Writing a sales email is different from writing an email to a friend or a colleague.
In a sales email, you are marketing your product and services to a stranger.
You expect the stranger to agree to make a sales purchase from you.
The ability for you to convince a stranger to make a purchase from you through an email requires a high level of professionalism and great strategy.
It is well-known that business executives and cooperate individual receives tons of sales email daily.
What will make your email stand out of the crowd?
Why should your sales email be given attention?
What do you need to do for your sales email not to be immediately deleted?
A poorly created sales email will be immediately deleted by the recipient.
For you to experience high response rate on your sales emails and to open new doors of sales opportunities, there are some very important strategies you need to apply.
Here is a guide on how to write a sales email that will increase your response rate and fetch you good sales deals.
Keep your subject line short and enticing
A Subject line is a very important part of an email that determines if an email will be opened or not.
Writing a long subject line could make an email recipient lose interest automatically.
Your email could be deleted straightaway if your recipient finds the subject line cumbersome to read.
The key to writing a good subject line is to make it short and enticing.
Make your subject line easy to read and let your recipient have reasons to open your email and read what you have written.
A good subject line should be personalized, exclusive, reference a mutual connection and some other important keys that will entice your recipient into action.
Your opening line should be engaging
Most opening lines of sales emails can be very boring. This can immediately turn off a sales prospect.
Opening lines such as “Hi, my name is…, This is …” are very common among sales emails and this has caused them to be very ineffective.
Your opening should be engaging and different from what other people are used to.
You should be able to engage your reader and say things that more recognizable by your recipient.
By mentioning just your name, your recipient has no idea who you are and how you got his or her email address.
You need to mention things that will prompt the mind of your recipient into accepting to read further.
You can reference a mutual connection, mutual interests, start by congratulating your recipient on any recent award, and other things that may link you with your recipient.
The body of your email should convey value
The body of your sales emails should contain information that are of value to your recipient.
Before sending a sales email, you should first make adequate research about your recipient.
Is your recipient in need of such product or services, what benefits will your recipient gain from using your products?
From the research you have conducted about your recipient, you will know better the information you need to convey to your prospects.
The body of your sales email should be exclusive. Do not make your recipient feel that you are sending the same sales emails to different contacts.
What you are selling should be specially tailored for your recipient alone.
Add a call-to-action
A call-to-action is the bedrock of a sales email.
Most email recipients will not do anything if there is no call-to-action.
The objective of a business email isn’t to sell your item. It is to prompt your recipient into taking action.
What’s more, that is the reason for having an unmistakable, straightforward call-to-action is maybe the most vital guideline on this rundown.
In the event that your prospect isn’t sure precisely what you’re requesting or how the person in question should react to your email, you will never get a reaction.
Whenever they send a sales email, ensure a call-to-action is added.
Utilize your email signature
Email signatures are regularly a reconsideration; however, they are really a fundamental piece of a successful sales email.
Incorporate your work telephone number, job, and perhaps a connection to your LinkedIn profile in your email signature.
There are likewise a couple of approaches to get much more from your email signature, for example, promoting events, link your online profile, link your social media pages.
10 sales email templates
There are different sales email templates that suit different conditions. A sales email to connect with a buyer is different from a sales email sent to a prospective customer after a trigger event.
We are going to have a look at 10 different sales email templates that will generate high response rates.
Sales email to connect with a potential buyer
This is a sales email to connect with a potential buyer that does not know you before.
In this kind of sales email, you need to explain in very clear terms what your product is all about.
You need to talk about the value of your product and how it is going to benefit your potential buyer.
You need to be able to sell your product to your potential buyer in such a way that he or she will be more willing to buy.
Here is an example;
Subject Line: Sales automation tool to generate leads
Hi [prospects name]
I will quickly like to introduce to you a great sales automation tool that helps in generating leads.
We recently launched a sales automation tool that has helped several companies such as company x, y, z to generate leads.
I understand that you are involved in lead generation and business development efforts. This sales automation tool will be of great benefit to you as it will help you to generate leads in a very short time with little effort.
When will you be free on Monday for a 10mins call so I can further tell you more about this great tool?
Regards;
[Your name]Sales email after a meeting at an event
This is a sales email sent to a prospect after meeting him or her at an event.
A connection has already been established, the sales email is to further explain your product and services based on the chat you had with the prospect.
The brief chat you had with the prospect at the event gives you a better reason to reach out. You don’t need to act like a stranger anymore.
