smart sales funnel to generate $430,000 in book sales.

How could they do it? Here’s the sales funnel guide they utilized:

Let’s see the breakdown:

Page 1: On the point of arrival, this is the main page that potential leads see. They’re offered either free digital book/tutorial video. Make a point to give a lot of social verifications.

Page 2: Book request page – This page capacities like the Tripwire offer. It’s minimal effort, and the goal is to recover your advertisement spend.

Page 3: Upsell page – When individuals take you on the “page 2” offer, it implies that you’ve potential clients who can purchase more. On this page 3, you can offer integral items.

Page 4 – 5: “Thank you” pages – It doesn’t make a difference which offers individuals take on, you generally need to send them to a thank you page.

Page 6 – 8: Training videos – After individuals opt-in, it doesn’t make a difference whether they acquired any product, Peter Diamandis and his group puts them on a 3 free training videos.

The objective of these video training series is to offer colossal incentive before prescribing their $1,000 item. What’s more, measuring from the remarks, you’ll concur with me that individuals love these videos.

Page 9: Eat page – Inside the channel, this is the place the high ticket item is being offered to qualified leads, directly after they’ve viewed the 3 free training videos.

Page 10: Sue Opt-in – This is the last item in their channel. It’s normally a high ticket item, and as you would expect, the sales procedure should be the first rate.

Along these lines, individuals are required to select in first and get reached by a sales rep to talk about joining SUE. In the event that you sell an excellent item in the $1,000s, you may think about utilizing this strategy to increase sales.

Page 11 – 12: “Thank you” pages – This is like the thank you pages we saw before, then again, actually on these ones, you’ve to change the duplicate to line up with the individuals who exploit the last offer.


Leave a Reply