Here is an example of a sales email after an event;
Subject Line: Sales automation tool to generate leads
Hi [prospects name]
We met at [event] last week and we had a brief chit-chat. We talked about sales automation tool for lead generation. I am contacting you in respect to that.
We recently launched a sales automation tool that has helped several companies such as company x, y, z to generate leads.
I understand that you are involved in lead generation and business development efforts. This sales automation tool will be of great benefit to you as it will help you to generate leads in a very short time with little effort.
Let’s have a brief phone call to discuss further on this. How does Monday next week 10 am sounds?
Regards;
[Your name]Sales email after a prospect visited your website
This is a sales email sent to a prospect based on their browsing behavior.
In this kind of situation, you already have an idea what your prospect wants.
You should know their interest, evaluate their problems and proffer solutions.
Visitors browsing through a website might be looking for something in particular but has not been able to find it.
Reach out to such visitors through email and let them know that you can be of help to them.
Such visitors may be having a hard time making a buying decision, walk them through the decision making process so they can be more confident in making a purchase.
Examples of a sales email after a prospect visited your website;
Hi
We noticed you visited our website some days ago. I’m the sales director of [company name].
We are one of the best producers of [product type]. Our products are of excellent quality. If there is anything we can help you with let us know. We will like to be of help in any way we can.
You can always give us a call for inquiries. Our business line is [phone number].
Cheers
[Your name]Sales email after a phone call
This is a sales email after you have phoned a prospect.
It is a way to reinforce what you have told the prospect on phone for better understanding.
It could summarize a long phone call or explain better a short phone call.
The prospect already knows who you are; hence introducing yourself is no longer necessary.
Examples of a sales email after a phone call;
Hi [prospect name]
In respect to what we discussed earlier on phone, I’m sending you this email for you to have a clearer view of what I was talking about.
Our sales automation tool that has helped several companies such as company x, y, z to generate leads.
This sales automation tool will be of great benefit to you as it will help you to generate leads in a very short time with little effort.
Get in touch with us at any time.
Cheers.
Sales email after a demo
This is a sales email sent to a prospect after going through a demo version of your product.
Example of a sales email after a demo;
Hey [prospect name],
I observed that you requested a demo version of our software. I work with [company name], as an [your role]. My objective is to be useful amid your assessment procedure.
Our demos are of two sections. The first is a discussion centered around helping me to comprehend what you’re trusting our software can help with, just as your technique and objectives when all is said in done, so then I can alter your demo as needs be.
To better understand how our software works, it will be good to have a meeting with you. How does this Thursday at 10 am – 11 am sounds?
Regards;
[your name]Sales email after a voicemail
This is a sales email a sent to a prospect after you tried calling but the call went to voicemail.
It is best to increase your chances of getting a response by sending an email.
Example of a sales email after a voicemail
Hey [prospect name]
I tried to call you but I got a voicemail.
We recently launched a sales automation tool that has helped several companies such as company x, y, z to generate leads.
I understand that you are involved in lead generation and business development efforts. This sales automation tool will be of great benefit to you as it will help you to generate leads in a very short time with little effort.
Would you be interested?
Cheers;
[Your name]
Sales email when no reply
This is a sales email sent to a prospect who has not replied to your email after a while.
This type of email can be sent as a reminder or to provide additional value so the prospect will be more willing to reply.
Example;
Hi [prospect name]
I’m following up on my last email. I have not got any response from you.
Are you not satisfied with our product? There are more features and benefits to gain using our product.
I will be happy to speak with you directly. Here is my phone number [phone line]. Give me a call when you are free.
Regards;
[Your name]Sales email after a sales pitch
This is a sales email that is sent to prospects that attended your sales pitch.
Example;
Hi
Thanks for attending my sales pitch.
What do you think about my product? Would you like to give it a try?
We can discuss more on this via a 15mins call. Here is my contact number [phone number].
Cheers;
[your name]Sales email for a free trial
This is a sales email sent to prospect to have a free trial of your software, product or services.
Example
We’ve as of late started counseling for [notable individual or organization in their industry] and are now observing huge outcomes. We will like to provide you with a free trial to see for yourself.
I’m accessible for a 10-minute talk next Tuesday at 4 PM. Would you be able to make that time work for you?
Cheers;
[your name]The breakup sales email
This is a sales email that is sent to a prospect after several emails have previously been sent to the prospect but no reply.
It gives the prospect the last chance to have a change of mind.
Example;
Hi
I have been trying to reach out to you but no response from you. I am reaching out one last time.
This is the last email I will be sending to you.
If you change your mind, give me a call on [phone number]
Regards;
[your name]
